Rather than writing a post with the most common digital marketing tools, we decided to create a collection of 36 interesting open source marketing software and market analysis software. All the tools were categorized and presented according to their main function (marketing automation, CRM, social media, SEO / SEM, data extraction and insights).
Of course, there is no such thing as “the best digital marketing open source tool”. Every business is different and needs specific needs for a successful marketing campaign. A tool that works great for one business might not work well for another. The list below is a good starting point for your next digital marketing or market research project.
Agnitas
Agnitas, a German company formerly known as OpenEMM, is the open-source version of the AGNITAS E-Marketing Manager. This solution is a good choice for businesses looking to address email marketing and automation needs, but for whom a reduced range of functions is sufficient. OpenEMM is GDPR compliant and is available for free. The newest version offers template-based email creation, automatic bounce management, graphical real-time statistics, self-defined and behavior-based target groups, web forms for user self-service, and much more. Users can experiment with a demo account to fully explore the available features before installing.Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.
HubSpot
HubSpot is a budget-friendly solution best suited for small and medium-sized organizations. Although HubSpot’s main offerings aren’t open-source, the vendor is actively developing other open-source applications and tools. This includes Tether, a positioning engine for creating overlays, and Vex, a highly configurable and easy-to-style dialog library. Other projects include tooltips, dropdowns, and Messenger, which help customers create alerts and messages for their app. If your organization is looking to experiment with various open-source marketing automation tools, HubSpot is a unique solution.Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.
Mailtrain
Mailtrain is a self-hosted newsletter app built on top of Nodemailer, a module for Node.js applications that facilitates email sending. This is a great tool for businesses looking for open-source email management solutions. Features include list management, custom fields, list segmentation, RSS campaigns, GPG encryption, click stats, template editors, and more. Mailtrain also lets users definite automation triggers to send specific messages. Interested parties have access to the Mailtrain Wiki and Blog, and the source code is accessible via GitHub.Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.
phpList
phpList is an open-source newsletter and email marketing tool. Designed to help you grow lists of engaged subscribers, this solution lets users easily import and export subscriber data from any source. phpList’s message queue ensures no subscribers receive the same campaign twice, and features like the do-not-send list make sure you can’t accidentally send to them again if they unsubscribe. phpList offers other features such as campaign and newsletter management, list segmentation and target selection, traceable statistics, and much more. If you’re looking for an in-depth, open-source email and marketing tool, phpList is a great choice.Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide
Gist
Gist is an all-in-one solution for live chat, email marketing automation, forms, knowledge base, and more. Filter your contacts based on their behavior to create targeted segments, and send relevant emails tailored to their individual interests. Visualize every interaction you have with a customer and create different automation triggers depending on their actions. Features like Create Actions and Tags allow users to understand their audience, while Reporting Data reveals trends in buying behavior. Gist also offers several customer support features.Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.
Sendinblue
SendinBlue is a powerful marketing tool designed for universal use. Users can create clean and professional newsletters, custom forms and contact fields, and more. Schedule email campaigns at the perfect time and monitor open rates, click-through rates, and deliverability. SendinBlue offers four different paid options in addition to its free version. In addition to those plans, SendinBlue also offers packages for mobile messages and individual IPs.Learn more and compare products with Solutions Review’s Free Marketing Automation Buyer’s Guide.
SendPulse
Sendpulse is a versatile marketing platform that is easily customizable. Sendpulse features a visually intuitive drag-and-drop email editor that doesn’t require technical or HTML knowledge. Users also have access to automation workflows, subscriber rating, email personalization, subscription forms, and more. This vendor features a sliding price scale based on the number of subscribers that your organization wants.
Mautic
Mautic is versatile open source marketing automation software which helps businesses to understand, streamline, and expand their business in an effective manner. This powerful marketing tool includes social media marketing feature allowing organizations to reach their target audience and interact with them seamlessly.
