Social media is a hot space for a marketer to use, so why not make it easy on yourself? With the right social media marketing tools, you can spend more time creating and engaging. Having tools like an analytics toolkit, a cross-promotion toolkit and many other social media marketing tools in your marketing kit will help you save time and grow your business.
Below is a list of social media marketing tools to help you with planning, executing, and analyzing your social media campaigns.
Revive Old Posts
Revive Old Posts lets you automatically share old posts to your social media accounts. This gives your users the chance to discover and engage with popular content from your site. Plus, it helps you keep your social media accounts active.
You can quickly and easily share posts, pages, media, and custom post types to Twitter, Facebook, LinkedIn, Instagram, Pinterest, and Tumblr. And, Revive Old Posts adds hashtags from tags or categories automatically by fetching them from your post’s categories, tags, and even custom fields.
BuzzSumo
BuzzSumo is one of the best tools we’ve found for discovering new and popular content on the web. With it, you can plug in a topic or a selection of keywords. From there, you’ll receive a breakdown of popular trending posts in those categories.
Want to see how content goes viral? BuzzSumo also gives you a list of influencers who share keyword-related content. Use this to research ideas for your content marketing campaign and to connect with top influencers in your industry.
Tagboard
Tagboard is a listening tool for researching social media content. All you have to do is plug in a term, topic, or hashtag, and you’ll see how that topic is discussed online. It’s an advanced way to monitor things like brand and product mentions, and how they relate to your marketing strategy. Moreover, you can use it for ideas when coming up with engaging content, especially as trends develop.
Socedo
Socedo is a social demand generation tool that helps you find qualified leads on Twitter and LinkedIn and add them to your sales funnel.
Socedo automatically sources leads based on your targeted buyer persona and real-time social behaviors (the information they share about themselves, their interests, and problems).
It integrates with Salesforce and Marketo, making the transition from social lead to sales funnel a smooth one.
Pricing: custom pricing based on needs/function.
IFTTT
IFTTT stands for “If this then that”, and it allows you to set up automated rules like “If I change my Facebook profile picture, change my Twitter profile to the same picture.”
This tool can also automate sharing new blog posts to social, tweet Instagram posts as native Twitter photos, share Instagram posts to a Facebook page, and much more.
IFTTT can be a huge time saver if set up properly. You can see a list of social applets here.
Pricing: free.
Rebrandly
Shortening links is a constant need in everyday marketing. Not many social media tools like Rebrandly can provide such simple and exciting features.
The tool is a link shortener focused on customization. With it, it is possible to insert your brand in links, generating friendly URLs and easy association with your company.
Qualified links, where brands can be identified, have a much more significant impact on the public. They are more readable and generate more engagement, which increases traffic.
There is also a natural increase in click-through rates, which can mean higher public interest.
So many interesting advantages linked to one simple detail: more readable and attractive links.
Pricing:
- Free: 5.000 clicks tracked per month, 500 total branded links and 5 custom domain names;
- Starter: $ 29/month: includes 25.000 clicks tracked per month (then $1/mo. each 1.000), 5.000 total branded links (then $3/mo. each 1.000) and 5 (Then $5/mo each) custom domain names;
- Pro: $ 69/month: includes 150.000 clicks tracked per month (then $1/mo. each 1.000), 15.000 total branded links (then $3/mo. each 1.000) and 5 (Then $5/mo each) custom domain names;
- Premium: $ 499/month: includes 1.500.000 clicks tracked per month (then $1/mo. each 2.000), 150.000 total branded links (then $2/mo. each 1.000) and 20 (Then $5/mo each) custom domain names.
SEMrush Topic Research Tool
Topic research is one of the most effective ways to quickly come up with ideas to explore further and to inspire your content plan. The SEMrush topic research tool makes it a quick and easy process to come up with a whole host of potential ideas around your core topic in just minutes.
Just enter a subtopic and see related articles and questions being asked in real-time.
Cost: From $99.95 per month (but this includes an entire sweet of content, SEO, PPC, and social media tools)
SEMrush Marketing Calendar
Once you have identified the content that you want to create, you need to map out a solid editorial calendar and stick to it.
Planning a content strategy around a calendar will help you be accountable and take the steps needed to regularly drive growth. It is a great way to motivate you to keep on top of a regular publishing schedule, and the SEMrush Marketing Calendar is the perfect tool to help you to do this.
Cost: From $99.95 per month
SparkToro
SparkToro positions itself as a way to “Instantly discover what your audience reads, watches, listens to, and follows.” When it comes to planning your content strategy, it is absolutely imperative that you know who you are targeting and what their interests are.
The more you can create your content around your target market’s needs and wants, the better success you will enjoy, and this tool crawls tens of millions of social and web profiles to share the insights you need on your audience.
Cost: From FREE for 10 searches per month to $225 per month for 500 searches
Google Trends
Google Trends can help you to understand the popularity of a search term or topic amongst Google searchers (which, let’s face it, is the majority of web users).
Enter a query and see how interest has trended over time and use this insight to create content around topics that are quickly gaining traction (gaining a competitive advantage by being the first to jump on a trend) or, similarly, identify those that are likely losing interest.
Cost: FREE
AlsoAsked.com
Google is regularly referred to as an answer engine, and this means that we need to be considering the questions that are being asked by searchers.
And one of the most effective tools that you can use to help you to find the questions that you need to be optimizing your website for is AlsoAsked.com, a free tool that returns the “People Also Asked” data, giving you an insight into longtail searches and, importantly, defines the relationship between topics and questions.
Cost: FREE
Answer the Public
As we have already discussed, you should be optimizing for questions as part of your SEO strategy, and the more insight you have access to, the better responses you can give to the different questions that are being asked.
While AlsoAsked.com shows results from PAA, Answer the Public returns results from Suggest data, showing combinations of auto-complete searches.
Use the two tools together to supercharge your insights and research.
Cost: FREE
SEMrush SEO Content Template
If you are creating content to help you rank on the SERPs, you shouldn’t be writing blind. You need to know what is helping the top results to rank and take this into consideration when creating your own content.
The SEMrush content template can help you analyze the content that is ranking top for your target keywords and help you understand what you need to include in your own pages to compete.
Cost: From $99.95 per month
Grammarly
It might sound simple but creating mistake-free content is harder than it sounds.
Grammarly can help you check for spelling and grammatical errors in your content while writing, as well as helping you to focus the tone of your content and check for plagiarism. The browser add on also makes sure you avoid typos in social shares.
Think of it as your helping hand to make sure your content reads well and is free from errors.
Cost: Free version and Premium $139.95 a year
Hemingway App
In their own words, “Hemingway App makes your writing bold and clear” and helps you make your content more readable and also shorten sentences.
Run your written copy through the web app, and in seconds you will see the opportunities to make it better for your readers.
Cost: FREE
Izitext.io
Izitext is a transcription service that’s used by transcribers, podcasters, journalists, and more. You can sign up for a demo today and learn more about their services!
Cost: FREE DEMO and further pricing may apply
Conclusion
Use these social media marketing tools to gain insight, drive engagement and grow your audience. Explore tips and tricks on how top brands in social media are using their tools to their benefit.