If you run a small business and think that SEO is not something you can afford, you will find this article helpful. This article will start with the definition of SEO and why it is important for your business and then proceed to more specific and practical advices and examples of how to rank better on Google for more relevant and profitable keywords.
In this review, I will discuss the various types of seo agencies and which ones are relevant to you.
Types of Affordable SEO Services for Small Businesses and Startups
On-Page SEO Services
On-Page SEO services include optimization of a slew of on-page factors on your website.
This includes the meta title, meta description, URL, and images.
Google and other search engines have confirmed that on-page factors are key ranking factors for its algorithms.
Please read our blog about On-Page optimization techniques to know more about the strategies used by top SEO agencies, including Stan Ventures, to optimize websites.
Major factors involved in On-Page SEO:
- Keyword Research
- URL Optimization
- Title Tag Optimization
- Optimizing Content
- Optimizing Heading Tags
- Optimizing Internal and External links.
Link Building Services
Links are one of the most important ranking factors for Google.
However, a wrong link building strategy can ruin all your SEO efforts.
This is why you should make sure that the link building practices followed by the agency that you have selected follow the guidelines set by Google.
At Stan Ventures, we deploy the real blogger outreach strategy, which is 100% White Hat way of contextual backlink building.
Some small business SEO companies might approach you to build PBN links for a cheap price.
Signing up with such low-cost SEO services for your small business can do permanent harm to your website as PBNs, Link Farms, and Blog Commenting are strategies of the past.
Google now considers these link building strategies as spammy practices.
Indulging in such Blackhat activities can lead to permanent removal of the website from Google search.
It’s recommended to check the credentials of the business SEO service provider to avoid such untoward circumstances.
Major factors involved in Off-page SEO (Link Building)
- Setting up a link building strategy
- Competitor Analysis
- Manual Blogger Outreach
- Broken Link Reclamation
- Disavow Spammy Backlinks
Technical SEO Services
Think of a scenario wherein your website has high-quality content and backlinks, pointing to a page that cannot be indexed by Google.
Such cases are not uncommon among small business websites.
By opting in for technical SEO services, you can fix the crawlability and indexability issues with your website.
Technical SEO issues can make a huge impact on whether your business website will rank on Google or get pushed into the inner pages.
The page load speed, the crawl budget, and the .htaccess file are elements that have to be optimized to ensure your rank on Google.
Check out our blog on technical SEO to know more about its importance in ranking your small business website.
Major factors involved in Technical SEO
- Page Speed Optimization
- Fixing 4xx and 3xx Errors
- Log File Analysis
- Sitemap Integration
Local SEO Services
Search engines, including Google, now focusing more on local search results to help the users get the best results for their query.
Due to this optimizing your small business website for local search is of utmost importance.
Getting enlisted in Google My Business with proper NAP and other local SEO optimization practices have to be put in place to ensure your business gets featured for the local search queries entered by the target audience.
To do all the optimization mentioned above requires a higher level of expertise.
Since you are a small business owner, investing in hiring in-house resources cannot get you the ROI.
This is why you have to filter out the best affordable SEO services for fulfilling these local SEO requirements.
Major factors involved in Technical SEO
- Local SEO Strategy for Links and On-Page Content
- Google My Business Listing
- Building Citations
- Directory Listing
Content Writing Services
Getting the best content on your website remains critical as search engines have reiterated that only content that satisfies the user intent will rank higher.
Small businesses have to get their website content written by experts who know about the local culture and the thought process of the people you are targeting.
This is why native content writers are employed here at Stan Ventures to get you the best content that speaks directly to your target audience.
We provide different options for our users to choose the level of the writer’s expertise.
This doesn’t mean that some of our writers are bad.
We have identified niche experts who have already earned credibility by publishing articles on websites like Forbes and Healthline, and naturally, they come at a premium cost.
The SEO Works
The SEO Works is an award-winning marketing and UK SEO company based in London and Leeds. Their services include bespoke eCommerce SEO and PPC services that will help your website appear higher than your competitors. With the help of an eCommerce website design and digital strategy review, they can help you to increase your visibility and gain market share on your competitors. They have worked with well-known brands like Zippo, SureSafe, Dainese, and Legend LED Lighting.
For example, they helped Dainese, a large motorcycle clothing eCommerce site to improve their traffic and sales by conducting extensive keyword research, and ethical link building. The results were five times more organic visits and a massive jump of 7,986 positions in ranking.
Infront Webworks
Boasting more than 20 years of experience, Infront Webworks is a full-service agency and trusted Google partner. In 2020, their hard work paid off and they walked away as the winner of Global Marketing Awards’ SEO Global Travel Campaign Award.
As an award-winning SEO company, they have helped countless businesses to increase their web traffic. Their SEO services include:
- SEO audits
- SEO consulting
- SEO programs
- SEO tools
- SEO training
- SEO workshops
- White label SEO
Coalition Technologies
Based in Los Angeles, Coalition Technologies is one of the leading web design and SEO agencies in the United States. Their team of creatives, marketers, developers and digital strategists have helped businesses of various sizes from many industries enjoy higher page rankings, improved traffic and, ultimately, increased return on investment.