Mautic allows you to create attractive landing pages, personalized emails, and interactive workflows for wonderful customer experiences. It has the capability of tracking your marketing activities helping to measure results and taking informed decisions for the future.
Dashboard
As soon as you login to Mautic, you will be able to view vital information relating to customers and sales. You can also customize the Dashboard based on your business logic by arranging the graphs as per your unique needs.
Mautic Features
Using Mautic, you can automate the process of capturing and nurturing leads generated from inquiry forms, landing pages, and submission of a call to action. The automated system then handles that valuable information and sends out emails, text messages, and web notifications to the visitors for increasing conversions. Additionally, Mautic can monitor social media efforts and integrated with business CRM and other API tools.
Keeping Track of your Customers
Mautic can create the customers’ profile, helping you to keep track of your new leads and prospects efficiently.
Streamlined Campaign & Email Workflow
Whether it is about creating an email or social media campaign, Mautic helps in creating a systematic workflow which can be modified at any level of completion.
Social Media Integration
Mautic’s API functionality enables it to integrate business social media accounts helping to build better relationships with prospects and customers.
Landing Pages Creation
Even if you do not possess the technical know-how, you can create landing pages with simple drag and drop and improve conversions.
Bottom line
Mautic being free open source marketing automation software works as a CRM helping to enhance relationships with the customers and at the same time provides feedback enabling improvement in marketing efforts consistently.]
If you have already used Mautic, please feel free to share your reviews here.
MailChimp
Email marketing plays a major role when it comes to promoting a business or brand. For every $1 spent, Email marketing generates $44 ROI. Email marketing has been successful in generating the highest ROI for marketers compared to other promotional channels.
But, email marketing today is different than what it was a decade before. Technology has transformed the way customers interact with businesses these days. The customers’ expectations have increased because of the innovative products and services being introduced and competition getting fierce day by day.
In this scenario, MailChimp has played an incredible role by facilitating businesses with customized automated email marketing options. It has helped organizations to create, execute, and analyze email campaigns. You can also manage your email subscribers, track emails, and measure results in terms of email open rate and click-through rate.
Moreover, creating appealing email templates is no more time-consuming job now. MailChimp has readymade email templates which you can use to create professionally designed personalized emails for your customers.
MailChimp Features
The free version of MailChimp allows 12,000 emails/month for a maximum of 2000 subscribers. Here are some of the best features which Mailchimp offers –
Create Campaigns
MailChimp consisting of wide range of readymade design templates which simplifies the job of creating emails, landing pages, Google remarketing ads, Facebook & Instagram ads, Postcards, and Signup forms. Reach your audience with confidence by creating marketing campaigns that really sell.
Integrate Applications and Web Services
Integrate Mailchimp with other applications and web services to get things done in a unique manner. For example, integrating your MailChimp account with your Shopify store can help you in grabbing the information of the visitors on your store and sending personalized emails to them resulting in better conversions.
Set Up Automation
MailChimp can schedule your emails and newsletters so that your audience gets the message at the right time and you can focus on your core business. Whether it is about sending a birthday message or a product recommendation, you can schedule that using Mailchimp and automate the entire process.
Audience Optimization
MailChimp helps you in segmenting your audience based on their journey, geographical location, and other preferences. Understanding your audience well itself makes your marketing campaign successful.
Reports and Analysis
After launching a landing page or an email marketing campaign, if you are not aware of its success or failure, all your efforts can go in vain. MailChimp helps you in identifying the results of your marketing campaigns and planning future strategies.
Bottom Line
MailChimp is free and is easy to use. These two qualities make it preferable for marketers to engage their audience and ultimately grow their business.
If you have already used MailChimp, please feel free to share your reviews here.
OpenEMM
OpenEMM is a free open source web-based enterprise application for email and marketing automation. Starting from creating & sending emails to evaluating results; this software offers comprehensive functionality and features to launch successful email marketing campaigns.
