As an internet user, I do my share of surfing websites. As a blogger, I do my share of checking out the competition’s traffic sources and keyword usage. And as someone who owns a web analytics tool, I constantly check out what my users are up to. This makes me confident that Webtrends Hitbox , and Google Analytics are the most used web analytics tools. If you want to learn more about these tools and their pros and cons, keep on reading!
Being in digital marketing, one of the most challenging aspects is choosing the right set of tools. There are various tools available for web analytics and tracking, but choosing the right one is crucial for your social media marketing efforts. Every tool has its pros and cons, so it is necessary to know what each tool can do before you pick one. This article will review some of the most used web analytics tools in 2018.
Why Should You Use the Most Used Website Analytics Tools?
Analytics tools use website data to determine if you are achieving your business goals. They provide insights that can help you improve customer experiences and optimize your strategies.
You can also use analytics tools to understand customer behavior.
For example, you can find out who your site visitors are, how they found you, and how they interact with your website. You can also track content that performs well on your website and optimize your site for conversions.
Want to know which analytics tools are the best for your business needs?
Let’s take a look at 32 of the best website analytics tools that can help you optimize your website.
32 Best Website Analytics Tools in 2022
1. Semrush
To dive deep into how you’re performing online, you can leverage Semrush. This web analytics tool provides you in-depth insights into your SEO progress. Here are some key features of this analytics tools.
Key Features:
- Track keyword rankings
- Keyword research
- Helps with backlink building
- On-page SEO checker
- Organic traffic measurement
Pros:
- Wide variety of tools for SEO
- On-page, off-page, and technical SEO tools
- Daily tracking of rankings
Cons:
- Too many tools make it difficult to navigate
Pricing:
Free version available.
Pro: $99.95
Guru: $199.95
Business: $399.95
Pro Tip: You can also spy on your competitors and figure out the keyword gaps. You can then outrank them by creating content around those keywords.
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2. UXtweak
UXtweak is an ultimate website analytics tool when it comes to seeing your website from users’ points of view. It allows you to capture every interaction of your visitors, such as mouse movement, scrolls, taps, and clicks, and replay their entire activity with the pixel-perfect session playback.
UXtweak perfectly visualizes your customers’ frustration in order to better understand their issues.
Key Features:
- Session Replay – see how exactly users interact with your site
- Heatmaps – find out where users click, how far they scroll & where they move the cursor
- SmartSearch Filters – filter out users upon any event
- Activity Tracking
And not only that, UXtweak offers a variety of other UX research & behavior analytic tools, such as Website Testing, Five Second Test, First Click Test, and many others!
Pricing:
- Starter: Free, no credit card required
- Professional: $70/month
- Enterprise: custom
Pros:
- Easy implementation with GTM, GDPR, and CCPA compliant
- 155M+ user panel and Recruiting Widget
- One plan gives you access to all the testing tools
- Technical targeting
- Advanced analytics, filters and PDF reports
Cons:
- Only 10 languages supported
Pro tip:
To get even more valuable insights, try using Session Recording in combination with Website testing. This approach gives you an opportunity to uncover all the possible usability issues of your website.
3. Oribi
Oribi helps businesses around the world understand their analytics. And it requires no developers, tag managers, or coding.
Oribi gives you the actionable insights you need in just one click. Insights that will help you make better-informed business decisions and drive results. With this groundbreaking analytics tool, you can build and analyze funnels quickly, determine which channels convert the best, and even spot where you’re losing prospects.
Key Features:
- Tracks every button click and page view
- Track and compare campaigns by UTM
- Define conversion goals without coding
- Actionable insights
- Export events to Google and Facebook
- Create finely-tuned Lookalike and retargeting audiences
Pros:
- Strong customer support team
- No coding, tag managers, or developers required
- Easy to build new audiences
- Smart filters allow you to analyze specific segments
Cons:
- Can take some time to master
Pricing:
Oribi offers a free 7-day trial with no credit card required. The free trial includes a product tour during which you can discuss your site’s data with one of their conversion experts.
After the trial, plans start at $450/mo.
4. HubSpot
HubSpot is an effective web analytics tool that brings you a bunch of useful website visitor data at your fingertips. The reports include metrics like traffic, session duration, bounce rate, engagement, average time on site, form fills, and new visitors.
Want to know its best feature? It’s the powerful built-in analytics dashboard of HubSpot.
With inbuilt analytics, reports, and dashboards, it gets easier for you to analyze the data in a smarter way.These insights will help you understand your website data and put it to use. You can drive more conversions by showing different offers with smart CTAs. It’s easy to use HubSpot as it’s completely hosted off-site too.
