Web analytics tools and software themselves change and upgrade all of the time. It is essential to know what tools and trends are currently popular. This post contains some of the most popular web analytics tools of 2021 and will be updated periodically.
Best web analytics tools allow you to track your website statistics, traffic and leads. It’s a statistics suite that enables businesses to gain valuable insights from data. But deciding which one is the “best web analytics tool” can be overwhelming because there are so many options out there to choose from!
Google Analytics
A completely free service that generates detailed statistics about visitors to your website, Google Analytics is the simplest and most robust web analytics offering. Currently used by over 50% of the top 10,000 websites in the world, according to the site’s usage statistics, you can find out where your visitors are coming from, what they’re doing while on your site and how often they come back, among many other things. As you get more involved in the site’s analytics, you can receive more detailed reports, but it’s that ease of use that makes it one of the most popular services.
“There’s really only one tool for small businesses need and that’s Google Analytics,” notes Penn. “It’s so incredibly robust in terms of what it offers and if someone tells you that Google Analytics isn’t enough for a small business, then frankly they have no idea how to use it properly.”
Google Analytics was the unanimous favorite of all the web analytics experts we talked to.
Open Web Analytics
Another great, free web analytics tool is Open Web Analytic.The open-source framework is a bit more involved in terms of installation, but there are helpful guides to show you what to do.
Open Web Analytics offers a lot of the same features as other website analytics tools, with a few supplementary options. In addition to tracking live site traffic, referrals, and other expected metrics, OWA also provides page heatmaps, that allow you to see where visitors clicked on a page. A helpful feature like this can allow you to reassess your CTA (call to action) placement and adjust accordingly.
Pricing: Free
Good for: A slightly more technically savvy user looking for a free tool.
Finteza
Finteza is a cloud-based analytics solution that provides advanced web traffic analytics in real-time.
Finteza delivers an all-in-one web-traffic analytics solution that helps businesses obtain a better understanding of user behavior and manage advertising campaigns more efficiently. Finteza helps websites tackle some of the biggest issues in web traffic analysis.
As one example of how Finteza helps, a bot detector will recognize bad traffic and identify potential scammers and hackers, so that your information will be based solely on real data.
Also with Finteza, you can customize conversion funnels and create funnels for any desired page, source, UTM tag, and more. With these customization options, you will have a detailed behavioral analysis of your audience at any stage.
Moreover, Finteza gives detailed reports on the characteristics of your audience, starting with the device type and model they are using when browsing your site, the provider, IP, browser, geographical location, and language, without breaching their privacy.
Last but not least is the fact that Finteza does not do data sampling, so all of the results you get are accurate and have been processed.
Key features
- Audience analysis on 15 parameters — visit sources, UTM parameters, page addresses and more.
- Detailed reporting in real-time — you will receive detailed visitor analytics in real-time.
- No bot traffic — a bot detector recognizes bad traffic and finds its source.
- Page analytics — monitor page traffic and compare findings.
- Customized sales funnels — customers can visualize all data in the form of a funnel and see where improvements can be made.
Pricing and plans
Every new client gets a 30 day free trial from Finteza. After that, they can opt for a paid plan.
Paid plan
- $25 per 100,000 unique users a month
The paid plan for website and application analytics is $25 per month, and it comes with a built-in bot detector, 15 types of audience reports, and event-based sales funnels.
Compete (compete.com) – Prices vary
Perhaps best known for publishing the approximate number of global visitors to the web’s top one million websites, Compete is a great complimentary tool to clickstream analytics offerings. Compete gives you creative intelligence on what your competitors are doing or how your users ended up on your website in the first place (what their clicks were both before and after). There is a free offering that includes traffic volume data. But where Compete is different is in their search analytics, a paid service that lets you track what keywords are sending users both to your website and to your competitors.
“The deeper digital insights you have, the better understanding you have of your customer,” says Aaron Smolick, senior director of marketing at Compete. “By using Compete products, you will have all of the information that you need to make educated decisions to optimize your online campaign, increase market share and dominate the competition.
Clicky
Clicky is a website analysis tool that allows website owners to track the activity on their websites in real-time through a simple user interface.
Clicky is a web analytics platform that has been around for over 13 years, helping websites and business owners monitor online action at any given moment. It is often described as a user-friendly alternative to Google Analytics with many of the same features, but with a much clearer view of the data.
Clicky is a very simple tool to use, which is probably one of the main reasons why more than 1.2 million sites rely on it to monitor their traffic. To start using Clicky, users first need to register an account. After that, an admin site key will be provided, together with a tracking code that needs to be installed manually into the organization’s template, or you can use a plugin from Clicky. Once this process is completed, the tracking of website visits begins.
Clicky is there to register every visit on your site, plus the location of every visitor, where the visitors were referred from, how much time they spent on your page, what sort of actions were registered, and even heatmaps for every individual visitor. All in real-time.
Clicky relies on widgets and dashboards to provide its clients with enough customization options and a clear overview of everything that goes on at their sites.
Where Clicky does a perfect job is getting a huge amount of on-site analytics to website owners in real-time. Moreover, there are no bots and referrer spam thanks to their state-of-the-art protection systems. You can also use heatmaps by visitor, page, or segment in real-time.
Clicky has both a free version and a paid one, and the difference between the two is reflected in the number of websites you can follow, and the availability of special features. The good thing is that all new users automatically get a free 21-day trial of premium features that they can use on up to 3 websites, as well as up to 1 million visits on all sites.
Key features
- API — analytics API allows for easy extraction, analysis, and storage of website data in several formats.
- Bounce rate — Clicky’s bounce rate tells you exactly how much time a visitor spent on your site with extra accuracy.
- Content reports — visitors receive detailed reports about the most active pages on the site, the downloads from the page, as well as video and audio activities.
- Heatmaps — heatmaps show where the users are clicking while on your site.
- Twitter analytics — this analytics tool lets you monitor all mentions of your account, website, or anything else on Twitter.
Pricing and plans
Clicky has several paid programs and a single free one. Subscriptions can be paid on a monthly or yearly basis, which can bring extra savings. Remember, all new users automatically get a 21 day free trial with premium services upon registration.
Free plan
- Free of charge
With the free plan, you can track a single website with up to 3,000 daily visits. Unfortunately, there are no premium services, heatmaps, and uptime monitoring available on the free plan.
Pro plan
- $9.99 a month
- $119.99 a year
Up to 10 websites tracked with up to 30,000 total daily visits. This plan includes standard and premium features.
Pro Plus
- $14.99 a month
- $119.99 a year
Tracking allowed for up to 10 websites with up to 30,000 total daily visits. This plan includes premium features, plus heatmaps and uptime monitoring.
Pro Platinum
- $19.99 a month
- $159.99 a year
Clients can track up to 30 websites with up to 100,000 total daily visits. This plan encompasses premium features, plus heatmaps and uptime monitoring.
Custom plan
- Custom pricing according to requirements
The custom plan lets you monitor up to 1,000 websites with up to 20 million daily visits. The price for this program varies based on multiple factors, so you’ll need to contact customer service for more details.
Conclusion:
Web analytics tools enable you to check your site’s traffic, audience engagement, and conversions. The web analytics market has been exploding in recent years with advanced reporting tools. In fact, according to a report by GlobalWebIndex (GWI) and Statista, over 100 million people around the world will use only mobile apps to access the internet by 2018.