Their eCommerce SEO services include: targeted keyword research, blog content, website structure, PR outreach, identifying problems and repeat keyword research. Unlike many other SEO agencies, they offer monthly SEO packages as well.
Comrade Web Agency
Comrade Web Agency is a full-service web design and digital marketing company. In addition to SEO, they also specialize in web development, PPC, content marketing and social media marketing to help eCommerce businesses grow their revenue.
Based in Chicago, they have helped their clients increase their ROI by about 40% after one year of SEO. For example, for Savory Spice, an eCommerce business, their comprehensive SEO strategy helped them to increase their organic SEO traffic by 55% and an increase of 40% in transactions.
SmartSites
SmartSites was founded by two brothers who share a passion for the digital world. Since their inception in 2011, they have received more than 100 five-star reviews and, in 2020, Agency Vista has voted them the Best #1 SEO Firm.
While their headquarters are in Paramus, New Jersey, they help countless clients across the globe to drive more organic traffic to their websites. For example, for AGA Truck Parts, a global supplier of heavy equipment and trucking parts, they translated the site into four languages to target mostly international clients and implemented an intricate link-building strategy to rank for specific part numbers.
They offer comprehensive SEO services that include:
- SEO analysis
- Technical SEO audit
- SEO consulting
- Blogging
- Digital PR
- SEO copywriting
- Link building
- Mobile SEO
- Website migration
Kobe Digital
If you specifically want to reach more millennials, Kobe Digital is one of the best agencies for the job. They are dedicated to staying up to speed with the latest trends so that their clients can ensure that they will keep millennials engaged. Based in Los Angeles, they are a young, up-and-coming agency that offers a wide range of digital marketing services that include SEO, social media marketing, custom campaigns, and pay-per-click advertising.
With regards to search engine optimization specifically, they have helped clients from a wide range of industries to modify their websites and search content to improve the results they get from organic searches. They will begin by auditing your site before they share recommendations for how you can boost your social presence.
Delante
Delante follows a four-step process. They begin by completing traffic analysis to create a strategy and select the best keywords. After keywords selection, they shift their attention to technical optimization before they start with quality backlink building. Lastly, they measure the impact of the SEO activities that they have implemented and summarize the activities.
While they have only been working in the market for five years, their team of 46 professionals has helped clients from more than 20 countries. From online stores to IT companies, they have worked with diverse industries. For example, for FarettiShoes.co.uk, they fixed their product names, measurement units, meta descriptions and category names.
Disruptive Advertising
Disruptive Advertising is proud of all the positive reviews people have left across many review platforms, such as Google, Facebook, G2, and Upcity. They claim to be the #1 most reviewed marketing agency across these review platforms.
They split their services into paid advertising, lead nurture and email marketing, creative services, and website optimization. SEO impacts a number of these areas – it is, of course, pivotal to website optimization and affects paid advertising and creative services, such as landing page design.
One important area that Disruptive Advertising focuses on is conversion rate optimization (CRO) for eCommerce businesses. It means you can make more money on the same amount of traffic. They declutter your website and fix your leaky funnel to increase your total revenue and conversion rates.
The agency tailors its CRO options to the amount of traffic your site receives and what you want to accomplish. Their smaller solutions focus on single steps of your funnel, one at a time. Their bigger solutions focus on multiple funnel steps simultaneously.
Thrive
Thrive is a full-service digital marketing agency. They have been providing a wide range of services to clients of all industries since 2005. Their digital marketing services include consulting and management options for a variety of online marketing tactics, including search engine optimization (SEO), pay-per-click (PPC) ads, Amazon store optimization, copywriting, conversion rate optimization (CRO), and more. They also offer expert web design and development services for both eCommerce and B2B companies.
They offer SEO solutions for businesses wanting to expand their online presence, increase leads and grow their revenue. Their SEO services include:
- Keyword research and strategy
- Link building
- Technical SEO
- Local SEO
- On-page SEO
- Off-page SEO
- Franchise SEO
- Shopify SEO
- Amazon SEO
- eCommerce SEO
- Content writing
- Conversion rate optimization (CRO)
Evestar
Evestar is a Florida-based eCommerce marketing agency. They help brands transform potential ideas into profitable realities. Before working with any eCommerce brand, they look at the foundation to determine whether the business is ready for immediate scale. Unlike many traditional marketing agencies, they first focus on the fundamental metrics of your eCommerce store. They then deploy holistic marketing strategies focused on Facebook, Instagram, Google Shopping, YouTube, Pinterest, email marketing, and viral influencer marketing campaigns.
They split their services into ad creative, Facebook ad buying, Google ad buying, YouTube ad buying, Pinterest ad buying, and email & SMS marketing. Evestar wants its content and ads to stand out on all the platforms it operates, so it consistently applies good SEO practices.
As a creative advertising agency specializing in eCommerce, they are committed to helping your brand unlock its ultimate potential. Evestar offers everything from ad campaigns to landing pages, email marketing, and more, giving you access to both a creative and digital team who understand how to create and distribute your brand’s story effectively and profitably.
Conclusion
Whether you’re the owner of a small digital marketing agency or a freelancer, chances are you regularly consult with local business owners and address their questions regarding SEO.