Affordable SEO services for small businesses. In this article, we will focus on the importance of SEO for small business and popular small business SEO packages . We will also look at how Search Engine Optimization has grown from a service used by only those companies with a huge budget into a service that is affordable for virtually any company.
Here are some tips for an affordable seo services for small business.
On-Page SEO Services
On-Page SEO services include optimization of a slew of on-page factors on your website.
This includes the meta title, meta description, URL, and images.
Google and other search engines have confirmed that on-page factors are key ranking factors for its algorithms.
Please read our blog about On-Page optimization techniques to know more about the strategies used by top SEO agencies, including Stan Ventures, to optimize websites.
Major factors involved in On-Page SEO:
- Keyword Research
- URL Optimization
- Title Tag Optimization
- Optimizing Content
- Optimizing Heading Tags
- Optimizing Internal and External links.
Link Building Services
Links are one of the most important ranking factors for Google.
However, a wrong link building strategy can ruin all your SEO efforts.
This is why you should make sure that the link building practices followed by the agency that you have selected follow the guidelines set by Google.
At Stan Ventures, we deploy the real blogger outreach strategy, which is 100% White Hat way of contextual backlink building.
Some small business SEO companies might approach you to build PBN links for a cheap price.
Signing up with such low-cost SEO services for your small business can do permanent harm to your website as PBNs, Link Farms, and Blog Commenting are strategies of the past.
Google now considers these link building strategies as spammy practices.
Indulging in such Blackhat activities can lead to permanent removal of the website from Google search.
It’s recommended to check the credentials of the business SEO service provider to avoid such untoward circumstances.
Major factors involved in Off-page SEO (Link Building)
- Setting up a link building strategy
- Competitor Analysis
- Manual Blogger Outreach
- Broken Link Reclamation
- Disavow Spammy Backlinks
Technical SEO Services
Think of a scenario wherein your website has high-quality content and backlinks, pointing to a page that cannot be indexed by Google.
Such cases are not uncommon among small business websites.
By opting in for technical SEO services, you can fix the crawlability and indexability issues with your website.
Technical SEO issues can make a huge impact on whether your business website will rank on Google or get pushed into the inner pages.
The page load speed, the crawl budget, and the .htaccess file are elements that have to be optimized to ensure your rank on Google.
Check out our blog on technical SEO to know more about its importance in ranking your small business website.
Technical SEO services should be an integral part of your web design. They could prevent your website from experiencing any kind of technical issues. It can address the issues of indexability with your website. Technical optimization allows your website pages to load faster.
Canonical URL
Search engines may penalize websites that feature pages having identical content to other webpages. However, a canonical tag could prevent this from happening.
It means if you have pages with similar content, you could pick one that seems more important than the canonical form. You may include a canonical tag in the other page’s section with a link directing to the canonical page.
404 Pages
Despite the effective structure of your website, it may face some issues causing your visitors to get lost on the site. Develop a plan to redirect visitors to your webpage.
Having a 404 page would help lost users to get what they want. You may include links directing to your sitemap, homepage, or site’s search bar.
Google Search Console
A website requires improvement from time to time. You must have a tool to monitor your website’s performance and whether you need to improve its accessibility and speed.
Google Search Console lets you have complete reports that show the progress of your webpages. It highlights the red flags or errors that any of your pages may have. All you have to do is register with Google Search Console to make the most of it.
Major factors involved in Technical SEO
- Page Speed Optimization
- Fixing 4xx and 3xx Errors
- Log File Analysis
- Sitemap Integration
Local SEO Services
Search engines, including Google, now focusing more on local search results to help the users get the best results for their query.
Due to this optimizing your small business website for local search is of utmost importance.
Getting enlisted in Google My Business with proper NAP and other local SEO optimization practices have to be put in place to ensure your business gets featured for the local search queries entered by the target audience.
To do all the optimization mentioned above requires a higher level of expertise.
Since you are a small business owner, investing in hiring in-house resources cannot get you the ROI.
This is why you have to filter out the best affordable SEO services for fulfilling these local SEO requirements.
Major factors involved in Technical SEO
- Local SEO Strategy for Links and On-Page Content
- Google My Business Listing
- Building Citations
- Directory Listing
Content Writing Services
Getting the best content on your website remains critical as search engines have reiterated that only content that satisfies the user intent will rank higher.
Small businesses have to get their website content written by experts who know about the local culture and the thought process of the people you are targeting.
This is why native content writers are employed here at Stan Ventures to get you the best content that speaks directly to your target audience.
We provide different options for our users to choose the level of the writer’s expertise.
This doesn’t mean that some of our writers are bad.
We have identified niche experts who have already earned credibility by publishing articles on websites like Forbes and Healthline, and naturally, they come at a premium cost.
