Get your market research hands on the best online market research tools available for free. You will learn how to make surveys, what is online marketing, social media marketing, how to gather consumer feedbacks, how to create questionnaires, how to find competitor’s data, best ways of doing interviews for marketing purposes, top marketing strategies by the experts etc.
Learn how to conduct market research from home using online market research tools. This article provides a list of online market research tools, and the best online market research tools for small
Tableau
Tableau is a business intelligence suite of products that allows you to “connect to virtually any data source.” But the data isn’t presented in unreadable tables. Rather, Tableau helps you visualize this data in a way that helps you glean insights, appeal to external stakeholders, and communicate the feasibility of your product to potential investors.
You can visualize data on anything from corn production in tropical climate zones to office product sales in North America. With Tableau’s tools, you can take as granular or as general a look you’d like into potential marketplaces and supplier regions.
Pricing: $12/user/month (Tableau Viewer); $35/user/month (Tableau Explorer); $70/user/month (Tableau Creator)
Semrush
Semrush is the best keyword research tool and content marketing research tool in the market. It’s used by everyone from SEO professionals to beginner bloggers.
Note: we use Semrush here at WPBeginner for a lot of SEO and content tasks like tracking keyword rankings and keyword research.
You can use the keyword research features to see how many people search for a given keyword and if it’s growing in popularity or becoming less popular.
If you’re using Google Analytics, then you can also use that to get additional insights about your website visitors.
It also provides in-depth data on other relevant and popular search terms, your competitor’s search engine ranking positions, and a lot more.
To get a big picture view of your market and competitors, you can use the competitive research toolkit to see your competitor’s traffic, authority sites, up and coming websites, and more.
If you want access to detailed content and keyword research data, then the pricing for premium plans starts at $119.95 per month and gives you full access to keyword, SEO, and traffic data.
American Fact Finder
American Fact Finder is an excellent resource for finding the United States census data (if the US is your target market, of course). The US Census contains a plethora of information on people, companies, places, and trends. Plus, you can filter that information by age, location, race, income, and year.
All of this makes the American FactFinder an easy way to find the most relevant census data about your customers and a powerful market research tool.
Price: Free
LeadQuizzes
LeadQuizzes is a platform built for marketers, small businesses and entrepreneurs to help them increase leads and easily learn more about their audience using quizzes and surveys.
By creating and using highly visual surveys, you will be able not only to generate thousands of new leads but also to segment your audiences into different customer groups based on the responses they give.
Thanks to the market data you obtain this way, you should be able to segment your target audience and aim a particular marketing strategy at each of the groups based on their personal characteristics and preferences.
LeadQuizzes enables you to integrate your surveys with your favorite marketing tools and seamlessly share data between those so as to save both time and money. For example, you can integrate your survey with an email automation tool and, based on the results they get, send your customers personalized email sequences to move them further along your sales funnel.
If you’d like to learn more about how to create your own quizzes and surveys and use them to obtain reliable market research data, here’s a detailed quiz maker instructions for you to check out.
Price: Free to try, starting at $29/month
Statista
Statista is a data research platform that provides easy to digest data across multiple industries and niches.
The reports, graphs, and data are continually updated with the most recent information, so you’ll never be viewing data that’s out of date.
The data this tool provides is very specific. No matter how niche your industry you’ll be able to access valuable data you can use to create buyer personas, unique content, and more.
Plus, the same chart is updated as new data becomes available. So, you can continue to view the same graph and see how market data changes as time goes on.
This tool provides a ton of free data, while the more niche reports and data are only available on premium plas that start at $39 per month when billed yearly.
Make My Persona
Make My Persona is a proprietary tool that allows you to create a buyer persona for your potential new product. Defining who might benefit from your product is key to marketing it in an effective way. In this tool, you pick a name for the persona, choose their age, identify their career characteristics, and identify their challenges, allowing you to pinpoint both demographic and psychographic information.
This tool is most suited for B2B product launches, because you’ll be prompted to document your buyer persona’s career objectives and role-specific challenges. As such, your product would ideally solve a problem for them in the workplace or help their company achieve revenue goals.
Pricing: Free
Claritas MyBestSegment
Claritas MyBestSegment provides product researchers with tools to understand an area’s demographic information and the area’s inhabitants’ lifestyle habits. By finding out what a segment of the population does — without having to go out and survey them — you can find out which areas would be most receptive to a campaign or launch, which competitors are located nearby, and which lifestyle trends have shifted or are on the rise.
A snapshot of an audience segment gives you basic information on their household income, lifestyle traits, employment levels, and education levels. If you want more specific data relating to these topics, you’ll have to contact Claritas’ sales team to become a customer.
Pricing: Free; Pricing available on request
Think with Google Research
Think with Google Research is a collection of tools that will help you understand your market, uncover new trends, and gain valuable insights to give you an advantage.
This group of tools offers high-level insights into your market, useful statistics, and other marketing tools to put your insights to work.
For example, there’s a Market Insights tool that can help you find new regional and global markets.
You’ll also find a Rising Retail Categories tool that will show you trending eCommerce categories, like Google Trends for eCommerce.
You can filter this data by different countries and view it on a weekly, monthly, or yearly basis.
Ubersuggest
With its simple interface and no sign-up needed, Ubersuggest is one of the simplest market research tools for performing keyword and content research. Just enter a keyword or phrase and it’ll create a list of related keywords in alphabetical order.
Price: Free
Conclusion:
Online market research tools are an indispensable complement to local research. You should really know about them before engaging in any other type of market research for your business. Marketers have been conducting studies for decades, but the internet has made it easier than ever. Discover the best online market research tools that make your data collection efforts easy, efficient and extremely effective.