You’ve got a lot of sites in your niche and it’s hard to optimize your content for each one. But you know that content optimization is key when it comes to SEO. Well, guess what? No need to create seperate articles anymore. With our free tool you can optimise your content for multiple keywords in minutes!
Here are the 3 best seo content optimisation tools you need to try now!
Google Search Console
Google Search Console (GSC) is a free tool offered by Google to optimize existing content on your site. You can think of Google Search Console as a behind the scenes look into how search engines like Google understand your content.
This free SEO tool helps content creators understand how algorithms work and how to create the highest quality content possible based on what Google uses to grade the web content.
GSC can be overwhelming when you first use it, but you’ll find it one of the most important content creation tools in your SEO tool belt with a little practice. Here are a few says GSC will supercharge your content marketing strategy:
- Keyword For Each Page: See what search terms people click for each web page and blog post on your site.
- Content Popularity: Understand the popularity of target keywords based on search volumes, page clicks, and average position.
- Find Content Gaps: Identify content gaps based on organic traffic vs. search volume and keyword performance.
- Customer Search Intent: Optimize content around search intent by looking at Click Through Rate (CTR) and comparing to the average position of target keywords on individual blog posts and web pages.
Marketers need the right metrics to inform their content strategy. The only way to understand how to improve a piece of content for organic search for individual blog posts and web pages while also looking at the larger Search Engine Optimization picture.
Pros:
- Great tool for analyzing the SERP performance of your site and individual pieces of content.
- Advanced features to help you understand how page speed and structured data could be impacting your online performance.
- Understand user intent and organic traffic with impression and click data of certain queries.
Cons:
- It can be difficult to drill down to granular data across your site.
- Can’t filter multiple search query terms to identify keyword cannibalization or misspellings easily.
- It does not show a complete backlink profile, so you can’t reverse engineer how link building impacts your content performance.
Google Search Console is the first stop when optimizing existing content on your blog or website. With Google Search Console, you can identify optimization opportunities for individual pieces of content.
There are many other tools on the market to help you optimize content. Still, it would help if you used Google Search Console as the “source of truth” when evaluating existing content and using other tools to improve content around this data.
Ahrefs
Ahrefs is one of the must-have SEO tools because it provides unmatched keyword research, backlink analysis, and competitor research capabilities.
Ahrefs is an essential SEO tool because you can use it to understand your target audience and pull back the curtain to make high-quality content based on several data points.
- Site Explorer: Plugin a competitor page or blog URL to see the keywords that piece of content ranks for. Use this information to reverse engineer the differences between your content and competitor content that ranks high in SERPs for the desired keyword.
- Keyword Research: No keyword planner is as comprehensive as Ahref’s Keyword Planner tool. You can plug in a specific keyword to learn search volume, competition, and related keywords to help you build high-quality content.
- Backlink Profile: Unlike other SEO tools on the market, Ahrefs provides a complete backlink profile for your competitors’ blog posts and pages. Enter a specific URL to learn what sites link to your competitors, and then build an outreach plan to grow your own content.
You’d be hard-pressed to find another content optimization tool with the level of detail and range of use offered by Ahrefs. You can use this SEO tool to see exactly what needs to be worked on for SEO and understand the biggest impact on your search visibility.
Pros:
- Launched a free version called Ahrefs Webmaster Tools so you can audit your own site for free. AWT does not allow you to gain competitive insights, but you can use AWT to review your own content quality.
- Find featured snippet opportunities in the Organic Search section of the site. Use this information to optimize content around user intent and claim featured snippets to build organic traffic.
- Keyword research is a breeze with the Keyword Explorer tool. You can boost your SEO efforts by discovering common questions and integrating related keywords right from the advanced keyword tool.
Cons:
- There are lots of features so that the tool can be overwhelming at first. Also, the tool doesn’t do a great job of helping users understand the context of data.
- The cost can prevent smaller agencies or freelancers from buying the monthly subscription. The tool may not be worth it unless you have a handful of SEO clients and publish content throughout the month.
- Domain Ranking (DR) and Ahrefs Ranking (AR) are not the most accurate metrics to determine a site’s authority. Other tools like Moz and MajesticSEO do a lot better with high-level evaluations of a site’s authority.
Along with one of the best SEO tools on the market, Ahrefs is also an amazing writing tool because it provides you with the data you need to guide content optimization. The whole complex process to identify target keywords is made simple, and the ability to peek behind the scenes to understand why competitor content ranks are invaluable.
Clearscope
It can be easy to get swept up with SEO tools, but content optimization needs to focus on the content and consumers. Clearscope helps marketers write high-quality content for robots and readers in less time.
As the top SEO copywriting tool, Clearscope is a must-have for any content strategy. You plug in a target keyword and let Clearscope’s artificial intelligence get to work to find contextual keywords to include in your content.
- Keyword Diversity: Use a target keyword to generate a robust set of keywords and entities (related concepts) to make your content SEO-friendly.
- Writing Guide: Sometimes, you can hit writer’s block, and Clearscope provides a nudge in the right direction to guide your research and writing process.
- Machine Learning: Use machine learning and Natural Language Processors to write high-quality content that will get found in search engines and engage customers in a fraction of the time.
Optimizing content is no easy task, and you need all the help you can get to address the needs of algorithms and people. Clearscope is one of the best writing tools on the market and can be used with Ahrefs and other SEO tools as part of your content creation stack.
Pros:
- Excellent data sources and advanced artificial intelligence means you can be confident that Clearscope’s recommendations are accurate.
- Combines the analytical insight from other SEO tools with the unique writer-friendly features like keyword counting and highlighting that content marketers need.
- The Google Docs plugin is amazing because you can keep all of your documents in Google Docs while still having access to the powerful writing tools offered by Clearscope.
Cons:
- The modest pricing structure of the tool could price out smaller agencies. Each brief costs around $8, so you need to have enough high-paying clients to justify the price.
- There’s a small learning curve when running reports, but Clearscope offers great product training videos to help newcomers through this struggle.
- Limited briefs displayed and difficult to manage several projects at once. This can be overcome by using a spreadsheet or other content management tools, but it would be nice if Clearscope offered a connection with Asana or other tools to manage larger content projects.
Writing content for the web is tough because you need to hit the right keywords for search engines while also making the content sound natural for readers. This process involves a lot of brainpower, but you can write with more confidence with Clearscope, so you don’t have to wonder if you are missing a key part of the content strategy.
Conclusion
Our SEO tool helps a newbie to a seasoned pro create high impact content on a shoestring budget. This is an effective SEO tool for the modern marketer who must deal with new technologies, ever changing algorithms and growing traffic levels. The optimized content provided by our software will help you increase your visitors, time on site and total sales.