Youtube SEO is hard work. As you know, users on Youtube watch hundreds of hours of videos everyday. Most people don’t really pay attention to the titles, descriptions, tags or even channels (although they do for comment replies). You can read up on the basics here .
In this review, we shall be looking at some of the best tools for you tube videos.
NoxInfluencer: For Competitor Research
Key Features
- Perform detailed research on successful YouTube channels
- Research competitors on other marketing channels such as Instagram and TikTok
- Useful free features such as YouTube trends and their Chrome Extension
NoxInfluencer is, first and foremost, a tool that connects brands to potential sponsors and influencers. This means their paid software isn’t going to be very useful for your YouTube videos even though your marketing team might want it for other reasons.
NoxInfluencer’s free tools, though, are incredibly useful. Very few of the analytical features are locked behind the paywall!
The Video Analytics tool shows you the estimated value of your YouTube videos, which helps you gauge how much revenue your competitors are bringing in from each video.
YouTube Trends gives you a bit of direction when planning out your next videos; if you can see which way the winds are blowing, you can set your sails accordingly.
They also have a Video Title Analysis tool that helps you write compelling, click-worthy titles for all of your videos!
All in all, NoxInfluencer’s YouTube tools aren’t mind-blowing, nor will they singlehandedly revolutionize your business’ channel.
They are completely free, though, which means you have no reason not to incorporate them into your SEO toolbox.
Price: Many tools are free, paid versions (intended for brands that work with influencers) start at $30/month.
Ahrefs YouTube Keyword Tool
Key Features
- Returns dozens of keyword suggestions for YouTube tags (hundreds if you have the paid version)
- Keyword suggestions organized by country, has a tab to see keywords in the form of a question
- Fast and easy to use
Ahrefs has long been considered the gold standard of SEO tools. While most of Ahrefs features are built for websites, they do track YouTube keyword data that lets you research search terms on YouTube, complete with search volume, that is incredibly useful.
If you’re already paying the $99+ monthly fee for Ahrefs as part of your larger marketing strategy, you have no reason not to start using the keyword research for YouTube videos as well.
It may not be worth the price to use Ahrefs only for YouTube, but the good news is that you can get almost all the data you need from the free version of the tool.
Ahrefs will give you a long list of keywords, along with search volume, for the country that you choose. The only things hidden behind the paywall are the keywords that have the lowest volume, which most YouTube creators won’t be targeting anyways.
Price: Free but limited YouTube keyword research; paid version starts at $99/month.
Check Out Ahrefs YouTube Keyword Tool Now!
Morningfame
Key Features
- Detailed reports that read like suggestions from a person, not a contextless graph
- Solid YouTube Keyword research
- Actionable suggestions for YouTube search optimization
All it takes is a short demo of Morningfame’s optimization/analysis layout to understand why so many people love it.
Instead of spitting out a random sequence of statistics and performance metrics, Morningfame assembles a detailed, readable report that feels more like a meeting with a real person than a bar chart. It’s friendly, helpful, and walks you through exactly where your channel is both succeeding and failing.
Morningfame also has a keyword research tool that performs just as well as other companies and comes with Morningfame’s friendly readability. The catch?
Currently Morningfame is invite-only, which means you have to have an invite code from an existing member. Once you get the code, you will have a 24-hour trial of the keyword tool and a month-long trial of the analytics.
If you get yourself an invite code, however, you’ll quickly discover just what makes Morningfame so special. To date, they’ve helped their members add 190 million subscribers and 36.4 billion views to their channels.
Price: Invite only, starts at $4.90/month.
Look up topics in Google Trends
Turn to Google Trends to see whether interest in your chosen topic is up or down. While you may be familiar with the overall Google Trends feature, click on “YouTube Search” to explore the video-related opportunities. Given that the data is coming from Google (which owns YouTube), it’s as trustworthy as it gets:
Identify the best keywords
To get your video content found, use the right keywords in your title, description, and tags.
