Marketing Tools for Small Business provides a comprehensive directory of companies providing the latest marketing tools and strategies for small businesses. Its easy-to-use listings make it a great reference for small business owners looking for a new product, service, or marketing strategy.
The Marketing Toolkit for Small Business contains the tools that you need to create a successful marketing plan. The kit includes an e-book that outlines each piece of the marketing puzzle, checklists, templates, and expert tips to get things done!
Hotjar
Hotjar is a perfect tool to monitor your website traffic. It provides a real-time visual record of all the actions of the visitors. Besides, you can optimize your site, analyze users’ behavior with tools like heatmaps, clickmaps, and scrollmaps.
With Hotjar, you can design your website exactly according to the taste and requirements of your customers. Hotjar provides website optimization tips that can boost your ranking on search engines.
Canva
Visual content is most engaging in content marketing. You can design custom illustrations to infographics to proposals and gain more exposure and engagement. There are many digital marketing tools in the market that help you with designing custom visual content. One of them is Canva.
Canva is a free online marketing tool that enables you to design your own logo, infographics, and sales proposal. Besides, you can create images for your website, blog, and social media postings. Canva comes with in-built themes and templates to get you started at any time.
Moz Local
Moz Local is one of the best digital marketing tools when it comes to analyzing the digital presence of a company. It allows business owners to get their websites listed with main local data collectors like Google and Yelp.
With Moz Local, entrepreneurs get relevant information related to their business regarding virtual appearance, organic ranking, and keyword competitiveness. It’s an incredibly powerful marketing tool that can give your business the required competitive edge.
Hootsuite
There’s no question. You must maintain a presence on social media to remain competitive in the marketplace. You also probably already know that social media can be a huge time sink, even if you’re using it purely for marketing purposes rather than endlessly scrolling.
Luckily, you have digital marketing tools available to cut down on this time inefficiency, like Hootsuite.
Hootsuite provides a central management platform for all your social media channels and allows you to schedule posts in advance so you can get all your social media content for the coming weeks or months ready in one session.
You also get advanced reporting tools to see which of your social media campaigns are working most effectively and use this data to calculate ROI.
You can also track mentions of your brand and manage responses, all in one dashboard.
Hootsuite also offers tools for promoting your social media posts through the platform now as well.
BuzzSumo
Your content strategy shouldn’t consist of wild stabs in the dark as you cover topics you think your audience will engage with.
That’s why 60% of B2B brands with the most successful content marketing have a documented strategy. Meanwhile, only 21% of the brands with the least successful content say they have a documented strategy.
To be successful in content marketing, you need to do your research properly, and this is why BuzzSumo is one of my favorite content marketing tools.
BuzzSumo shows content that is trending across social media based on searched topics. Following your search, you can analyze the results that are returned to see what’s so appealing about them and to get ideas of subjects to write about.
But BuzzSumo is moving beyond just basic content research and viral posts. Today, BuzzSumo offers tons of digital marketing tools like:
- Keyword research
- Influencer search
- Topic-based social media feeds
- Content analysis
- Crisis management
- Brand monitoring tools
Hubspot
Hubspot built their brand around inbound marketing (e.g. attracting potential customers by creating valuable content and experiences tailored to them), which is probably the most effective digital marketing strategy for small businesses.
Price: Varies. See HubSpot’s plans. The “Starter” plan is $45/month.
Pros:
- Outstanding integrations.
- Includes resources to help you learn how to use a CRM.
Cons:
- Add-ons add up. Full functionality is expensive.
Zoho delivers vital features and integrations at a competitive price. It is PC Mag’s top pick for CRM software in 2021.
Price: $12-45 per user/month. The most popular option is $35
Pros:
- One-stop-shop for many small businesses.
- Includes email marketing automation and communication tools.
Cons:
- Features are limited at the lower price levels.
Google Analytics
Google Analytics is one of the best free online marketing tools out there. Hardly any website does not use google analytics to analyze its website traffic. And, why not. Google Analytics is an all-in-one Powershot package that comes with all the features you need to monitor your website traffic.
It allows you to analyze who your visitors are, what are their preferences, and basically what they do the whole time they are on your website. Moreover, it is far too easy to configure. Simply add the analytics code to your website and you are good to go. On the basis of the report, you can segment your customers and with SEO tools, you can optimize your site.
KWFinder
SEO is a fundamental of online marketing and it’s important to get right. Not only should you make sure your site is structured properly and optimized for mobile, the content you produce must also contain relevant keywords that you have a good chance of ranking for in search results.
You need a special digital marketing tool to find those relevant keywords and start your search. You have several options available from the free Google Keyword Planner, to more complex suites of tools like SECockpit.
The more advanced digital marketing tools get quite expensive, with monthly subscription fees starting at $100 or more. However, options like KWFinder offer affordable, accurate, and useful insights at a perfect price point for small businesses.
Just put in a seed keyword and the tool will come back with hundreds of suggestions, search volume data, trends, and a ranking difficulty score for each word or phrase.
Mangools, the brand behind KWFinder, offers plans for individual tools or its full suite which includes a backlink tool, website analysis, SERP watchers, and more inside each one – along with a nice browser extension.
Conclusion
Entering or growing your business online has never been easier. The Internet is constantly expanding and developing, and when you work with us you’ll have access to the latest marketing tools. Web presence, search engine optimization, social media marketing, and mobile marketing are just a few of the key services our experts offer.