Web analytics tools are used by market analysts in Google, by web developers in freelance web design in India, and by marketers in UK & USA. Data mining can be difficult to begin with, however when it comes to your website, the information these analytics tools provide is crucial. If you want reliable web data analysis you will need to consider some of the best web analytic tool google which will give you up-to-date information on your website.
There are many free web analytics tools available on the web. Some are good some are great. Choosing the best free web analytics tools can be a hard task. Lucky for you, I have compiled a list of data analytics tools that you will surely love.
Google Analytics
As we mentioned in our post comparing Google Analytics and Quantcast, Google Analytics is one of the top players in the analytics tools space.
It’s free to install and can be used on virtually any content management system (WordPress, Squarespace, Shopify, etc.).
It also has a wide range of features and customizations that you can tailor to your needs:
- Ecommerce tracking: See where your best customers are coming from.
- Custom tagging: With Google’s tagging feature, you can track and improve hundreds of metrics.
- Google AdWords integration: Its painless integration with Google AdWords allows you to stay on track with all your ad campaigns.
- SEO reports: Google Analytics will send you free SEO reports so you know exactly which of your keywords are ranking.
Price options: Google Analytics is free for most users, but there’s a premium option for large businesses.
CLICKY
Clicky is easily one of the most popular web analytics tools available. If you search for alternatives to Google Analytics, chances are, every single page you open will include it on their list. There’s a very good reason for this: Clicky is one of the strongest tools on the market for web analytics, and unlike many of its competitors it offers real-time updates. The main dashboard might be a little overwhelming for beginners, but you’ll soon learn to love the variety of available statistics. This includes a link report, which tells you exactly which external sites and pages are actively directing users to your own. We’ve mentioned the importance of backlinks many times, and this tool helps you see exactly why.
Just like BBClone, Clicky also provides search data comprising of all the incoming search query keywords being used to direct users to your site from the SERP. Where Clicky overtakes BBClone in a big way is that the tool also comes with the Sheer SEO tool. Sheer SEO helps you to see how well your keywords are ranking, which is valuable information to have and understand.
Another interesting feature is Twitter Search Tracking, which lets you monitor Twitter tags, keywords, and retweets on the social media platform. ClickyTouch, the iPhone app, also allows you to stay up to date with all your analytics while on the go. Clicky is inherently free of charge and is available as a WordPress plugin too. If you need to use it on multiple sites, or your site generates more than 3000 views a day, you’ll start having to pay a minor fee though.
ADOBE ANALYTICS
Adobe is a leading name when it comes to software: Photoshop, Illustrator, the most popular PDF reader, and many other programs bear the company name. Adobe Analytics lives up to the stellar reputation held by Adobe. One of the many difficulties encountered with other web analytics tools is managing your custom tags. This process often requires altering the existing analytics code to allow registered users to be tagged as well. But with Adobe Analytics, you won’t need to involve an IT team (or hire an expert) to set up a dynamic tag management system.
Adobe Analytics also offers real-time analytics, which is incredibly important if you need to make a pitch to potential investors and advertisers “on the spot.” You’ll also be able to track user activity on social media, third-party data integration, for your videos, and for mobile users. These are often not covered sufficiently by Google Analytics (mobile user analytics in particular, as mentioned in the previous section). The use of mobile browsers is at an unprecedented high, and optimizing your site (and your SEO strategy) for these users has never been more important than now.
Adobe Analytics’ advanced segmentation makes understanding your aggregated data much easier. This feature allows you to spend more time on implementing new and improved strategies rather than trying to figure out what those strategies should be. While it’s a tool everyone will want to use, Adobe Analytics is certainly an enterprise solution. You’ll need to contact their support team for a quote, but you can expect it to be in the $5,000 per month range.
COREMETRICS
Often used by ecommerce websites, in particular, CoreMetrics was acquired by IBM in June 2010. It now also goes by the name of IBM Digital Analytics but is not to be confused with IBM Unica NetInsight—which we’ll get into later on as well.
This tool boasts an easy-to-use interface and offers detailed data statistics that are also highly customizable. No matter what your business type and model, IBM have taken the original CoreMetrics module and ensured that there’s a little something for everyone. With the increased personalization, users can better convert the analytics reports into actionable marketing plans. In this way, the company promises to extend your customer lifecycle by helping you find ways to retain existing users as well as attract new ones. Furthermore, they boast that this also gives you a higher return for the money you spend on marketing.
It’s for this very reason that the web analytics tool is so popular with online sites. You can see this more clearly when you realize that, unlike most of its peers, CoreMetrics also gives you a comprehensive report on the abandoned cart value—how much a client was going to spend, but didn’t. If nothing else, its popularity also proves just how invaluable CoreMetrics can be to an e-commerce business. With a price range starting at around $5,000, it’s not a viable option for small start-up companies. If you plan to use a premium web analytics tool alongside a free one, this tool remains a fantastic choice.
Visual Website Optimizer (VWO)
Visual Website Optimizer (VWO) gives you the tools to perform experiments by A/B testing different graphical and textual on-page elements.
It also gives you the ability to record visitor sessions for playback analysis. For example, one company used the live user recording feature of VWO to discover a critical shipping error that appeared randomly throughout the day. As a result, the bounce rate on that page decreased by almost 45 percent.
VWO offers a free trial of its web analytics tool and asks you to contact them for pricing.
ClickMeter
Determining the ROI of various marketing channels can be tough. ClickMeter gives you the ability to create pretty URLs and then track and analyze them by looking at over 100 different parameters.
ClickMeter integrates with Google Analytics and will allow you to redirect, track, and analyze website traffic.
It also gives you the ability to understand the true value of your marketing efforts and eliminate those traffic sources that aren’t converting.
Pricing starts at $29/month and tops out at $349/month.
Fathom
If you’re concerned about protecting the privacy of your customers or visitors, consider using Fathom as your web analytics tool.
Fathom doesn’t collect personal data of visitors, nor does it utilize cookies.
What it does do is collect the data needed to see how visitors are interacting on your website. You can also track your KPIs on its easy-to-use dashboard.
Fathom sends you a report via email every week, alerting you to the performance of your website. If you have several websites, you can track them all and receive reports on each one.
Plans start at $14 per month for up to 100,000 page visits.
Conclusion:
If you’re anything like me, analytics and data is interesting and you want to learn more about it. Along with this interest comes the drive to choose the best tools to make sense of this information. These free web analytics tools give you great insights into your site’s performance and are definitely worth checking out.