Have you ever wondered what is the top marketing tools for small business? Sure, there are a plethora of digital marketing tools available in the market these days. To make the powerful presence online in a cut-throat competition, a small business needs to have right set of digital marketing strategy and tactics in place.
There are a lot of online tools that can help you in various areas. These tools simplify your life and make business easy. However, it is important to know and identify these marketing and business tools in order to make work more efficient and effective. This article talks about the most popular digital marketing and social media tools for small businesses available today.
HubSpot
Price: Free, or up to $3,200 per month for enterprise, depending on your plan
HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you’ll have everything you need to grow your business and increase conversion rates.
Several of HubSpot’s products start out free. You can set up lead capture forms, send kickback emails, and get basic analytics reports for free. Additionally, you can track emails, schedule sales meetings, and live chat with visitors. You can even set up a help desk and ticketing system on the freemium plan, and then pipe everything into the free CRM to get a full view of your customer.
Of course, things get more sophisticated from there with Starter, Professional, and Enterprise tiers. And if you work with other marketing technology products (such as others in this list), it’s highly likely you’ll be able to integrate and use them with HubSpot.
Mailchimp
A great platform for getting started with email marketing, whether you need a simple digital marketing tool or advanced solution.
Price: Pricing plans vary. You have the choice of monthly billing or credits, depending on your use. A limited free plan is available if you have under 2,000 subscribers.
Pros:
- Easy to use.
- Great email templates
- The Freemium version is excellent.
Cons:
- Limited marketing automation features.
Campaign Monitor
As the name suggests, Campaign Monitor is more than an email marketing automation tool.
It’s an email marketing campaign management hub.
Price: $9-149/month. Advanced features and unlimited sends become available at the “Unlimited” $29/month price point.
Pros:
- Advanced integrations and campaign management features.
Cons:
- Design flexibility.
CoSchedule Headline Analyzer
Your content and copy headlines and titles are crucial. They determine whether or not readers will go on to the next part of your content.
Whether your headline arouses a sense of curiosity in the reader or it hints at one or more strong benefits you offer your customers, you want it to pack a punch. You want it to strike an emotional chord with readers. Simply copy and paste your headline into the CoSchedule Headline Analyzer. It will return a numeric score and will give suggestions on how to make your headlines stronger.
Google Analytics
Google Analytics is a web-based tool through which you collect and analyze data about your website visitors and their activity on your site.
Chances are you’ve heard of this powerful tool. You may even have it installed for your website. But are you using it and harnessing its power to help improve your online marketing results? Doing so can greatly improve your website’s user experience and your conversion rates.
CrazyEgg
CrazyEgg is a heat mapping tool that gives you solid insight into what your visitors are doing on your website. It tells you where they are scrolling, clicking, etc. It can be extremely useful as you work to optimize your website.
And remember, your website is your online marketing hub. So optimize it! CrazyEgg delivers a number of key benefits. Bottom line: It can help you enjoy better site visitor engagement and more conversions.
Charlie App
Charlie is an attractive marketing tool that helps you create a positive impression when meeting people (especially for the first time).
A positive first impression is critical to winning over that customer, or closing a deal.
In a recent article on Harvard Business Review, by Dorie Clark…
“People may have built up a certain, inaccurate impression of you – you can’t expect to overturn that thinking with subtle gestures, you need a bolder strategy to force them to re-evaluate what they thought they knew about you.”
Truly, you need to work hard to overcome a bad first impression.
If you’re a social person or your job involves meeting with customers and clients, whether online or physically, Charlie App will help you establish a stronger relationship between with customers.
You should know that relationship with your customers is almost everything in business. It can make or mar your strategy.
Charlie scours through 100s of credible sources and automatically emails you a one‐pager on every potential customer/client you’re going to meet with, before you see them. Isn’t it powerful?
This marketing tool (let’s call it app) does this by capturing customer’s bio data, email address, phone numbers for follow up and getting them acquainted with your brand.
Charlie has gone far to introduce personalization in its marketing campaign. This is a campaign where attention are given to customers on-one-one instead of group.
It’s a simple but effective way to answer people’s questions and comments quickly. In fact, 53% of customers want response to their tweet within 1hr.
Don’t make your customers or social media fans perceive you as an unserious marketer, who doesn’t care about them. Use personalization to drive user engagement on social media and during meetups.
Oktopost
We’ve all been there – accidentally wishing to make more impact through social media. Yes, we know how powerful social media is, but it seems as though we’re lost.
If you can relate with this, you’re not alone. Oktopost is that social marketing tool you should give a shot.
Oktopost is great for B2B marketers. If you choose a social media tool that’s designed for B2C marketing, your results will be mediocre. Trust me, the plan, approach and features you need are different.
Lee Odden, founder of Top Rank Blog shows the distinction when he said that, “B2B marketers who are goals focused, strategic in planning and action are more effective.”
Oktopost is a B2B social media marketing tool designed to help you power your social campaigns and drive hungry buyers. It enables you to schedule your best posts to multiple social profiles, from a single dashboard.
Stay informed about social media, study the detailed reports on clicks, conversions, and other engagements for each of your posts.
You can also use Oktopost to determine quality contents to share with your audience – and keep them engaged all the time. As you already know, magical things happen when customers derive value for your content and get their questions answered.
An earlier case study by Gallup revealed to us that customer engagement boost sales and average revenue per user.
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Truly, it’s difficult to manually determine which type of content your audience prefers you post on social media. But with Oktopost it’s simple. The tool finds relevant conversations and leads you into it naturally.
Conclusion
If you are looking for the best marketing tools, you’ve come to the right place. Nowadays there are countless of digital marketing tools out there which can make it hard to choose. From personal experience, the most convenient way is to pick up one tool at a certain time and learn how to use it through growing your business in depth. It makes sense in my opinion to choose just one tool in the beginning and only when I need more I start to startup with another.