Social media marketing is a must in today’s business world, but which social media tools should you use? This book introduces the tools that you need to market your business effectively on Facebook, Twitter, Pinterest, LinkedIn and Youtube. The book is based on a low budget and comes with free tools that help you create an effective presence for your businesses on the web.
This list has it all and is a collection of the best tools you can use to manage your social media marketing. Currently it includes tools that cover everything from scheduling, management, analytics, and reporting. Each tool is ranked in order of reputation and value – starting with the most popular and useful strategies.
ZeroFOX
ZeroFOX is a security tool that works with all popular social media platforms, as well as Slack, Google Play, and Apple’s App Store. It identifies and protects brands against hackers looking to take control of social media accounts.
But that’s not all. The platform also works to protect its clients’ social media reputations. They do this by removing offensive and intentionally disruptive content, eliminating impersonation profiles, and protecting followers against scammers. Think of ZeroFOX as a massive public relations tool that also has security features.
LastPass
LastPass isn’t designed specifically for social media, but it’s still a useful tool to have. That’s because LastPass saves your passwords in its encrypted password vault. Use it to create ultra-strong passwords for social media. We’re talking passwords with upper and lowercase letters, numbers, punctuation, and other random characters.
You unlock LastPass’ password vault using a master password. Once logged in, the app will automatically enter your login details every time you try to log into a social media site.
The benefit of using LastPass is that you only have to keep up with one password, the LastPass one. Meanwhile, you can create multiple strong passwords for all your social media sites.
Followerwonk
Followerwonk is a tool exclusively for use with Twitter. It’s also one of the most in-depth and useful tools on this list. Followerwonk will help you analyze and optimize your Twitter audience. It does this by suggesting people for you to follow, ultimately helping you grow your base. If Twitter is part of your social media marketing campaign, this tool is a must-have.
Tweetdeck
An oldie, but a goodie. TweetDeck is a dashboard application that makes managing Twitter a whole lot easier.
The browser-based tool provides a streamlined, simple way to watch and monitor custom segments and lists. It also provides more upfront visibility into mentions, messages, and other Twitter components.
Pricing: Free.
Social Flow
SocialFlow provides one place to manage all paid, owned, and earned social media campaigns.
It’s a smart tool that makes recommendations on which updates (across Twitter, Facebook, and LinkedIn) should be promoted based on engagement stats and other data sets.
It provides advanced targeting for social ads to help drive higher conversions, and it also has its very own ad builder to make creating ads quick and painless.
Pricing: custom pricing based on needs/function.
EveryPost
Everypost has a to-the-point interface that makes social workflows so simple. It supports Facebook, Twitter, LinkedIn, and Tumblr.
It has features that let you curate visual content, schedule customized posts, collaborate with team members, and analyze performance.
Pricing:
- Pro: $9,99/month: includes 10 channels, 1 team member and analytics for two profiles (free 14-day trial);
- Plus: $29.99/month: includes 25 connected channels, 5 team members and 6 analytics profiles (free 14-day trial);
- Advanced: $49.99/month: includes 50 connected channels, 10 team members and 12 analytics profiles (free 14-day trial);
- Teams: $99.99/month: includes 120 connected profiles, 25 team members, and 15 analytics profiles (free 14-day trial).
NoNotes.com
Used for recording, transcribing, and video captioning, NoNotes.com is a triple threat in among audiences thirsty for podcast, interviews, and video content.
The only problem is, most marketers don’t have the equipment to properly conduct a podcast fast enough… or hands to jot down notes during comprehensive interviews… or the time to transcribe all of the above for the purpose of providing transcripts or even captioning videos.
NoNotes.com is free to try and cheap to add to your fulltime toolkit, allowing you to do all of the above with ease.
Checklist
Checklist posts continue to perform really well across industries. They not only offer utility, they also force us to think about things we may not have previously considered.
Harder to translate into a blog post without the help of the design team and developers,
Checklist aims to solve the problem that many single content creators face — creating a blog post without the help of a design team or developers.
Create a checklist for any occasion, upload images, add a description, tag it, and then embed it right on your site or within a post. Forget about numbered bullet points. We’re not cavemen.
Designspiration
So, you’ve been left to your own devices but you don’t exactly consider yourself the most aesthetically inclined.
That’s okay, Designspiration has you colored, I mean, covered…
Select their handy paintbrush, select up to five colors, and get ready for a host of visual ideas and concepts to help bolster your creativity. Okay, so they’ve got you colored.
PhraseGenerator
Turning quotes into graphics for social media is more common than not these days, but if you don’t have anything to contribute to the conversation, how can you reap the benefits?
Unless you’ve got talented in-house writers who can shell out some serious inspiration, best to stick to the classics. And now, they are easier to find than ever. While fairly rudimentary looking, PhraseGenerator let’s you mine academic, financial, political, historical, and even headlines, to surface the perfect motivational sentences for your audience.
ThingLink
Take your images, graphics, and videos and make them interactive. Tagging important elements with rich links not only drive deeper engagement, but also meaningful conversions.
Use ThingLink to enhance the shopping experience, capture audience attention, and deconstruct ideas. It’s having the power of a Pinterest shopping button right on your owned, native content.
Agora Pulse
Agora Pulse is a simple and affordable solution to social media management. It has all the basic scheduling and analytics features, and you can also run contests, quizzes, and promotions. It even allows you to see how your social media marketing campaign stacks up against your competitors. Want to give it a try? Take advantage of their free trial and see how you like it.
CrowdBooster
CrowdBooster delivers real-time data that you can access quickly. You can create reports measuring your key performance metrics, and even export them via graphs and tables. This information helps you adapt to your audience more effectively. It gives you suggestions for who to engage and how you can improve content.
Twitter Analytics
Twitter Analytics is a free tool that lets you measure the performance of your Twitter marketing campaign. Want to know if your tweets are getting enough likes, comments, and retweets? Twitter Analytics’ reports give you all that information and more. That way, you can look at how people interact with your content and adjust your campaign accordingly.
Facebook Analytics
Overall, Facebook Analytics works the same way as Twitter’s analytics tool. It looks at your content and how readers have interacted with it. Pretty simple stuff, right?
Yes and no. While both platforms serve the same purpose, Facebook’s reports are much more comprehensive than Twitter’s. Facebook Analytics doesn’t just show you how many people interacted with your content. It shows you who interacted with it and where.
Of course, this shouldn’t come as that big of a surprise. Facebook has more features than Twitter. Naturally, there’s more information to track.
And if you run a Facebook group, don’t forget to check that analytics data as well.
Analisa.io
Ready to growth hack your marketing campaign on Instagram? You can with Analisa.io.
Analisa.io gives you a range of marketing tools for monitoring profiles and hashtags. You can use it to:
- Snoop on your competitors.
- Monitor campaign performance.
- Tweak profile engagement.
- Connect with influencers.
Ready for the good news? Analisa.io’s basic campaign research tools are 100% free. Not bad, considering they offer more data than Instagram’s own marketing tool, Insights.
Of course, there’s also a premium subscription starting at $59.35 a month. It gives you even more tools for connecting with influencers and researching markets. It’s great for serious brands that want to overhaul their Instagram strategy.
Tailwind
Tailwind is a tool for creating content on Pinterest and Instagram. Use it with Pinterest to pin to multiple boards at once, bulk upload, and schedule posts. It comes with a drag-and-drop calendar that makes scheduling content easier than ever.
If you want to give it a spin, you can try it out for free.
Conclusion
All the social media marketing tools you need to stay on top of your game. Whether you’re creating graphics, managing campaigns, or analyzing data, these social media tools can help make the most of your time online.