Top 13 Ways to Generate Real Estate Buyer Leads
WRITTEN BY: Kaylee Strozyk
Published October 5, 2021
Kaylee specializes in real estate, B2B, and SaaS companies. You can find her expertise in sales and real estate content on Fit Small Business.
This article is part of a larger series on Real Estate Lead Generation.
Homebuying clients are key to professional success and earning more commissions for a majority of real estate agents. Generating real estate buyer leads consistently is the single most effective way to increase your business’ profits, sets you apart from other agents, and doesn’t have to be costly. There are a variety of methods for doing so like attracting real estate leads organically, advertising on and offline, hosting events, or using paid lead generation services.
Here are more than a dozen of the most effective methods successful real estate agents use to generate leads among active homebuyers.
1. Work the Rent vs Buy Angle
An effective way to target potential buyers is by targeting renters―people who don’t currently own a home and may be waiting for the right opportunity to buy. Also, if you work in or near large cities, rentals are usually very commonplace.
It’s easy to attract renters interested in buying a home by targeting residents of apartment complexes or condos with direct mail campaigns. Your campaign should address common pain points of renters, such as the lack of privacy, lack of outdoor space, parking and storage issues, or inability to customize or renovate their dwelling.
You can also use a rent vs buy calculator to show renters the financial benefits of owning vs renting. It can be sent in an email campaign to targeted leads, past rental clients, or posted on your social media. Try this rent vs buy calculator from Realtor.com.
Pro tip: If you don’t have a rent vs buy calculator, use this simple equation to help your clients determine whether they should rent or buy:
Value of home multiplied by 5% then divide that answer by 12 = breakeven point
Example: $300,000 ✖ 0.05% = $15,000 ➗ 12 = $1,250 is your breakeven point
If your client’s monthly rent is less than the breakeven point, it makes sense for them to continue renting. If their monthly rent is more than the breakeven point, it makes sense to buy. However, this is only an estimate and doesn’t take into account all aspects of the buying process (such as down payment and closing costs), which might make renting a better option in some markets. It does, however, provide clients with a quick conversation starter.
Use PostcardMania to gain access to professional real estate direct mail campaign templates that are proven to generate buyer leads. You can customize your postcards with your contact information, picture, and even personalize it by adding the recipient’s name automatically using the list uploaded from your spreadsheet or database.
Direct mail example from PostcardMania
2. Targeted Ads
Using targeted online real estate ads, you can multiply your reach while also zoning in on your specific target audience. Your ad’s keywords should be phrases homebuyers are likely to be searching for like “how to buy a home” or “first-time buyer tips” and show ads answering the questions they’re searching for.
You can also choose to target geographically, also known as geotargeting, so you can focus on your area of specialty and attract an audience that wants to buy or sell in that particular area. For instance, Google ads will allow you to target a specific country, multiple locations, or a specific radius for your campaigns to reach your optimal audience.
Two of the most common channels for online real estate advertising today are:
- Real estate Facebook ads: Includes in-feed ads, Messenger ads, and Instagram ads
- Google ads for real estate: Your ads are displayed alongside organic search results for specific, highly targeted keywords, and/or displayed on a multitude of sites through retargeting
Although Facebook and Google are the most widely used methods for online real estate advertising, you can also generate leads among highly qualified buyers in other ways―both on and offline. For instance, you can advertise your services on billboards and other signs in your area, engage actively on Nextdoor and local Facebook groups, or post ads on Craigslist to generate real estate buyer leads.
3. Become a Zillow Premier Agent
Becoming a Zillow Premier Agent (ZPA) enables you to advertise on the largest real estate listing platform and the one most highly viewed by interested and active homebuyers. As a ZPA, you’re the sole agent displayed on your listings and buyers will contact you directly for more information. Your profile will also be displayed on non-Premier Agent listings in your area, providing additional visibility to prospective buyers.
Check out our full guide to being a ZPA or visit its website for more information.
4. Stay Top of Mind In Your Sphere of Influence
When it comes to generating real estate buyer leads, nothing will be as effective as referrals from your sphere of influence (SOI). Your SOI is made up of all the people who already know you, including friends, loved ones, and both personal and professional acquaintances. People who already know you and trust your expertise in the local housing market are highly likely to send you real estate referrals, even if you’ve never helped them personally with a real estate transaction.
Make sure you stay top of mind by consistently reaching out to members within your sphere. Don’t make a direct sales pitch every time you reach out. Instead, keep relationships genuine, make referrals yourself, and occasionally remind people in your SOI that you would love to be of service should they have any referrals.
