Social media marketing companies can help small businesses to achieve their goals. Having good content and social media presence they will not only manage your social accounts but also boost online presence of your business.
In this article I will tell you about advantages of hiring a social media marketing company and help you to choose the right one.
Hibu
Best Overall
An international company, Hibu’s services are still tailored towards small businesses.
During our research, we were impressed by Hibu’s Facebook Ad management, which comes with a relatively low minimum ad spend of $250. This means you don’t need to fork out too much on your Facebook Ad campaign.
While Hibu is a Facebook Ads Partner, meaning its services are genuinely top notch, it doesn’t provide any organic (non-paid) advertising services, such as blog-writing. Overall, though, Hibu should be able to offer everything your small business needs to grow online through social media, as well as excellent customer service.
✔ Pros:
- Customer service available via phone from 8am to 11pm EST Monday to Friday, and 8am to 6pm EST on Saturdays.
- Facebook Ads Partner, meaning Hibu is a true expert in the field
- You only need to spend a minimum of just $250 per month on Facebook Ads
X Cons:
- Minimum three-month contract required
- Doesn’t provide organic (non-paid) social media advertising services such as blog-writing
Hibu Pricing
Hibu is one of the best social media marketing companies for small businesses because its services are tailored to suit different needs. That’s why Hibu, just like many other social media marketing companies, offers bespoke pricing instead of fixed fees. This is also why we can’t give you an exact fee that you can expect to pay.
Neil Patel Digital — Best For Paid Social
At Neil Patel Digital, we know what we do best – our co-founders and top-class marketing managers have mastered their skillsets. And we know what works thanks to our decades of experience in the marketing trenches.
That’s why we specialize in creating epic paid social campaigns. We use data-driven analysis, in-depth customer research and your unique business objectives to create campaigns that will have an impact.
See How My Agency Can Drive Massive Amounts of Traffic to Your Website
- SEO – unlock massive amounts of SEO traffic. See real results.
- Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
- Paid Media – effective paid strategies with clear ROI.
We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. Here are some of our favorite clients:
Not too shabby, eh?
Of course, we’re going to brush our shoulders off and say we’re amazing. But we’re not the only ones who think so. The folks at Talk Business say,
“Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy.
You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values. This exemplary team loves the process as much as it enjoys seeing the results.”
Learn how you can get results from your paid social campaigns at Neil Patel Digital.
Lyfe Marketing
Best for Organic Social Media Management
Lyfe Marketing specializes in organic social media management, meaning it will advertise your business via social media using non-paid methods, including writing posts, creating and sharing videos, interacting with customers, and much more.
You’ll also benefit from a dedicated account manager and access to a 24/7 analytics dashboard, so you can always see how your bespoke social media campaign is performing.
There are some additional fees to consider, including a one-time setup fee of $150 and management fees of up to $1,100 per month, but you’re paying for expertly crafted organic content that can help your small business grow.
✔ Pros:
- Provides organic social media management, unlike Hibu
- Advertises on Facebook, Instagram, Twitter, LinkedIn, and Pinterest
- Monthly calls with dedicated account manager to help keep you in the loop
X Cons:
- More expensive than Hibu
Lyfe Marketing Pricing
Unlike Hibu, Lyfe Marketing offers set price plans. However, this means you might end up paying more than you need because the prices aren’t bespoke. There are also some extra costs to consider, such as a one-time setup fee of $150.
| Plan | Cost | What you’ll get |
|---|---|---|
| Good | $700/month | Facebook and Instagram marketing12 posts per monthPage monitoring and respondingBoost Ad Management |
| Better | $800/month | Everything in the Good Plan, plus:20 posts per month |
| Best | $1,100/month | Everything in the Better Plan, plus:40 posts per month |
Save money by comparing quotes from social media marketing companies for small businessesGET FREE QUOTES
Viral Nation — Best For Influencer Marketing
Viral Nation is the world’s number one specialist influencer marketing agency. They create ROI-driven, viral campaigns across a number of categories, such as gaming and e-commerce, and all social platforms including Instagram, Twitch and TikTok.
Viral Nation also has its own talent agency, meaning they’re able to source all manner of influencers from brand ambassadors and nano-influencers all the way up to celebrities.
They’ve worked with major brands, such as Victoria’s Secret, Aston Martin, Baidu and Match.com. And Match describes their work together as “creatively inspiring and effective.”
But, it’s not just the big brands that think they’re great. Viral Nation has an average 4.8-star rating.
Influencer marketing is still enormous these days. If you want to get in on the action, check out Viral Nation.
Promodo
Best for Startups
Promoting your small business via social media is what Promodo does best.
With services designed specifically to help startups, Promodo can help boost your social media presence and ensure your small business reaches new customers. Promodo can also provide you with comprehensive competitor analysis reports to assist in your long term growth planning.
