Using free digital marketing tools 2021 will help you to boost your online marketing tactics. Digital marketing is getting increasingly competitive, so using digital marketing methods can be difficult. However, there are many free digital marketing tools 2021 that can help you boost your digital marketing skills. You can use this free digital marketing tools 2021 guide to learn about digital marketing tools list and about free digital market 2021.
This digital marketing tools list caters to online marketers who need to know the top digital marketing tools 2021. All tools are web-based and can be accessed from any part of the world.
MailChimp
Get this: email marketing is used by eight out of ten marketers.
See How My Agency Can Drive Massive Amounts of Traffic to Your Website
- SEO – unlock massive amounts of SEO traffic. See real results.
- Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
- Paid Media – effective paid strategies with clear ROI.
This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.
With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers and digital marketing tools in the world.
While there are alternatives, this tool remains one of the best, for many reasons:
- History dating back to 2001, well before most companies began using email marketing
- Self-service support options, ensuring that you can quickly find answers to all of your questions
- Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month
When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale.
HubSpot
When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players.
For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about this digital marketing tool:
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:
- blogging
- SEO
- social Media
- website
- lead management
- landing pages
- calls-to-action
- marketing automation
- analytics
There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software.That’s why it’s a top choice for those who are starting a business.
With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and help you as you grow.
MobileMonkey
MobileMonkey is a must-have chat marketing automation tool that gives customers a way to chat with you, and you with them automatically.
With 75% of customers reporting that chatting or texting with a business is a better way to connect than email or phone, getting your customer chat up and running can’t be ignored by any business.
MobileMonkey is a great choice for marketing and support because it connects to all your customers’ favorite messaging channels including:
- Instagram DMs
- SMS text messaging
- Live chat
- Facebook Messenger
With MobileMonkey, everything you need for customer chat from Instagram marketing tools to Facebook messaging lead ads to live chat is available in a single platform.
Not only can you use one inbox to view and respond to the incoming messages from all your messaging accounts, MobileMonkey makes it easy to set up automations to respond, collect lead info, and send leads straight into your other marketing systems.
I’m using MobileMonkey Instagram marketing tools to automatically reply to Instagram post comments and story mentions. It improves my Instagram engagement rate and boosts my content reach to gain more followers.
Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same page as your team–a sound digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.
In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages, and frustration.
With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.
Hootsuite
Social media plays a big part in the success of any company, regardless of size, age, or industry. In fact, I’d argue that social media marketing is a must to thrive in this digital era.
Digital marketing tools like Hootsuite allow you to schedule social media posts in advance, thus saving you loads of time.
Hootsuite offers tons of features to help you grow your business. For example, you can:
- Identify influencers for your marketing team and leads for your sales team
- Reply to comments and mentions through the dashboard–there’s no reason to visit each individual platform
- Take advantage of pre-written responses
- Schedule posts when your audience is most active (even if you’re asleep!)
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms.
Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite take over like the social media marketing manager it is.
Google Analytics
As one of the top free tools from Google, Analytics should be part of your digital marketing strategy from the very start. In fact, I’d argue it’s one of the most powerful digital marketing tools out there.
It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor.
This is considered by many to be nothing more than a traffic tool, but it can actually have a big impact on your marketing strategy, if you know what you’re doing.
Take, for example, the ability to see where your traffic comes from:
Maybe you realize that a particular social media campaign is driving tons of traffic to your website. With this data, you can adjust your future strategy, in an attempt to capture the same results.
Or, maybe you find that a particular set of keywords is doing wonders for your organic traffic. Again, you can turn your attention to these keywords, ensuring that you keep these in mind as you create content down the road.
Google Analytics isn’t one of those digital marketing tools you can ignore. Installing this early on is a key decision, in regards to your digital marketing strategy. The data you can collect is extremely valuable.
KISSmetrics
The tagline of this digital marketing tool says it all:
It’s good that you want to spend so much time on digital marketing in the early days of your business. But, do you really want to make decisions that aren’t having an impact?
You need to track and analyze every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).
With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.
Take, for example, its Analytics products. With a funnel report, you can see if there are any “leaks” in your business. Here’s a screenshot of what to expect:
Starting at $120/month, KISSmetrics isn’t the cheapest digital marketing tool on this list. Even so, it’s one that you’ll want to think about, as your business gets up and running.
With a variety of products at your fingertips, the insights you receive will be invaluable to your company’s growth.
Sprout Social
Hey, you can’t blame us for putting ourselves on the top of the list!
That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.
As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.
Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.
Oh, and don’t forget about Sprout’s full suite of social analytics.
Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.
Loomly
Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.
Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.
The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.
Audiense
We’ve talked time and time again about the importance of social listening for identifying trends and potential customers.
Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights and beyond, you’d be surprised at what you can learn from social alone.
Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience.
Conclusion
The digital marketing in 2021 has drastically changed the way businesses in the online space are evolving. Today, when you are just thinking to move out of your home town to another city, world or globe for business purpose then you should hire digital marketing tools before moving forward.