Pro tip: Create your own incentive program for people who send you real estate referrals. After receiving a referral, send them a handwritten note and gift card, bottle of wine, or some other small token of appreciation to encourage them to continue sending clients your way.
Using real estate customer relationship management (CRM) software can be the key factor for staying on top of follow-ups, connecting with your sphere of influence, and keeping notes about your conversations. Pipedrive is an ideal real estate CRM for agents, teams, or brokers who want an affordable solution with a wide range of features.
5. Create an IDX Website
An internet data exchange (IDX) website allows users to search for properties on your website instead of using a larger platform where there’s a high likelihood that they’ll be contacted by another agent. Having an IDX website is a great way to attract real estate buyer leads, and it can be simple to create with the right real estate website builder.
Alternatively, you can use an all-in-one tool like Real Geeks to build an IDX website, generate real estate leads, track contacts, and send drip email marketing campaigns. Real Geeks also enables you to build landing pages, create Facebook ads, and write blogs to drive organic traffic to your website.
Sample IDX Website from Real Geeks
Read more details about how to generate leads with Real Geeks in our guide.
6. Capture Leads With a Landing Page
You can create a landing page to generate real estate buyer leads even if you don’t have a website or add landing pages to your existing website. Landing pages can be used in conjunction with ads or for attracting real estate leads through organic search, email newsletters, or social media marketing. You can even create multiple landing pages to target different types of buyers, like renters, leads who are new to the area, home sellers, or first-time homebuyers.
Whether you start with a landing page or want to create a full website, iNCOM is a great choice. Simply fill out a form answering questions about what you want on your landing page and their team of professional marketers will create it for you. This way, you can customize your real estate landing page and maximize conversions without spending extra time, effort, or money.
7. Farm a Specific Neighborhood
Many new agents try to find real estate buyer leads anywhere and everywhere. However, one of the best ways to be successful in real estate is by choosing a specific area, such as a city, county, or even a neighborhood, and becoming the go-to expert there.
This is the practice of real estate farming and it means that all of your lead generation and prospecting efforts are focused on one specific region. Farming helps you make the most of your valuable time and money. It also keeps you laser-focused on building trust and authority in one region, enabling you to offer an unrivaled level of expertise to buyers in your farm area.
If you’re ready to focus on a farm area, try MarketLeader. It’s one of the few lead sources that provides a guaranteed number of exclusive leads, which increases your chances of gaining new clients automatically. MarketLeader can help you become the real estate authority in your chosen ZIP code.
8. Throw an Event
Are you not sure how or where to connect with potential and buyers in your area? Create opportunities by throwing an event to generate real estate buyer leads. There are many creative events that would attract members of your target audience, such as:
- First-time homebuyer and seller seminars
- Neighborhood meet-and-greet or block parties
- Themed events with homebuying resources, such as Snacks & Facts or Building Bouquets for Your New Home
You can even host creative and fun events online using Zoom, Facebook Live, Instagram Live, or through pop-up Facebook groups. When planning an event to attract homebuyers, make sure it reflects your unique brand accurately, gives you a chance to showcase your expertise, and that it’s an event worth attending.
Experiences like these give potential buyers a chance to meet you in person without pressure or obligation and show them your expertise in the field. Giving buyers and sellers a chance to get to know you in person is an ideal way to get real estate clients.
Invitation template via Canva
9. Host an Open House
Open houses have been an effective way to generate real estate buyer leads for decades. When you host an open house, you usually meet a stream of potential buyers. Even if you don’t have a listing of your own to host, offer to host open houses for other agents’ listings or to assist.
Did you know? Potential sellers may attend open houses to get a feel for the market and home selling process, so keep your eyes open for seller leads as well.
Make sure to gather each attendee’s contact information and have a script ready that creates a natural conversation but helps you stay on topic. Read many more open house ideas to make the most of your event.
Open house invitation via Canva
10. Become Active on Social Media
Social media enables you to build one-on-one connections with prospects and establish yourself as the local real estate expert. Using social media to generate real estate buyer leads isn’t rocket science, but you still need to know and employ effective real estate social media marketing tactics to be successful.
Although some agents are overwhelmed by the thought of using social media, it provides an undeniable opportunity to reach active homebuyers without spending money on advertising or direct mail campaigns. This is likely why 47% of real estate agents said that leads they obtained using social media were more qualified than leads from other sources.