✔ Pros:
- Offers services that are designed to help startups reach new customers through social media marketing
- Scored 4.7/5 overall from 1,500+ customer reviews on featuredcustomers.com
- Provides customer analysis reports to help you find the right investors to help grow your startup
X Cons:
- Unclear pricing model
Promodo Pricing
Like Hibu, Promodo offers bespoke pricing that’s unique to different businesses.
The easiest way to get a clear price for your small business is by comparing free quotes from trusted social media marketing companies.
We can help you there. Simply use our free comparison tool and answer a few questions about your business and marketing needs. We’ll then match your business with social media experts who’ll contact you with free quotes and more information on how they can help your business grow. Our service is quick, easy, and free.
Social High Rise
Best for Affordable Fixed-Price Services
Social High Rise is the best social media marketing company for small businesses looking for fixed pricing plans that won’t break the bank. Social High Rise is far more affordable than Lyfe Marketing, with packages starting at just $249 per month.
The cheapest price package is quite generous, and includes customer responses on Instagram, Twitter, Google My Business, Yelp, Facebook Reviews, TripAdvisor, and Social Menu. You’ll need to pay extra ($99 to $399 per month) for Facebook advertising, though.
✔ Pros:
- Dedicated social media account manager available from 8:00am to 6:00pm PST Monday to Friday
- More affordable price plans than Lyfe Marketing
- Monthly reports on your social media campaign’s performance
X Cons:
- You’ll need to pay extra for Facebook advertising ($99 to $399 per month)
- Minimum six-month contract required
Social High Rise Pricing
There are three core price plans to choose from, which are listed below. It’s worth noting that each plan comes with a one-time setup fee of $199. Below this table, we’ll discuss the additional Facebook Ads and Twitter packages on offer.
Core social media marketing plans
| Plan | Cost | What you’ll get |
|---|---|---|
| Customer Service | $249/month | Dedicated account managerUnlimited customer review responses |
| Customer Experience | $349/month | Dedicated account managerReporting dashboard20+ custom organic posts per month on Facebook and InstagramOutreach to potential customers |
| Customer Delight | $499/month | Dedicated account managerReporting dashboard20+ custom posts per month on Facebook and InstagramUnlimited customer review responses |
Twitter Add-on package
| Plan | Cost | What you’ll get |
|---|---|---|
| $99/month | 2-3 customized tweets per weekBuild and optimize your Twitter pageCustomer outreach |
Facebook Ads Add-on Packages
With Social High Rise’s pricing for paid Facebook Ads, the price you pay indicates how much exposure your adverts will get, rather than a selection of actual features from Social High Rise.
| Plan | Cost | Best for |
|---|---|---|
| Starter Campaign | $99/month | Small campaigns with a few adverts per monthFamiliarization with ad campaigns |
| Builder Campaign | $199/month | Growing your audiencePromoting events |
| Growth Campaign | $399/month | Store openingsPromoting gift card salesTaking online orders |
Save money by comparing quotes from social media marketing companies for small businesses
SociallyIn
SociallyIn helps brands with different aspects of their social media marketing strategy by deploying result-driven services around social strategy, content production, community management, paid social advertising, influencer marketing, and more. They split their services into creative and production, community management, social media strategy, and social paid advertising.
SociallyIn films, captures, makes, paints, records, bakes, builds, hatches, composes, invents, writes, draws all of their clients’ social media content in-house. They begin their social strategy by having an in-depth meeting around the demographics of the audience they are trying to reach for the social media campaign. This meeting helps the creative team brainstorm content that will resonate with the ideal audience.
Once their team has an understanding of the business and branding, they move into a discussion around a brief. It can be a campaign, a seasonal holiday, or anything in between. After the brief, they move into a brainstorm session, using different brainstorming techniques to come up with unique ideas for various social platforms. Once they are ready to launch their strategy, they continue to test, measure and optimize.
If you opt for community management, SociallyIn uses community managers to represent your brand, keeping the page filled with fresh content, actively participating in conversations with your followers. At the end of each month, they review their efforts, including engagement and follower growth. They even offer multilingual social media management in over 36 languages.
Pan Up Productions — Best For Social Video
Pan Up is a super cool creative production company. In the commercial space, they create a range of social video campaigns.
They work with various brands from e-commerce stores to events venues. But, what’s really impressive is the big names they’ve produced videos for, such as Netflix, Tinder, Square, Southwest and even Apple and Amazon.
To give you an example of the kind of creative stuff they do: For one of Netflix’s social campaigns they co-created and filmed an Umbrella Academy-themed wedding pop-up event in New York City:
You can’t deny the quality of Pan Up’s work and if you have the budget for a professional production, you should absolutely go for it.