This automated email marketing tool also helps in scheduling emails for any future date or event, so that you can focus on other business-oriented tasks. You can even organize and manage your leads using its easy to user interface available in various languages like English, German, French, Italian, Spanish, Chinese, Portuguese, etc.
OpenEMM having content management extension can also manage HTML mail templates, content modules, and module types.
Furthermore, the versatile features of OpenEMM include –
- Attractive User Interface
- Automatic bounce management
- Mail opening and link tracking
- Real-time statistics in the form of graphics
- Content management system
- Audience segmentation based on behavior
- In-built plug-ins helping in customizing campaigns
Bottom Line
OpenEMM is well-documented software which can make your task of sending personalized promotional emails without any limits pertaining to subscribers, mailing lists and the number of emails.
If you have already used OpenEMM, please feel free to share your reviews here.
SalesAutopilot
SalesAutopilot is well-known software for automating sales and business processes without any coding involved. It can capture inquiries, leads, and orders from the website automatically. Having its landing page editor, SalesAutopilot can help organizations in designing appealing landing pages which can encourage high conversions.
SalesAutopilot allows people to fill up the forms on the website using their Facebook login details. It can also help companies in accepting payments on their website through credit/debit cards, which means you can set up a quick payment system without coding knowledge.
It can integrate with the billing software you are using, which makes it easier for you to maintain accounts. It takes away all the stress involved in sending the invoices manually to the customers. Its integration with the billing software helps in automating the task of sending invoices instantly.
SalesAutopilot has in-built sales-CRM and so can segment customers based on their geographical location and buying behavior. Sending personalized texts to the customers becomes easy due to this segmentation capability of this software.
SalesAutopilot Features
- Get started with email marketing instantly with this software. (Free trial consists of 400 emails per month).
- Includes Marketing Robot Pilot where you can have the facility to tell the platform what should be done based on the behavior of the subscribers.
- It facilitates communication across multiple channels like direct messages, SMS, phone calls, etc. Communication on these channels can be segmented and scheduled for an excellent marketing process.
- Integration with eCommerce store helps in automating upselling, reselling, shipping, delivery, payment processing, and invoicing.
- SalesAutopilot’s CRM system is highly flexible helping the sales team in approaching the untouched leads in a unique manner and improving sales within the business.
- SalesAutopilot has built-in affiliate marketing system enabling you to increase your target audience and gain high conversions.
- All the relevant sales and marketing information about your company is available with your customer support team helping them to take care of the customers efficiently without wasting time in shuffling for customers’ information everywhere.
Bottom Line
Using SalesAutopilot, the marketers can streamline almost everything starting from sales & marketing to communication. Having easy integrations and facility of exporting databases, you get jaw-dropping results in terms of sales and productivity.
If you have already used SalesAutopilot, please feel free to share your reviews here.
Drip
Drip is an eCommerce marketing software which helps in connecting, engaging, and approaching customers in a personalized manner. It has different plans with advanced features, but you can start with its free trial which is for 14 days and start a successful marketing campaign for your online store.
Drip allows multiple integrations and is flexible enough to fit in any marketing strategy suitable for your business. It never lets you forget the important information about your customers and thus helps you in providing the experience your customers really deserve.
Engage your customers with your brand by sending them abandoned cart emails automatically using Drip, so that you can focus on improvising your products and services. Make the entire process of selling seamless, delight your customers and improve conversions – the fundamental goal of launching an online store.
(drip.com)
Drip Features
- Drip helps you in building attractive email templates and launching successful email marketing templates. It also automates workflows and processes, so that you don’t miss sending important information to your customers.
- Multi-channel marketing is something which Drip specializes in. Customized Facebook ads, personalized landing pages, text messages, and more can be created for marketing your store by Drip.
- Drip enables you to track the complete journey of your customers and access comprehensive insights of their behavior which can help you in taking actions working towards enhancing the experience and ultimately improving sales.