If you don’t want to invest the time needed to learn how to use social media but see its marketing value, you can hire a social media marketing company or work with a freelancer. For instance, Fiverr.com gives you access to thousands of experienced social media freelancers. Their services are typically more affordable than those of traditional marketing agencies, and you can interview as many as you need to find the right fit.
11. Invest in Lead Generation Software
Although there are several ways to generate buyer leads consistently, you may want to scale your business and work with a larger volume of clients. One way to do this is to buy leads through real estate lead generation software. Lead buying services do the heavy lifting for you. Using large pools of data and automation, they deliver contact lists made up of buyers who are actively searching for properties or an agent in your area.
Real estate lead generation companies all work differently to provide you with different types of leads and unique tools to convert them. Our top recommended source for paid leads is BoldLeads, which offers exclusive buyer leads starting at $299 per month. BoldLeads uses targeted Facebook advertising to bring you qualified leads, and exclusivity means you won’t be competing with other agents.
To learn more about BoldLeads and other services that might benefit you, see our article on where to buy real estate leads.
12. Send Gifts to Past Clients to Get Referrals
Don’t forget to maintain your relationships with previous clients. One of the most effective ways to do this is by establishing a gift-giving system with gifts for holidays, closing date anniversaries, or occasional real estate client pop-by gifts. The goal is to remind them of your services in case they’re planning to buy or sell again in the future, show that you appreciated their business, and encourage new referrals.
To simplify the time and effort gift-giving requires, try using a client gift service like EvaBot. Evabot uses artificial intelligence (AI) to tailor gifts to your client’s tastes. You can even go a step further with personalization since EvaBot can include a handwritten note inside a gift box branded with your logo.
Pro tip: Regardless of whether you end up working with a referral, always send past clients a small gift when they send you a referral to increase the likelihood that they’ll keep sending new referrals your way.
13. Write a Blog
To be viewed as a real estate expert, you need to find ways to show what you know. You can do that fairly easily by creating a WordPress blog―or adding a blog to your website―and updating it constantly with new articles. You can write about events, create videos, discuss real estate experiences you’ve had, share client testimonials, and provide expert advice and tips for homebuyers.
Pro tip: Contact the real estate news editor at your local newspaper or city’s magazine and offer to write an article directed toward homebuyers to get in front of a larger audience.
After publishing articles, you can then share them on social media and in email newsletters. Make sure you use keywords―words, phrases, and questions your target audience is likely to be searching for online―so that your articles can be found through search engines. When buyers and sellers see consistent activity and legitimate value in your expertise, they’re much more likely to trust you and reach out to you.
14. Live chat
Live chat software is another useful best idea for lead generation for real estate agents you can use. With live chat, it is easy to turn a curious prospect into a lead. It is an excellent tool to place on your website so that as visitors come, you can use the live chat software to answer their questions. Most often than not, visitors may not know how to access specific information on your website without a guide. Having live chat software makes it easy for them to contact you. If you can chat with them directly, you can easily convert them to leads.
When choosing live chat software for your business, ensure it is mobile. This allows you to chat with prospects on the go.
Some best live chat for real estate agents is Intercom, drift, livehelpnow, and liveperson.
Below is an example of a real estate website with live chat software.
According to Thechatshop, the average ROI for managed property and real estate is 1013% and even 23% of chat interactions converted into qualified leads.
15. Pitch your listing to news outlets
Looking for more real estate lead generation ideas? Pitch your listing to news outlets. This is one of the best lead generation strategies for getting high-quality leads quickly. All you need is to look for reputable news outlets such as New York Times or other outlets and pitch your property listings to them. This will give you amazing publicity that will bring in leads to your business on a daily basis. Apart from the New York Times, you can also pitch your listing to journalists on websites like HARO.
A good example of a real estate agent that is using this strategy is a Florida realty company iSella.com.
The company pitched their listing to the New York Times and it was published. They received at least five calls a day since it was published. This makes it really fast to sell properties and also gain new clients.
16. Open houses
Running an open house is one of the best strategies of lead generation for real estate agents. Even if you didn’t sell the property, all you need is a list of potential buyers you can contact thereafter. The first thing you need to do to have a successful open house that generates enormous leads is to design door hangers, flyers, and postcards for publicity in your neighborhood. Create social media posts to highlight the listing. When the day comes, position signposts on the streets to direct people to the event. Run a Facebook live stream to show your fans what’s going on at the event. This way they can both watch it live, and it also gives you a recorded video of the event. You can thereafter post the video on your page and boost it to generate more leads. Also, promote the video on Instagram story. Capture visitors’ names and contact details. Then follow up with them after the event.