The first place to look for the right keywords is YouTube’s autocomplete feature – start typing your seed keyword into the search bar and see how YouTube interprets it by showing autocomplete suggestions:
Use @YouTube’s autocomplete feature to identify the best keywords, advises @ab80 via @CMIContent. #SEOCLICK TO TWEET
If you have a bunch of keywords, you can automate the process with the help of a specialized keyword research tool. The free version of Rank Tracker (disclosure, I am the creator) allows you to use nine keyword research methods, which are likely to result in thousands of prospective keywords. Don’t worry; you can narrow the selection with the use of custom filters — aim for the highest search volume and the lowest competition.
For something lighter and more convenient, look into Keywords Everywhere. The browser extension allows research of keywords on the go. It greatly augments the autocomplete features of YouTube and Google with valuable metrics.
Another handy solution for keyword research is AnswerThePublic – a beautifully designed online tool that allows you to research the most common questions associated with your keywords.
Keywordtool.io and Kparser are paid solutions for keyword research that provide cost per click (CPC) and search volume. Keyword Keg is a similar tool. The free version is limited, but the paid version is suitable for marketers running larger volume campaigns.
Finally, you can turn to the Keyword Planner section of your Google Ads account and enter your seed keywords to get a bunch of closely related keywords. One downside with a free account is that you do not get the exact search volumes for your keywords, just approximations.HANDPICKED RELATED CONTENT: 7 Free Keyword Research Tools for Content Marketers
Research the most profitable tags
Tags are added to YouTube videos by creators, and they help YouTube place the videos into proper categories. The problem is tags are not displayed on tvideo’s page, so researching them is a hassle.
You can either open the source code of the page and look for tags there or install a browser extension that will do the job for you. Personally, I prefer vidIQ Vision for YouTube — it analyzes videos on the go and provides a summary on the page, complete with the tags and a bunch of other stuff:
.@vidIQ analyzes #videos and provides a summary on the page complete with tags, says @ab80 via @CMIContent. #toolsCLICK TO TWEET
Tags for YouTube is another browser extension that shows the tags for each opened YouTube video. It provides a nice overview of any video ranking for your topic.
RapidTags generate multiple tags related to your topic. Put in the URL or topic of your video and see what tags come up. One downside, though, its free version is limited.Add #video’s URL or topic to @RapidTagsPromo to see multiple tags related to your topic & level of engagement to rank, says @AB80 via @CMIContent. #toolsCLICK TO TWEET
Manage and audit your channel
Always keeping an eye on your successes and failures is a natural necessity. Knowing which videos are working for your brand – and which ones aren’t – can help you understand the effect of your keywords and inform future opportunities.
YouTube Analytics (YouTube’s native tool) provides an overview of your channel. It’s accessible through your channel’s dashboard. It tells you who your audience is and what other stuff they enjoy watching. You can see the timeline of views/engagement with your audience as well. It’s made for people who already have a number of videos and want to survey their success.
Also worth a mention is TubeBuddy. It is one of the most feature-rich apps for running and optimizing your YouTube channel. You can use it to analyze your channel’s stats and perform competition research. You can also edit your video data: thumbnails, annotations, and descriptions..@TubeBuddy is the most feature-rich app for running & optimizing your @YouTube channel on the market, says @AB80 via @CMIContent. #toolsCLICK TO TWEET
Tubics is a similar tool. It provides you with the tools for keyword research, channel audit, and more. Though quintly is not specifically created for YouTube, it is easy to integrate. In addition to data on subscribers, engagement, watch time, and so on, it provides a convenient reporting feature.
Conclusion
If you ar elooking for something to up your game up, well you will have to make more research.
Basically, YT SEO Tools is a cheat-sheet to help you rank videos on YouTube! From there, you can crawl any ID to figure out what attributes of your video are ready for the world. This is super helpful for getting ranked in YouTube search results or simply helping potential viewers find your videos.