It is easy to get lost with many SEO tools aiming at different niches, but this one goes beyond the normal industry’s expectations. It offers you all tools for successful digital marketing, regardless of your business type or your budget.
In this post, I’m going to show you some Online Digital Marketing tools that can be used to help improve your site rankings. Every marketing agency should have a good internet marketing arsenal at their disposal. In order to do that, they need to know what tools are out there and how to use them properly.
Evernote
While many people still prefer post-its, notepads, and other old-school methods of keeping track of their daily tasks, having a solid note-taking app like Evernote might spare you constant hassle.
The best thing about Evernote is that it works on pretty much every device, including iOS, Android, Mac, and Windows and automatically syncs as long as you have a reliable internet connection.
From to-do lists and research notes, there are plenty of note-creation tools that have been proven to be useful at each stage of the writing and editing process. You can embed pictures and audio, review edits of others, and set reminders to receive in-app notifications.
Evernote Note-Taking Tool
SimilarWeb
Analyzing more than 3 million mobile apps and 80 million websites, SimilarWeb’s mission is to empower users with the insights needed to “win your market” as they put it.
Essentially, SimilarWeb is a website analysis tool where you can get insights into information like your competitor’s top-performing pages, keywords they’re ranking for in Google, and how much traffic they’re receiving every month.
Equipped with this data, the goal is to start optimizing your content and benchmarking your SEO performance to outperform others in your industry.
The company’s top customers include tech powerhouses like Google, Microsoft, Omnicom, and Alibaba.com.
SimilarWeb Competitor Analysis Tool
Piktochart
Infographics remain a popular way to visualize data and to use as part of your link building strategy (assuming, of course, that the data that you are visualizing tells a great story), but without access to a graphic designer, it is not always easy to design a visually appealing graphic.
And that’s where Piktochart comes in.
The tool is perfect for people with no design skills to create beautiful infographics that look professional and help elevate your business’s content.
Cost: FREE and Paid Versions
Nimbus Screenshot and Screen Video Recording Chrome Extension
Screenshots and screen recordings are the perfect way to help your audience understand what you are trying to show them in “how-to guides” and the like.
But capturing these, especially if you don’t want to have to edit them before using in your content, isn’t always the easiest thing to do.
We love the Nimbus Chrome extension to capture both screenshots and recordings without hassle, and we are pretty sure you will grow to love it, too!
Cost: FREE
Google Docs
Many content marketing teams today use Google Docs, as this is the most widely available (and free) content sharing tool of it’s kind.
This cloud-based document editing platform allows multiple users to seamlessly work in a single document.
Google Docs has all the features you’ll ever need from a word processor. You can customize your fonts, create bulleted lists, insert tables, add images, and so on.
Google Docs also allows you to quickly share a file with other users through the conveniently placed “Share” button on the upper-right corner of the screen.
From which, you can also specify the access privileges of those who get the link to your document:
If users are given the ability to at least leave comments, they would be able to do so by highlighting certain parts of the content:
Users can also make suggested edits to streamline the editing process.
This empowers content marketing teams to all be on the same page (literally) and collaborate on content in real-time.
Slack
Slack is perhaps the most popular collaboration tool for businesses, marketers, and teams.
This is due to its user-friendly interface and, let’s face it, fun atmosphere that allows users to share images, documents, memes, videos, and more.
Slack is designed to replace your traditional email communication.
It also adds value to the company’s management as you can monitor at what time your employees are logging in and logging out.
How does this relate to content creation?
Well, in any organization, communication among all departments is crucial.
Slack makes it easy to collaborate across departments and ensure that each piece of content passes through the right hands.
For example, your SEO team can easily provide the target keywords for the post, your writer can write up the first draft, and your editor can put the finishing touches on your content – all within Slack.
This saves time and expedites the content creation process.
SEMrush
SEMrush is a favorite amongst SEO professionals due to the wealth of data and insights it provides, not only when it comes to SEO but also competitor research, content creation, and link building.
SEMrush is a premium SEO tool (with a limited free version) that allows users to research target keywords, spy on their competitor’s content strategy, identify backlink opportunities, and inform their paid advertising strategy.
You can use the Keyword Magic Tool to find high search volume, low competition keywords that you can then turn into web page and blog post ideas.
Then, you can use the SEO Content Template and SEO Writing Assistant to better optimize your content for search engines.
This will help you increase your organic traffic, attract backlinks, and stand out from the competition.
Surfer SEO
Surfer SEO is one of the best tools on the market when it comes to SEO content creation.
Essentially, Surfer SEO works to analyze the top-ranking search results for your target keyword and then provide an array of suggestions to help you create content that will be competitive in search.
These suggestions might include aiming for a target word count, including your target keyword in your page title, or increasing keyword usage on the page.
Surfer SEO also provides docs that allow you to write, analyze, and optimize your content all in one place.
Conclusion
Digital marketing has never been about ONE tool because there is no one size fits all approach. By Going Digital, you can flush out the best digital marketing tools by breaking down your goals, analyzing your customers and peers and consulting with professional SEO’s.