- Send personalized recommendations to your customers based on their browsing and purchasing history. With better content customization and visitors’ segmentation, Drip helps you in delighting customers and selling more online.
- Having an exclusive library of integrations, Drip helps you in executing out-of-the-box marketing strategies and get ahead of your competitors.
- No more guesswork resulting in trial-and-error. Take informed decisions with the help of meaningful and realistic data captured using Drip.
Bottom Line
Drip is world’s first ECRM which can help you in sending personalized emails to your customers, enhance their shopping experience, track their behavior, and launch successful ad campaigns to improve sales of your online store.
If you have already used Drip, please feel free to share your reviews here.
InTouchCRM
InTouchCRM is an award-winning sales and marketing software which helps businesses to convert their prospects into customers and then customers to referrers. It is available with a 14 day trial period so that you can try out the system without losing anything.
With the help of InTouchCRM, you can manage and segment your leads, and approach them with a personalized email, text helping you to close deals and increase sales.
InTouchCRM Features
- Streamline the entire sales process by managing leads, identify prospects which are close to conversion based on behavior and journey.
- Launch successful email marketing campaigns seamlessly by designing attractive emails using InTouchCRM. Communicate regularly with your existing and prospective customers and let them know about your new product offerings.
- InTouch’s integrated web forms allow you to capture more leads from your website and social media pages.
- It has an inbuilt text message marketing software which allows you to send text messages to your prospects and customers instantly.
- Automated marketing campaigns allow you to approach cold leads, while your sales team is busy targeting the hot leads.
- InTouch allows you to setup surveys which can help you in identifying the areas of improvement and requirements of your target audience.
- Set up important tasks and reminders using InTouchCRM’s inbuilt calendar, so that you don’t miss out any meeting or follow-up call to your customers.
- Get access to detailed reporting pertaining to the areas which matter the most for the decision-making in your business.
Bottom Line
InTouchCRM is intelligent marketing automation software which helps small businesses to streamline their entire sales process and claims to increase conversions by a minimum of 30%.
If you have already used InTouchCRM, please feel free to share your reviews here.
Above-mentioned free and open source marketing software can suit the best to businesses with low investment budget. But, if budget is not a constraint for you and if you require advanced features in your marketing automation software, you can consider exploring SharpSpring, one of the most powerful and affordable marketing automation software meant for small to mid-size companies.
SharpSpring
SharpSpring specializes in driving more leads, converting them into customers, and optimize your marketing efforts. It tracks customers and provides reports on the marketing sources they have visited and for how long. Using this software, you can define highly-specific automation rules, enabling you to send the dynamic content or target-based emails to your leads and convert them into customers, ultimately resulting in more sales and growth of the company.
Key Features
- Helps in sending emails based on the behavior of the leads and customers
- Enables you to build, customize, and reorder fields using drag-and-drop-editor and improve conversions
- Provides easy access to hottest leads which you can convert into sales by engaging them during their unique buying journeys
- Allows you to identify 2x more visitors to your website, use tracking based on the behavior of the visitors, and act at the right time to convert better
- It can integrate with 3rd party CRM of your choice
- Helps you in building powerful landing pages for better conversions
- Enables you to launch a blog for better online presence
- Provides relevant analytical data helping you make informed decisions instead of guesswork
- It can fully integrate with different social media platforms helping you to have meaningful conversations with your potential clients
SharpSpring is undoubtedly versatile software with a plethora of features helping you to launch a perfect marketing strategy taking your business to new heights. All you have to do is schedule a live demo, and explore its features to determine whether it will suit your business requirements or not.
If you have already used SharpSpring, please feel free to share your reviews here.
Conclusion
If you didn’t know already, there is a budding open source community (and I’m sure you’ve heard the buzz!). It’s no secret that now is an incredible time to be part of the open source marketing and business community. We all understand how liberating it can be to not be bound by a restricting software license.