It is important to monitor the signals of your site, but you need to find tools which can help you in monitoring all relevant areas of your website. There are many tools available, but what do you get for the money? Below are 5 best seo tools for webmasters that helped me understand the game better.
By now you should know that Seo is one of the most important elements on the internet today. SEO has become a very popular way to increase traffic and sales, and consequently making money through these methods is an amazing business strategy. So, what are some great seo tools for webmasters?
Moz Pro
Moz Pro is a suite of SEO tools created to help you tackle optimization using a data-driven approach. To give you a quick overview, Moz Pro is somewhat similar to SEMrush, in that it enables you to research both specific long-tail keywords and other domains. You can use this information to avoid keywords with little potential and to improve on what your competitors are doing.
When you look into a keyword using Moz Pro, it will show you a difficulty score that illustrates how challenging it will likely be to rank for that term. You also get an overview of how many people are searching for that phrase, and you can even create lists of keywords for easy comparison. These are all features you’d expect from a reliable keyword research tool, but Moz Pro stands out thanks to a very intuitive interface.
As for what’s so unique about Moz Pro, the platform offers a Chrome extension you can use to get information on any domain you visit. Moreover, it can provide suggestions about on-page optimization and alert you about crawling errors, much like Google Search Console.
Key Features:
- Research how competitive a keyword is, as well as its search volume.
- Get suggestions on related keywords.
- Investigate your competitors, including which keywords they’re targeting.
- Use a Chrome extension to look into other domains without going to the Moz website.
- Compare multiple keywords using custom lists.
- Get on-page optimization suggestions and error alerts.
Price: A 30-day free trial is available for the Pro plan, while regular pricing starts at $99 per month.
Ontolo
Ontolo is a research tool you can use to find marketing and SEO opportunities. It can also help you find backlinking and guest posting opportunities, which is not something you’d expect an automated tool to do so well.
The idea behind Ontolo is that it helps you find ways to grow your traffic beyond keyword research. If you want your website to become more authoritative, backlinks are essential, but finding the right opportunities can be daunting.
Ontolo helps you locate those opportunities, so all you have to do is pitch them (which sadly can’t be automated). It can pull prospects from over 80 sources, so chances are you’ll find excellent options regardless of what keywords you’re trying to rank for.
Key Features:
- Look for guest posting and backlink opportunities.
- Collect data from over 80 sources to find the best prospects.
- Carry out research using simple-to-understand reports.
- Export your prospects to share them with others.
Price: Ontolo plans start at $97 per month and come with a 30-day money-back guarantee.
Answer The Public: Free SEO Tools
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”
Woorank: SEO Ranking Tool
As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
Google Search Console
Constant website analysis, alerts, and error reports
Limitations: Only shows a handful of technical SEO issues, the top 1,000 backlinks and top 1,000 organic keywords
Google Search Console gives you a taste of what the most used search engine thinks of your website. You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions and average ranking position, submit sitemaps and more.
If ranking in search engines like Bing and Yandex are important to you, then take note that they have their own “search console” too.
Conclusion
Seo tools are an important part of building a healthy SEO strategy. Without consolidating all the free tools available to you, you’re at risk of losing many of your most promising opportunities. Let’s face it, the marketplace is flooded with the same old SEO tools and there are certain tools that I recommend above others.