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5. Clicky
Around 1.1 million websites use this online web analytics tool to gain real-time data about metrics like their visitor traffic.
This software solution provides detailed information about every visitor’s activity and allows you to react to your traffic.
You can divide your visitors into specific segments, which makes it easier for you to target a particular visitor group. Filter and sort your visitors based on your business needs.
You get minute-to-minute reporting of your visitors’ activity through heatmaps. You can further view these heatmaps by visitor, page, or segment.
The tool also monitors your site’s uptime from seven different locations in the world. It’s completely hosted off-site so it’s super easy to implement. For up to 3,000 page views, it’s free. Beyond that, you need to choose one of their paid plans.
6. Woopra
If you want to optimize your customer experience to drive engagement and improve retention, Woopra is an ideal choice for you. It is one of the best website analytics tools that provide you with all answers related to your customers’ buying journey.
You get detailed information about what users are doing, who is making payments, or opening emails.
What’s more, you ask? You can use its inbuilt automation to trigger custom real-time actions when a customer interacts with you. This can help you build stronger customer relationships. Woopra is hosted off-site too and is a paid platform. However, for up to 500k actions, it’s free to use.
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7. Chartbeat
Chartbeat is a promising web analytics tool that provides you with real-time insights around your published content across channels and devices.
It tells you about who is reading your content, which topics resonate with your audience, and which trending topics you can leverage.
Besides providing details around reader engagement, it also lets you see all your sites’ traffic on a single page.
You can further optimize the content on your website for improved engagement by running headline tests.
8. Google Analytics
Google Analytics is one of the best website analytics tools in the market. This feature-packed online tool guides businesses to do faster and smarter marketing for free.
It helps you understand your visitors, identify the reason behind their visits, see the pages they viewed, how much time they spend, and track whether they converted or not.
You can also see which content and website elements are performing well and which aren’t.
Once you get this in-depth data, you can use it to optimize your online marketing strategies for better results. The best part about this platform is that it’s hosted off-site and is completely free to use. You just need to be a Google user to utilize this solution and gain access to detailed data about your website.
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9. Piwik PRO
Another useful online tool in this list of the best website analytics tools, Piwik PRO, provides you 100% control over your visitors’ data.
You can easily track, monitor, and review user activity on your website.
This analyzer provides you access to in-depth data and reports presented in an easy-to-understand format. This includes on-site campaign reports, user profiles, customer journey maps, and the overall digital footprints of your users.
Besides the usual traffic data, you can also set notifications for certain events that happen on your website. This will help you react immediately and deliver better customer service to your visitors online. While it’s a paid software solution, you can get a free trial before deciding to buy.
10. Crazy Egg
This amazing web analytics tool shows you how your visitors engage with your website, how they navigate across different web pages, where they get stuck, and what they’re actually looking for.
With easy-to-understand, visual heatmaps and overlays, you can watch your visitors’ entire activity. This includes each and every movement of their cursor and areas they click. You can use this information to utilize your site’s higher activity areas in a better way.
The best thing about this platform is that you can easily integrate it with your WordPress and Shopify sites.
11. GoSquared
With real-time insights about your website traffic, this web analytics tool allows you to constantly measure your marketing efforts with daily email reports. These reports contain key metrics like traffic volume, bounce rate, traffic spikes, and downtime.
Track every visitor on your website with details about their location, traffic source, pages they view, and the actions they take. Then optimize your site for more conversions. You can get a 14-day free trial post which you have to choose one of the platform’s paid plans.
12. Adobe Analytics
Its ability to provide real-time actionable insights on your website traffic makes this one of the best website analytics tools in the market.
Adobe Analytics takes data analysis to the next level by providing incredibly detailed information.
With this platform, you can discover every minute detail about your visitors’ journey and page views. Organize the data you collect.
You can even segment your visitors into groups – create limitless visitor segments and compare their behaviors.
However, this online tool is quite expensive, and you’ll need time to learn how to make the most out of its robust capabilities. This is a paid platform but you can opt for its free demo before deciding to purchase it.
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13. Mixpanel
Mixpanel is a useful web analytics tool to get actionable insights into your users’ journey.
Rather than tracking page views, it measures actions taken by users. Actions may include a video streaming or a post share.
It is an event-centric web analytics tool that allows you to see how users interact with your products and campaigns.
It uses machine learning and advanced statistics to uncover any trends in your data. This analysis helps you figure out the best ways to drive more engagement. You can try the software solution through a free demo, after which you need to choose a paid plan.
14. Gauges
Gauges brings you easy-to-understand web traffic stats in real-time. You can use this amazing web analytics tool to monitor the performance of multiple sites. This is why many marketers prefer using Gauges to manage multiple brand sites at one place.
