We have to admit that social media reports are among the most important marketing reports, in fact, for our social media managers they are very critical in measuring the extent of the job they have done in managing their social media account. However, preparing a high-quality social media report template requires someone who is good at not just data analysis but also visual design.
Included in this report article are free templates and tools for you. Fortunately, with this sample social media report template, you would easily try making your own by just editing it in any spreadsheet software that you have.
Real conversions
Your Facebook Ads Dashboard offers a ton of potential metrics you can report on.
You can find them all under the ‘Customize Columns’ option.
If you tried to run reports on all of these, you wouldn’t have any time left to run your business.
I recommend you just focus on the main reports. Don’t get sidetracked by vanity metrics.
The first one you should be reporting on is conversions.
This should be your main focus.
Conversion reports tell you how often your ads are making people complete the action you wanted them to.
Remember that conversion rate is more important than conversion number.
5 clicks and 5 conversions is incredibly more significant than 1,000 clicks and 5 conversions.
Conversions are also one of the only metrics that you can easily tie back to ROI to understand Ad performance.
Conversions on Facebook are diverse and not every metric gives the same value.
For example, the Ads Manager allows you to track tons of different conversion-style metrics:
You want to focus on conversion metrics that tell you end-goal results.
Depending on your goals, you should be tracking metrics like website leads, website purchases, and website conversions:
These all tie back to sales and ROI so you can easily tell if your social strategy is working.
Daily eCommerce Traffic Report
This report is essential for e-commerce sites.
It gives you a complete at-a-glance overview of your performance per source.
You can import this report directly.
You can also add the conversion rate metric.
When you drill down, you’ll be able to see specific campaign information.
Here’s how your report will look:
“Average Order Value” and “Per Session Value” are very powerful.
They allow you to measure how buying behavior changes depending upon the traffic source.
This way you can see how your social media traffic is performing and make sure your social efforts are being rewarded.
Cost Per Result (CPR) Report
Conversions should be your starting place, but they’re not enough on their own.
You can’t just base your efforts on how many sales your campaigns bring in.
The problem with looking at just sales is that it can easily lead to you spending too much.
What happens if you spend $1,000 to promote your product and it only brought in $800 in sales?
Even though you increased your sales, you actually just cost yourself $200.
Cost per result helps you understand how much you’re spending on each conversion.
When you log onto your Facebook Ads Manager, the report will look like this:
The lower your CPR is, the more efficient your ad campaigns are.
High CPRs tell you that you are spending too much money on acquisition, which hurts your profits.
You can monitor your CPR and prevent it from getting too steep by creating a new rule in your Facebook Ads dashboard.
Go into your Campaigns, then ‘Create Rule.’ Then select ‘Conditions’ and change your chosen action to be ‘Cost Per Result.’
Once you’ve done that, choose a value for your condition criteria.
This number should be whatever amount you’re not willing to spend more than per sale.
If your product costs $50, you wouldn’t want your cost per result (conversion) to be greater than $50.
Then decide what the action will be if your cost per result is greater than that specified number:
For example, if your cost per result goes too high, you can do any of the following:
Once you’ve selected your appropriate response, here’s what it should look like:
Cost per result is just as important as conversion metrics.
It warns you if you are spending too much to acquire conversions and can help you manage your ad spend.
Ad frequency reporting
If you have a daily Facebook Ad spend of $50 or more, this metric is definitely one you should track.
Your Ad frequency is how many times a single consumer sees your ad over the course of the campaign.
This is something you need to track since no one wants to see something too many times.
Your audience can actually get annoyed by you and react unfavorably if they feel like they see your ads too often.
According to Ekaterina Konovalova, a frequency of 10 results in the lowest possible relevance score.
This means that if a single viewer sees your same ad 10 times, they will respond negatively.
The more you show them the ad, the more annoyed they can become, resulting in a lower relevance score and higher costs.
AdEspresso found similar data on how devastating ad frequency can be:
As frequency increases, CTR decreases and cost per click increases.
According to AdEspresso’s results high frequency leads to a steep increase in CPC and a nosedive in CTR after just four views.
To get started, navigate back to your Facebook Ads Manager and create a new rule:
From the dropdown list select “Frequency” as your new condition:
Apply “4” as the greater-than value.
This will guarantee that once your frequency passes 4, your end action will automatically kick in.
For the action, I’d recommend pausing the ad set:
Frequency reporting and control is crucial for lowering ad costs, staying in the good graces of your customers, and increasing conversions.
Social Media Custom Reports
The largest social media platforms are now offering their own free analytics reports.
Facebook is currently boasting the most powerful analytics reports.
It’s not really surprising since they’re the leading platform for marketers.
I’m going to walk you through 5 social media reports you can use to monitor your social strategy on each individual platform.
I’ll use Facebook as an example but keep in mind that other platforms such as Twitter and Pinterest offer similar reports.
As the present time progress, the internet has gone wider and influential in many parts of the world. Social media has been used by many in spreading news, endorsements, entertainment, education, etc. considering it as one of the most trending innovations today.
In a business status report template, you can generate the needed outline or summary of what has been done and generated using a social media account of yours like the users visiting your site.1008+ FREE SOCIAL MEDIA Templates – Download NowMicrosoft Word (DOC), Adobe Photoshop (PSD), Google Docs, Apple (MAC) Pages, Adobe Illustrator (AI)https://d-551336113880276531.ampproject.net/2110011758000/frame.html
Social Media Report Template
- Google Docs
- MS Word
- Pages
Size: US, A4
Produce an effective document that is used to keep track of your company’s growth and improve your social media strategy. To help you with this, download the above report template. Get to create a high-quality report that presents analytics to your boss, team, or client; tracking your top metrics in a social media report that is key to growing your account. It is editable can be customized very easily. You may also customize the file’s original suggested headlines and content to suit your needs.
Social Media Marketing Report Template
- Google Docs
- MS Word
- Pages
Size: US, A4
The above template is a social marketing report, that will be of great help for you – a social media marketer, to create a comprehensive report that provides valuable insight into a social media marketing campaign. This template can be used to help justify the spending of online marketing efforts as well as keeping everyone involved in the loop. These social media marketing reports can be a great way to showcase all your hard work. Get to editing it now!
Social Media Marketing Report Template
DetailsFile Format
- Pages
- MS Word
Size: A4, US
Comments and shares did, you can have it via Microsoft word, excel or PDF file. Many people are still unfamiliar with this kind of report but it will show them what benefits they can get when they have this report template in Word as they will see if they are being recognized and if profits are being made out of it. It can determine the improvement and mishaps of your online account to make it to the top of the social media world.
Free Social Media Report Template
- Illustrator
Size: US, A4
A report will help you know what has happened in the company at any given time. The above report template is one that is made for your company, so you can download it, edit and customize it in a way that suits your needs and requirements perfectly. This allows you to craft a social media report that monitors your social media presence and activities.
Monthly Social Media Report PDF Format Template
Other Social Media Report Template
There are hundreds, if not thousands, of data points to track social media activity performance across channels. Some metrics are better than others.
As any social media manager will know, it’s extremely cumbersome to take those numbers and make them meaningful, especially to someone outside of a social media team.
In order to move away from reporting on vanity metrics and instead create context around data points that are related to performance, we suggest utilizing our 6As social media reporting framework. You can access your own 6As template now.
Social media reporting tools.
Facebook Insights
Head to your Facebook Page and click Insights in the left menu. You’ll see data for all your major metrics, presented in a visual way.
You can click through various reporting options in the left menu to see more detailed information about likes, reach, actions on your Page and more.
To export data for your social media report, click Export Data on the top right of the Insights page. You can choose which data to export and the format that works best for you (.xls or .csv).
Instagram Insights
Open your Instagram profile on a mobile device and tap on the three bars menu icon on the top right of the screen. Click Insights.
On the first screen, you’ll see overview data like accounts reached, interactions, and total followers. Tap on any of the overview data points for more details.
There is no option to export Instagram analytics data from the app, so you’ll have to manually enter it in your social media report (or use a third party social media analytics tool like Hootsuite to report on your Instagram performance).
Keep in mind that Instagram Insights are only available for professional accounts.
Twitter Analytics
Open your Twitter profile and click on the three dots icon in the menu, then click Analytics.
You’ll find key data on the main analytics screen.
To find more detailed information, click through the options in the top menu of your Twitter Analytics screen. From there, click Export Data to export the information as a .csv file so you can add it to your social media report.
LinkedIn Analytics
Open your company page and click Analytics in the top menu, then choose Visitors, Updates, or Followers.
You’ll get access to metrics like page views, impressions, engagement rate and new followers.
LinkedIn Analytics offers an interesting unique feature. If you scroll down on the Followers analytics page, you’ll see how you compare to similar companies under the Companies to track heading.
To export your data as an .xls file, click the blue Export button on the top right.
Snapchat Insights
Snapchat has built-in analytics for creator accounts and public business profiles.
If you qualify, open the Snapchat app and tap on the Insights tab. You’ll get access to data about story views, reach, average view time and more.
Source: Snapchat
There’s no option to export your data to an .xls or .csv file, so you’ll need to enter it manually in your social media report.
TikTok Analytics
To access TikTok Analytics, you’ll need a TikTok Pro account. Once you’ve made the switch, open TikTok on your desktop.
Hover your cursor over your profile photo and click View Analytics. You can access overall metrics for your account, as well as detailed info about each of the videos you’ve uploaded.
Source: TikTok
You can also access TikTok analytics on your mobile device, but you can only export them from the desktop view.
Hootsuite Analytics
Hootsuite Analytics allows you to collect data and create reports for multiple Facebook, Twitter, Instagram, and LinkedIn profiles from one dashboard.
Source: Hootsuite
You can customize the dashboard to track the metrics that you’ve identified as most important for your social media report.
When it’s time to create your report and share your data, you can customize what information to include. You’ll have access to a great selection of charts that tell your reporting story in a highly visual way, so the information is easy to consume at a glance.
You can share reports with team members directly within the Hootsuite Analytics interface. Or, you can download your complete social media report as a PDF, a PowerPoint, or a spreadsheet file that’s ready to share.
To get more details on how to make the most of the data available through all of these social reporting tools, check out our blog post dedicated to social media analytics.
Pinterest Analytics
From your Pinterest profile, click Analytics at the top of the screen.
On the overview page, you’ll find information about impressions, engagements, saves, outbound clicks and more. You can get more details by clicking on the various analytics options in the drop-down menu.
For data on your Pinterest ads, click Ads in the top menu, then choose Reporting from the drop-down list.
All Pinterest analytics pages except the overview have an Export CSV button at the top right. Click it to download a .csv file of your data to incorporate in your social media report.
Conclusion
Social Media analytics report has become the need of the hour. It is important to create a social media analytics report which can help you in making your business relevant on the online platform. The content will include details of social media performance, engagement, cost benefits analysis and others. Social media analytics report facilitates better understanding of the strategy undertaken by the company to keep their organization active on social media channels.