URL Optimization
Make sure you optimize your webpage URL correctly. It allows the search engines to recognize your page; therefore, keep it concise and relevant.
Every page of the website must have a well-formatted URL. Also, the URL must contain at least one related keyword. And use complete words in the lower case.
Title Tags and Formatting
Take care of the formatting of your text on the web pages. It would be wrong to think that Google’s advanced algorithms can read unformatted text perfectly. Be sure to use relevant title tags for your website pages.
It is helpful for Google to identify the intent of the web pages and rank them better. Each page must consist of only one H1 tag, which will be the title of the post.
You may use H2-H7 title tags for creating subheadings throughout the post. If possible, include at least one keyword in all of your HTML tags. Good keyword research is essential to get the best results.
Also, use one keyword after every 150-300 words in the body text. However, make sure that the use of keywords appears as natural as possible. If the use of keywords looks forced, it might compromise the quality of your content.
The design and structure of your web pages should look appealing to visitors. The graphics of your website must keep your visitors engaged.
Images and Alt Tags
Inserting images on your web pages is beneficial for SEO. It engages readers more and may keep them on your website a little longer. The images you choose should be in JPEG or PNG format.
Also, give it a title or a name, consisting of keywords. Make sure the size of the image file is small and every image has an alt tag. An alt tag allows the browser to display the alt text if the image is not visible to the reader or while using a screen reader.
So, bear in mind these factors when optimizing images for your web pages.
Internal and External links
Including links to your website is a great way of getting ranked on google. Every web page on your website must include some external links and internal links that direct your users to external websites and your website’s other web pages.
Be sure to link your page to an authentic source, containing related content. For instance, it is better to link to a top ranked informational site instead of a casual blog.
Internal links from your top website pages are crucial for you to direct your readers to other relevant sources. You may want your users to read something else once they have completed reading your content. Internal linking also helps Google index content on your site. So, insert internal links to your website content and direct them to other pages.
Off-Page SEO
Off-page SEO involves online marketing strategies that you implement on platforms other than your website. It helps you attract potential customers to your site and develops trust with them. Below are factors involved in off-page optimization:
Link Building
An effective link-building strategy holds great significance in getting you ranked higher on google. Here is what you should do for link building:
Analyze Your Competitor Backlinks
Analyzing your competitor’s strategies will help you keep ahead of the competition. Smart keyword research will help you understand what your competitors are doing that led them to rank higher on SERP. It will greatly help you to improvise your SEO strategies.
Some tools provide you information on what backlinks your counterparts use to rank higher.
In addition, the Unnatural Link detection tool assists you in filtering out bad links and picking the best ones. Such tools can also help you to compare your position with your competitors.
Blog Commenting
Businesses have been using this method for a long while now. If done right, blog commenting works in favor of your business.
To get it right, you must search blogs and websites that have content related to your product/service. Engage with them and talk about your brand to get potential customers on your webpage.
Try to develop connections with other webpages or bloggers in the same niche. As you build a connection with them, they may end up promoting your website in the long run. So, make sure you use the method of blog commenting correctly to grow your business.
Guest Posting
Blog commenting on relevant bogs may develop your trust with a blogger. It may lead you to approach them for a guest post.
Guest posting is a technique in which you produce content for another website. The post is published in your name and includes a link that directs back to your webpage.
However, make sure you use the method in moderation to save yourself from any kind of inconvenience.
Outreach
Direct outreach could also provide you guest posts or links. But you must first build a connection with them to succeed. Be open and honest in your conversation.
You may offer them something and ask nothing in return. After receiving a reply, you may send in your request but make sure you do not sound demanding.
Social Platforms
Social media marketing may not contribute directly to ranking on a search engine, but it plays a key role in off-page optimization. You can increase the number of visits from potential consumers with a well-planned social media online marketing strategy.
Furthermore, it is significant to focus on building a community on social media that supports your brand or product/service you are offering. You may consider creating your brand pages or posts that offer some kind of value to your followers.
This will help build up a natural connection between you and customers. Your readers may lose interest if you only post links taking them to your webpages. Make efforts to develop a social media strategy that engages your audience the most.
Reviews and Ratings
Off-page SEO is a great way of gaining the trust of your potential customers. Reviews and ratings of your customers reinforce the authenticity of your business. People get a clear picture of how it would be like to do business with you.
Sometimes, product reviews and ratings would appear directly on SERPs. Also, third-party e-commerce websites, such as Amazon and your social media handles display reviews and ratings directly.
You must opt for reaching out to the users directly, asking them for reviews and ratings on their recent purchase. Consequently, it will allow more customers to trust your brand, increasing the chances of them making a purchase.
Influencers
Recently, businesses, especially small business owners, have approached social media influencers to improve their content engagement. People follow influencers to keep themselves updated with the current trends.
If you work with influencers, there is a good chance your brand will get more attention. Subsequently, you could gain potential customers with the right influencer marketing strategy.
Local SEO
Local SEO is important for small businesses to reach their local audience. Search engines like Google focus on providing the users the top local search results for their problems. Thus, you must optimize your website for local SEO to get a higher ranking.
How Customers Can Contact You
For example, Google has local search algorithms that present the consumers with webpages of local businesses nearest to their area. Your customers should be able to locate your business in real-time.
A good local SEO plan will be sure to include a page on the website that specifies your business location along with a physical address if you have any. It will give your business a better ranking in local search results and allow you to reach your target audience quicker. Make sure to include a ‘contact us’ form on your site.
Structured Location Data
Another key feature of local SEO is adding structured location data to your site, it provides Google all the required information about your company. For instance, if you are in New York and type any fast food restaurant name in Google, you will see detailed local information appear in front of you in search results.
Local search results normally include a picture of the restaurant, reviews and ratings, and other company-related data. Google gets all this information from structured data that marketing agency experts add to your site.
In case you do not have a web developer, Google offers free tools that assist you in including structured data to your website.
Additionally, finish off your Google Business profile and ‘contact us’ data to make sure your website ranks on local SERPs. The free tool allows your customers to find your company conveniently and also allows you access to analytics, displaying your local engagement metrics.
Mobile Accessibility
If someone wants to search for something on Google, they instantly take out their smartphone and start typing in Google. Make your website user-friendly enough to work well on a mobile phone.
Therefore, optimize your website for a smooth user experience on a mobile phone. You might lose a potential buyer if your website does not perform well on a smartphone.
E-Commerce SEO
E-commerce websites use different SEO strategies to improve their online visibility, especially their product pages on search engines.
Site Structure
The structure of your e-commerce website holds great significance for a better user experience. E-commerce websites generally have multiple product pages.
Make sure that your visitors can navigate through the website easily. Keep each page two or three clicks away from the homepage.
The Right Content for Your Target Audience
Keyword Research
Thorough keyword research is essential for optimizing the content on your e-commerce site. Research the relevant keywords before creating content.
The use of correct keywords will give you a better ranking on a search engine. Be sure to use at least one keyword in your title to get a better ranking on search engines.
Copywriting
A lot of people may neglect to copywrite for their website, not realizing its importance. Each product page on an e-commerce website is a landing page thus you require copywriting for each one.
It will help you in generating sales. So, make sure you create good copy for each product page.
Setting up an Editorial Calendar
Planning your content ideas ahead of time will lead to establishing an effective content marketing strategy. To gain maximum audience engagement, you must carefully plan your content ideas.
Good content marketing strategies lead to improved search engine ranking, increased traffic, and more conversions. Creating an editorial calendar will allow you to strategize your content marketing.
It saves your time and helps you increase sales for your business. Your content marketing plan should be based on your marketing goals.
Search content ideas that will engage your target audience and implement them. Make sure to monitor the long-term results and improve your strategy.
Product Listings
Most online buyers lookup for products on Google or Amazon. These are the two main sites where a potential buyer would go shopping for a product.
Your product must appear on at least one of these sites or you could lose a large chunk of potential customers. You could improve your website’s visibility using proper product SEO.
Keep in mind the following product SEO tips:
- Use clear, high-quality product images
- Write product descriptions in bulleted form
- Ensure use of relevant keywords in the product names and descriptions
Video SEO
Video SEO helps you grow your company significantly. People prefer video content over written content. Some SEO strategies that you can use to optimize your video content are as follows:
Tags and Descriptions
Video SEO practices are still in their elementary stage. However, an effective way of making your video recognized is by adding keywords to video titles and descriptions.
You could include some extra information as well in your descriptions like links to sources. Make sure you have searched relevant keywords before adding them to your descriptions.
Thumbnail Images
The thumbnail plays a key role in attracting users to click on your video. You will have your thumbnail displayed along with many others, thus make sure to make it as attractive as possible.
Use bold text and bright colors to make them appear unique. The text should be easily readable and concise, having two to three words. A long text might make users lose interest.
YouTube Channel
Customizing your YouTube channel is a good tactic to gain more traffic to your website. Create engaging content on your YouTube channel that could connect with your target audience well.
Be mindful of aligning your content strategy on YouTube with the appearance of other pages and your overall company brand. Stay consistent with the design and theme of your content for a better user experience. So, optimizing your video content on YouTube could really bring in profits for your business.
Conclusion
Affordable SEO is the tool that all small businesses need to get their brands on front page of Google search results. But not all businesses know the importance of SEO and how it can benefit their business. This is where affordableseo.tech fills in the gap by providing an array of affordable SEO services across the globe.