You should consider this software solution for getting the visitor information you need.
Know your visitors, where they come from, what makes them stay, and how you can convert every visit into a purchase or a subscription. You can use the platform’s free trial to get a feel of the solution before signing up for a paid plan.
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15. FoxMetrics
FoxMetrics is more than a web analytics tool. Want to know what makes it so good? Find out in the section below.Besides providing you with valuable visitor data, it also allows you to analyze stats, personalize user experience, and target them for improved conversions.
It provides a plethora of personalization and conversion tools. You can build unique segments of your visitors based on their behavior.
It makes it easier for you to target them effectively with personalized messages. Personalization further helps enhance the overall effectiveness of your campaigns. You can get a free demo of the software solution before signing up for a paid plan. Lastly, the best part about this platform is that it’s hosted completely off-site.
16. Open Web Analytics
Open Web Analytics (OWA) helps you track and analyze the way visitors interact with your websites and applications. This web analytics tool comes with inbuilt support for tracking and monitoring WordPress sites too.
You can watch your visitors’ mouse trails and heatmaps to analyze where they spend their time on your site.
OWA tells you about the number of unique visitors, their session duration, bounce rate. It also allows you to integrate goals.
However, you can’t monitor the stats for all your websites in one place, which makes some marketers avoid using it. Lastly, it’s hosted on-site but is completely free to use.
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17. Chartbeat
ChartBeat is another tool for businesses that are actively publishing content on their website. It looks at user behavior and how people interact with the content and shows how many are on any given page in real-time.
Their tools can help you understand important key metrics which will monitor real-time data on visitor engagement in real-time.
A robust real-time analytics dashboard provides new insights into which pieces of content are resonating well with your audience.
Call for pricing.
18. Parse.ly
Parse.ly gives you insight into how your website visitors are interacting with your site, content, and even images.
You’ll be able to make better marketing decisions once you get a clearer picture of what aspects of your site are keeping your visitors engaged for longer periods of time.
This will help reduce bounce rates and increase conversions.
Call for pricing.
19. UserTesting
Analytic tools are great for uncovering hidden visitor insights. The downside is that they can’t show or tell you what your customers think.
UserTesting takes website analytics one step further by getting real human beings to use and review your app or website while being recorded on video.
Here’s a video of how UserTesting works.
Call for pricing.
20. Flurry
The Yahoo! Developer Network created Flurry as an app analytic tool. You can look at conversion rates, customer experience/interactions, and the devices they’re using.
It works for both Android and iOS with no coding experience required. Flurry will help you fine-tune your app by answering complicated questions via their robust analytic tools.
Call for pricing.
21. Facebook Insights
Is Facebook part of your marketing strategy?
If so, then Facebook Insights can provide invaluable information on your likes, follower counts, comments, and many other data points.
It will help you increase user engagement by giving you the tools you need to determine what is and what isn’t working.
Facebook Insights is a free tool.
22. Google Content Experiments
Google Content Experiments will help you a/b test your landing pages to determine which one converts best.
It works in conjunction with Google Analytics and has extremely detailed and easy-to-understand documentation. This will enable anyone to get started a/b testing in a matter of minutes.
Google Content Experiments is free.
23. GoSquared
GoSquared focuses on measuring how long a unique visitor has been active on your website.
Unlike other analytic programs, it uses a unique method of determining the length of time a user spends on your site.
When someone first visits your website, a “ping” is sent to GoSquared. That ping is repeated back and forth until the person leaves your website. It works silently in the background and doesn’t disrupt the user experience.
By measuring time spent on site in this way, you can get a much more accurate picture of exactly how long people are staying on your website.
Prices start at $29/month, and an enterprise plan is available.
24. AW Stats
AW Stats is an open-source analytics program that provides a visual representation of your data. It’s great for looking at FTP, mail, and log file statistics.
The only “downside” to this tool is that it will require some coding or server knowledge to implement.
If you have an internal IT department or IT company on retainer, it’s probably best to let them handle the installation of this powerful analytics software package.
AW Stats is completely free.
25. Google Marketing Platform
Google Marketing Platform helps you get a better understanding of how your marketing efforts are performing.
It’s different from Google Analytics in that it focuses less on website statistics and more on various marketing channels.
Google Marketing Platform consists of a robust set of tools that allows you to run detailed reports, manage tags, implement surveys, and optimize your paid ad campaigns.
CONCLUSION
If you’re a business owner, entrepreneur, or online marketer, chances are you have to chart and report your website’s stats using web analytics tools. This can be overwhelming if you just started out. To help you save time, I have tested most popular web analytics tools, and narrowed it down to these ten based on the following criteria: