These online tools make it easy to plan, schedule, and execute social media marketing campaigns. With these tools to help manage your social media, any small business can achieve big results with minimal work.
Online Tools for Social Media Marketing is a 100% free social media management tool that enables you to manage your Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram accounts from one place. Unlike most other tools, it gives you a full suite of tools that used to be available only to big brands and agencies.
Visage
Every social media campaign needs optimized images. Visage is a tool that helps companies design social media graphics that are perfectly optimized for each platform. Visage’s graphics templates make it easy to manage your brand’s style and tone. That way, you can ensure consistency across all social platforms. And the editable designs allow you to collaborate with your team to update and remix graphics, with restrictions set by role.
Canva
Add Canva to the list of awesome free social media tools every marketer needs. It lets you create stunning images for your campaigns. Use it to jazz up your content so that more people like and share your posts.
Best of all, you don’t have to be a graphic designer to use Canva. It comes with loads of ready-made templates and cool graphics you can use. This means you can create an attention-grabbing featured photo in minutes.
Looking for a little more than a drag-and-drop editor? Canva for Work has loads of premium collaboration tools, and it only costs $12.95 a month.
Animoto
Animoto is a tool that makes professional-quality videos for marketers on social media. As such, it’s great for creating viral or engaging content. It comes with storyboard templates and a drag-and-drop design that simple and easy to use. You don’t have to use the templates, of course. If you want to get creative, use Animoto’s blank canvas and create a marketing video from scratch.
Google Trends
Google Trends is a valuable tool to search for topics and trends. Online strategies need to find what the audience has been talking about and taking an interest in.
As one of the indispensable social media tools, Google Trends allows you to track several topics, especially related to the business segment.
The tool can be an important support for some needs such as:
- finding topics for Content Marketing;
- finding topics to explore in social media channels;
- discovering the public’s perception of specific subjects.
Google Trends also works as a keyword tracking tool. It is possible to identify trends and the volume of searches during a specific time.
In general, this tool is essential since it can support different campaigns and actions. Every strategy must rely on it.
Pricing: free.
Kicksta
Kicksta is a tool for organic growth on Instagram.
Forget automation software that gets robot followers or has nothing to do with your audience. The role of Kicksta is to help build a qualified audience that can engage.
To do this, Kicksta likes about 30,000 Instagram users photos per month, always considering their profile. It’s this filtering that ensures work directed at your brand’s strategy.
By always focusing on real people, Kicksta can provide solid and long-term growth. This consistency is converted into engagement because they are followers of your brand’s profile.
With Kicksta, any strategy that would be done manually can be automated. No robots, no phantom accounts, or users that don’t fit your audience.
Pricing:
- Standard: $49: includes moderate growth speed, video onboarding, and 10 targets;
- Premium: $99: includes maximum growth speed, video onboarding, 40 targets, VIP and live chat e-mail support, advanced retargeting, blacklist.
Later
Later is a social media tool for editorial planning. With it, it is possible to build a strategy for channels such as Instagram, Twitter, Facebook, and Pinterest.
The idea is to create a calendar to automatize publications and actions for a certain time. It is possible to get everything ready, for example, for next week.
With a simple operation, Later allows you to create plans and monitor all the work done previously. Thus, it is possible to choose the hours with the highest range for posts, for example.
Later is a tool focused on the visual arrangement of qualified elements.
This feature makes the operation much easier, bringing more dynamics and faster understanding for marketers.
Pricing:
- Free: 1 profile per social platform and 30 posts each;
- Plus: $7,50/mo includes 1 profile per social platform and 100 posts each;
- Premium: $16/mo includes 2 profiles per social platform and 250 posts each;
- Starter: $24/mo includes 3 profiles per social platform and unlimited posts;
- Brand: $41/mo includes 5 profiles per social platform and unlimited posts.
Remove.bg
Ask a graphic designer to remove a background from an image using Photoshop, and it will likely take hours using the lasso tool.
Use Remove.bg and you will be able to remove backgrounds using AI in a matter of seconds.
It’s as simple as that and can save you hours when cutting out images to use in your visuals.
Cost: FREE and Paid Plans
Piktochart
Infographics remain a popular way to visualize data and to use as part of your link building strategy (assuming, of course, that the data that you are visualizing tells a great story), but without access to a graphic designer, it is not always easy to design a visually appealing graphic.
And that’s where Piktochart comes in.
The tool is perfect for people with no design skills to create beautiful infographics that look professional and help elevate your business’s content.
Cost: FREE and Paid Versions
Giphy
Over the last few years, GIFs have found their way into pretty much every brand’s marketing in one way or another, but the reality is that you don’t always need to be creating your own for them to be effective.
Whether you are looking for one to sit alongside your latest social post or to use in a blog, GIPHY’s collections of thousands and thousands of GIFS is certain to have something suitable.
Cost: FREE and Paid Plans
Nimbus Screenshot and Screen Video Recording Chrome Extension
Screenshots and screen recordings are the perfect way to help your audience understand what you are trying to show them in “how-to guides” and the like.
But capturing these, especially if you don’t want to have to edit them before using in your content, isn’t always the easiest thing to do.
We love the Nimbus Chrome extension to capture both screenshots and recordings without hassle, and we are pretty sure you will grow to love it, too!
Cost: FREE
Unsplash
Images and photos can really help to make your blog content more engaging, and the reality is that not every marketer has access to a team who can take custom photos. While some have the luxury of a stock photo library at their disposal, not everyone does.
When you need a license-free image to use in your content, Unsplash’s library contains, as they claim, photos for everyone, something that we can confirm to be true!
Cost: FREE
Audacity
Ready to record your first podcast but not sure what tools you need to capture and edit your audio?
Audacity is an easy-to-use multitrack audio recording and editing platform that’s far easier than it looks to get to grips with.
In no time at all, you’ll be ready to hit record on your first podcast episode, and with the right software at your disposal, you’ll be able to edit out and little blips and background noises before exporting straight in your required format.
Cost: FREE
Alitu
You will undoubtedly want to spend your time creating podcast content and promoting it, not on editing.
But there as a clear need for your podcast to be the very best quality and edited in a professional way. At the end of the day, your audience will be used to pristine quality ‘casts and quite rightly so.
You can use Alitu to make better sounding podcasts without needing audio editing skills and experience. Simply load in your raw recordings, and the tool will help you to do the rest.
Cost: $28/month
Buzzsprout
Once you have recorded your podcast, you need to host it somewhere. And Buzzsprout is a solid option to help you to manage and share your show with your listeners.
You will also gain insights into each episode’s performance, as well as the devices that they are using and where about in the world they are located — data that can help you to tailor your show’s content (and promotion strategy) to continue to grow.
Cost: FREE and Paid Versions
Scribie
While podcasts are booming in popularity, they are not for everyone, and only creating an audio version of your content could mean that you are missing out on engagement from your audience.
And for that reason alone, it is recommended that you transcribe your podcast episodes and offer a text-alternative. But doing this yourself is time-consuming.
Use Scribie as a cost-effective way to transcribe your podcasts quickly and efficiently, and spend your time creating content, leaving transcription to the pros.
Cost: From $0.10/min
Conclusion
The Web is full of helpful, informative, and fun online tools for social media marketing. These online tools for social media marketing can help small businesses measure their social media marketing success. This article describes the best online tools for social media marketing for a small business.