You can also host virtual open houses, especially in the times we are in (COVID-19 pandemic). For this, you can use Zoom or Facebook live.
17. Cold calling
Cold calling is contacting people who are not familiar with your real estate business but can actually convert to leads. This works in real estate because cold calls are answered 28% of the time. Of the people that real estate agents speak to, 1.7% of them turn into appointments or referrals. Cold calling is great because it helps you to reach a larger audience base and it is also cost-effective. With it, you get instant feedback from your prospect.
To get started with cold calling, you need a list of prospects to call. You can get this from:
a. Expired listings
b. Public records or on MLS
Once you have the list of prospects to call, create a script you will use when cold calling and start calling them.
18. Network more at non-real estate events
Networking can be an effective tool to get more leads in real estate. The good thing is, there are many networking places you can explore to get potential clients. This includes:
a. Local chamber of commerce:
This is one of the best places to find networking groups. They offer business promotions for members and they organize community events for them to meet up. This will not only help you network with members but also be able to expand to the networks of each member you connect with.
b. Conferences & events:
Search for events and conferences where your target audience is likely to attend and pitch your services to them. This is huge because almost everyone is looking to buy or sell a home or property. Such events include a Business Franchise Expo where you can meet attendees that may need commercial office space.
c. Volunteer groups:
If you have a passionate cause you are pursuing, this idea is great for you. You can volunteer your time to a cause you like so much and network with them and find out if anyone wants to sell or buy a house.
Other networking opportunities include online groups and charity programs.
19. Optimized landing pages
The reason many real estate agents are not converting website visitors to leads is that they are not sending them to a page that is optimized for conversion. This is where optimized landing pages come in. A study showed that the average website visitor will visit about two pages on your website and will not stay longer than a minute or two. This means you have less time to make them convert. Having multiple optimized landing pages on your website will help you to quickly capture their details and convert them to leads.
According to a HubSpot report, companies with 10 and 15 landing pages increase leads by 55%. This means that creating an exceptional landing page on your website will increase your leads. This will only work if the landing pages are optimized to capture emails and generate phone calls from the incoming traffic. There are different landing pages for real estate business such as:
a. Home valuation landing pages
b. Appointment booking landing pages
c. Community landing pages
d. Buyer guide landing pages
e. Luxury landing pages
Below is an example of a home valuation landing page.
Below are the elements that can help you create an optimized landing page for your real estate business.
a. An attractive, concise, and clear headline that shows your value proposition
b. A brief and captivating subhead
c. The benefits of your offerings
d. A single call to action
e. Strong visuals
f. Social proof.
For detailed blog posts on landing pages, read – A step-by-step guide to increase your landing page conversion rate and Anatomy of a Landing page that converts over 60% of traffic.
20. Put a sign on a building
House-front signage and banners are great ideas of lead generation for real estate agents. You can use the property you want to sell, or even your own personal house to advertise your real estate business. This is especially effective in a place where there are lots of foot traffic. This allows you to effectively position your business in front of more people.
Find an example of this real estate lead generation idea.
How to qualify your real estate leads
It is one thing to generate real estate leads, it’s another to qualify them. After generating leads, you need to qualify and score them into different categories to know which lead is ready to decide soon and know how to nurture them to convert to clients. There are four things you need to do to qualify marketing leads, they are:
a. Track and qualify the content consumption patterns of your website visitors. This will show you the actions they took to become a lead. For instance, a visitor comes to your website and downloads an e-book or requests a quote.
b. Once you track the actions that make them convert to leads on your website, you can track the conversions using the Facebook Conversions API or Google Offline Conversions if you use one of the two platforms for lead generation.
To learn more about how to qualify your real estate leads, read this post – The complete guide to Marketing Qualified Leads.
Real Estate Lead Management
Generating and qualifying your real estate leads is a great idea, but what if you have a real estate lead management system in place to help nurture your leads until they convert? That is an excellent idea. A research carried out by Forrester, and Gartner research revealed that companies that excel at lead management generate 50% more sales-ready leads at $33 lower cost per lead and they also see a 10% or greater increase in revenue in 6-9 months. This implies that lead management helps to reduce the cost of lead acquisition and increase revenue. A lead management system helps your agents to know who to call, email, or text on autopilot. Learn more about Real Estate CRM integrations here.