Disruptive Advertising
Utah-based Disruptive Advertising splits its services into PPC Management, Site Testing, Analytics Consulting, and Software. In terms of social media marketing, their primary focus is on PPC, Facebook, and LinkedIn Ads in particular.
They see their clients’ bottom line as their top priority. To maximize returns, they optimize their clients’ PPC campaigns every week. They continuously optimize their ads and targeting to achieve the highest yield and lowest costs possible.
Disruptive Advertising describes itself as being on a mission to change the world—one click-at-a-time. They test and analyze every aspect of your campaign and rigorously optimize it from click-to-close.
Although Disruptive Advertising sees Google Ads as the powerhouse of PPC advertising, they recognize the importance of Facebook for B2C marketing, and LinkedIn for those in the B2B sector. They realize how both platforms let you target ads in various ways. However, they stress that the more accurate your understanding of your target customers, the more precise and profitable you can make your ads.
Joseph Studios — Best For Organic Social
Joseph Studios specializes in social media services that encourage organic growth. As well as posting content on your social media pages, the company strives to engage customers and participate in relevant communities to grow a loyal following.
The company has achieved impressive results for their tech, B2B and B2C clients. Here’s an example from one of their case studies in which they were able to drive up impressions, engagement and profile actions tremendously:
They have an average rating of 4.6 stars. Here’s what one client had to say,
“The vendor is flexible and responsive to the ongoing results of the engagement. Engagement metrics have increased each month. They are a transparent, reliable team with a prompt communication style.”
So, if you’re looking to take the organic route then Joseph Studios is an excellent choice.
Social Media 55 — Best For Niche-Specific Marketing
What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing. With this know-how, they’re able to make focused moves that are specific to each industry.
Here’s an example from their real estate section:
On top of their niche-specific services, Social Media 55, offers a broad spectrum of social media services, including social media management, paid ads and influencer marketing.
They generally work with small to medium-sized businesses and clearly to much success as they have remarkably positive ratings from customers (4.8 stars based on 236 ratings).
If you’re looking for a social strategy that’s geared towards your industry specifically, then choose Social Media 55.
Brafton — Best For Package Add-Ons
With Brafton, you know exactly what to expect thanks to their straightforward social media marketing packages. You also have the option to customize your package with add-ons.
These consist of unique offerings that you don’t see from a lot of agencies, such as live Tweeting and custom Snapchat geofilters:
This shows that Brafton is on the ball when it comes to social media trends.
As a large agency, they are able to work with brands of varying sizes across a number of industries. One client in the education management space said,
“I liked the quality and communication so much that I tripled the amount of volume we were doing with them.”
All in all, Brafton is the right choice if you want unique services that are on-trend and that you can’t find elsewhere.
Iron Roots
Iron Roots is a full service digital agency based in Austin, Texas. From social media to paid ads, the boutique growth shop specializes in customer acquisition using the top strategies built unique for each client.
The client experience is simple: Discover brand > Develop strategy > Assemble campaign > Deploy & Manage
Brands hire Iron Roots to:
• Ramp up app installs
• Grow eCommerce sales
• Generate leads and beyond
With in-house copywriters, designers, video pros, project managers, and in-house technology, the client experience is entirely guided. The agency understands the digital landscape very well. It simplifies collaboration and allows for a close working relationship with its clients.
Iron Roots believes agency transparency is the key to long-term growth and focuses on maintaining their successful client track record as the #1 priority. Their omni-channel, full service approach has landed long term partnerships with hundreds of brands and has brought millions of dollars in ROI.
Sculpt — Best For B2B
The folks at Sculpt are experts in social media marketing for B2B clients. As such, they zero in on social media strategy and aim to help their clients acquire more leads and customers from social.
The company works with brands both large and small across a number of B2B industries, such as SaaS, Finance, Healthcare and Legal. If their case studies are anything to go by, Sculpt is able to achieve remarkable results for their clients.
Work with Sculpt if you’re in the B2B space and your main objective is lead acquisition.
Sociallyin — Best For Community Management
Sociallyin is a renowned social media agency that offers a range of services, including social media strategy, production and influencer marketing.
But, where they really shine is community management. Under this umbrella, they offer customer support, social media monitoring, engagement and data-driven analysis.
What makes Sociallyin different from other agencies is that they also offer multilingual social media management:
They work with brands in both the B2B and B2C spaces. Notable clients include Toyota, Dick’s Sporting Goods and TGI Fridays.
Sociallyin is a great choice if you’re looking to nurture and grow a community on social media.
Conclusion
No matter what business you’re in, one thing I’m sure of is that you want to grow your following and provide value to that base. However, it’s not always easy to do this. You might even feel overwhelmed by all the social media networks you can connect with customers through. In this article I’ll go over the top small business social media marketing companies today.