Two of the most effective real estate lead management systems are Folllowupbox and Fivestreets.
a. Fivestreets:
Fivestreets helps you to build a relationship with your leads and convert them to customers. With Fivestreets, you can send out emails and text messages to leads as they opt-in. One significant thing about the software is that you can integrate it with your autoresponders or CRM such as ActiveCampaign, HubSpot, MailChimp, etc through Leadsbridge.
b. Followupboss:
Followupboss is both a lead management system and a follow-up service created for real estate businesses and agents. With the software, you can import your leads from over 200 digital sources in order to nurture them and close more deals. You can integrate Followupboss with autoresponders and CRMs like HubSpot, MailChimp, and ActiveCampaign through Leadsbridge. Learn how to integrate Followupboss with your CRM here.
The real estate industry is evolving and so are the strategies for generating leads. Gone are the days when real estate agents spend most of their budgets on TV adverts, radio adverts, billboards, and newspaper adverts to generate leads. In recent times, real estate lead generation ideas are everywhere. This includes using Facebook ads, LinkedIn Ads, Google Ads, Referrals, optimized landing pages, cold callings, real estate lead generation services, blogging, and networking.
As you generate real estate leads, you also need to manage and nurture them until they convert to clients. Two of the best real estate lead management systems are the Fivestreets and Followupboss. It is time for you to generate real estate leads and manage them like a boss
14. Live chat
Live chat software is another useful best idea for lead generation for real estate agents you can use. With live chat, it is easy to turn a curious prospect into a lead. It is an excellent tool to place on your website so that as visitors come, you can use the live chat software to answer their questions. Most often than not, visitors may not know how to access specific information on your website without a guide. Having live chat software makes it easy for them to contact you. If you can chat with them directly, you can easily convert them to leads.
When choosing live chat software for your business, ensure it is mobile. This allows you to chat with prospects on the go.
Some best live chat for real estate agents is Intercom, drift, livehelpnow, and liveperson.
Below is an example of a real estate website with live chat software.
According to Thechatshop, the average ROI for managed property and real estate is 1013% and even 23% of chat interactions converted into qualified leads.
15. Pitch your listing to news outlets
Looking for more real estate lead generation ideas? Pitch your listing to news outlets. This is one of the best lead generation strategies for getting high-quality leads quickly. All you need is to look for reputable news outlets such as New York Times or other outlets and pitch your property listings to them. This will give you amazing publicity that will bring in leads to your business on a daily basis. Apart from the New York Times, you can also pitch your listing to journalists on websites like HARO.
A good example of a real estate agent that is using this strategy is a Florida realty company iSella.com.
The company pitched their listing to the New York Times and it was published. They received at least five calls a day since it was published. This makes it really fast to sell properties and also gain new clients.
16. Open houses
Running an open house is one of the best strategies of lead generation for real estate agents. Even if you didn’t sell the property, all you need is a list of potential buyers you can contact thereafter. The first thing you need to do to have a successful open house that generates enormous leads is to design door hangers, flyers, and postcards for publicity in your neighborhood. Create social media posts to highlight the listing. When the day comes, position signposts on the streets to direct people to the event. Run a Facebook live stream to show your fans what’s going on at the event. This way they can both watch it live, and it also gives you a recorded video of the event. You can thereafter post the video on your page and boost it to generate more leads. Also, promote the video on Instagram story. Capture visitors’ names and contact details. Then follow up with them after the event.
You can also host virtual open houses, especially in the times we are in (COVID-19 pandemic). For this, you can use Zoom or Facebook live.
17. Cold calling
Cold calling is contacting people who are not familiar with your real estate business but can actually convert to leads. This works in real estate because cold calls are answered 28% of the time. Of the people that real estate agents speak to, 1.7% of them turn into appointments or referrals. Cold calling is great because it helps you to reach a larger audience base and it is also cost-effective. With it, you get instant feedback from your prospect.
To get started with cold calling, you need a list of prospects to call. You can get this from:
a. Expired listings
b. Public records or on MLS
Once you have the list of prospects to call, create a script you will use when cold calling and start calling them.
18. Network more at non-real estate events
Networking can be an effective tool to get more leads in real estate. The good thing is, there are many networking places you can explore to get potential clients. This includes:
a. Local chamber of commerce:
This is one of the best places to find networking groups. They offer business promotions for members and they organize community events for them to meet up. This will not only help you network with members but also be able to expand to the networks of each member you connect with.
b. Conferences & events:
Search for events and conferences where your target audience is likely to attend and pitch your services to them. This is huge because almost everyone is looking to buy or sell a home or property. Such events include a Business Franchise Expo where you can meet attendees that may need commercial office space.
c. Volunteer groups:
If you have a passionate cause you are pursuing, this idea is great for you. You can volunteer your time to a cause you like so much and network with them and find out if anyone wants to sell or buy a house.
Other networking opportunities include online groups and charity programs.
19. Optimized landing pages
The reason many real estate agents are not converting website visitors to leads is that they are not sending them to a page that is optimized for conversion. This is where optimized landing pages come in. A study showed that the average website visitor will visit about two pages on your website and will not stay longer than a minute or two. This means you have less time to make them convert. Having multiple optimized landing pages on your website will help you to quickly capture their details and convert them to leads.
According to a HubSpot report, companies with 10 and 15 landing pages increase leads by 55%. This means that creating an exceptional landing page on your website will increase your leads. This will only work if the landing pages are optimized to capture emails and generate phone calls from the incoming traffic. There are different landing pages for real estate business such as:
a. Home valuation landing pages
b. Appointment booking landing pages
c. Community landing pages
d. Buyer guide landing pages
e. Luxury landing pages
Below is an example of a home valuation landing page.
Below are the elements that can help you create an optimized landing page for your real estate business.
a. An attractive, concise, and clear headline that shows your value proposition
b. A brief and captivating subhead
c. The benefits of your offerings
d. A single call to action
e. Strong visuals
f. Social proof.
For detailed blog posts on landing pages, read – A step-by-step guide to increase your landing page conversion rate and Anatomy of a Landing page that converts over 60% of traffic.
20. Put a sign on a building
House-front signage and banners are great ideas of lead generation for real estate agents. You can use the property you want to sell, or even your own personal house to advertise your real estate business. This is especially effective in a place where there are lots of foot traffic. This allows you to effectively position your business in front of more people.
Find an example of this real estate lead generation idea.
How to qualify your real estate leads
It is one thing to generate real estate leads, it’s another to qualify them. After generating leads, you need to qualify and score them into different categories to know which lead is ready to decide soon and know how to nurture them to convert to clients. There are four things you need to do to qualify marketing leads, they are:
a. Track and qualify the content consumption patterns of your website visitors. This will show you the actions they took to become a lead. For instance, a visitor comes to your website and downloads an e-book or requests a quote.
b. Once you track the actions that make them convert to leads on your website, you can track the conversions using the Facebook Conversions API or Google Offline Conversions if you use one of the two platforms for lead generation.
To learn more about how to qualify your real estate leads, read this post – The complete guide to Marketing Qualified Leads.
Real Estate Lead Management
Generating and qualifying your real estate leads is a great idea, but what if you have a real estate lead management system in place to help nurture your leads until they convert? That is an excellent idea. A research carried out by Forrester, and Gartner research revealed that companies that excel at lead management generate 50% more sales-ready leads at $33 lower cost per lead and they also see a 10% or greater increase in revenue in 6-9 months. This implies that lead management helps to reduce the cost of lead acquisition and increase revenue. A lead management system helps your agents to know who to call, email, or text on autopilot. Learn more about Real Estate CRM integrations here.
Two of the most effective real estate lead management systems are Folllowupbox and Fivestreets.
a. Fivestreets:
Fivestreets helps you to build a relationship with your leads and convert them to customers. With Fivestreets, you can send out emails and text messages to leads as they opt-in. One significant thing about the software is that you can integrate it with your autoresponders or CRM such as ActiveCampaign, HubSpot, MailChimp, etc through Leadsbridge.
b. Followupboss:
Followupboss is both a lead management system and a follow-up service created for real estate businesses and agents. With the software, you can import your leads from over 200 digital sources in order to nurture them and close more deals. You can integrate Followupboss with autoresponders and CRMs like HubSpot, MailChimp, and ActiveCampaign through Leadsbridge. Learn how to integrate Followupboss with your CRM here.
Conclusion
The real estate industry is evolving and so are the strategies for generating leads. Gone are the days when real estate agents spend most of their budgets on TV adverts, radio adverts, billboards, and newspaper adverts to generate leads. In recent times, real estate lead generation ideas are everywhere. This includes using Facebook ads, LinkedIn Ads, Google Ads, Referrals, optimized landing pages, cold callings, real estate lead generation services, blogging, and networking.
As you generate real estate leads, you also need to manage and nurture them until they convert to clients. Two of the best real estate lead management systems are the Fivestreets and Followupboss. It is time for you to generate real estate leads and manage them like a boss.