Social Media Analytics reports are an essential part of blogging or managing your business on social media.
In this article, we’ll walk through how to create a social media analytics report using tools as well as some best practices for making the most of analytics reports. This includes using them to improve your future marketing campaigns and providing valuable information back to your readers.
Hootsuite
There’s hardly any social media marketer who doesn’t know Hootsuite.
Use Hootsuite to publish and schedule your social media posts. You can also generate powerful social media analytics so you can see which content performs best or worst and make smarter decisions.
The tool integrates with all social media platforms so your social media analytics and management are done from one platform.
Pro: Compared to other similar tools, Hootsuite’s primary advantage is that it connects to more social networks.
Con: On the downside, having so many social networks and profiles on one dashboard can get confusing and feel cluttered. Also, some integrations are less functional than others.
Price: $29 – $599 USD per month + custom pricing.
NetBase Quid
Want to know how people feel about your brand? Try NetBase Quid.
NetBase provides social analytics for brands.
Global brands like Taco Bell, Coca-Cola, and Yum! use this tool to track conversations around their brands on social and make important marketing decisions.
The tool analyzes consumer sentiment around your brand from social platforms, websites, forums, comment data, blogs, news, and review sites.
It also allows you to conduct social listening to understand your competitor’s audience. Also, you can monitor your brand to know when certain key actions occur. It also provides you with customer experience analytics.
Pro: With these three functionalities, you can know exactly where your brand is getting love from, why customers are dissatisfied, and how you can intervene to get more people to love and trust your brand.
Con: Netbase Quid takes some time to grow on you as the various dashboard templates available are not as intuitive. Also, there is some limitation to the sentiment analysis tool.
Price: Contact NetBase for a demo.
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quintly
Do you want to know how your brand stacks up against competitors on social media?
Then quintly might just be right for you. Not only will you get a peek of your brand’s social media marketing performance, but also see how it’s performing against competitors.
Agencies can use this tool as well; they use it for client management, reporting, centralized analytics, and influencer ranking. Media houses can also use quintly for managing their social media platforms as well as tracking relevant conversations and campaigns.
Pro: The tool is simple to set up and has a minimalist user interface, which makes it easy for even the least tech-savvy users to learn how to use it.
Con: The data insights provided can be a little ambiguous, so you may not be able to link ROI or see attribution from individual posts.
Price: Starts at €300 per month.
Marketing Performance Dashboard
A Marketing Performance Dashboard focuses on providing a high-level look at the key performance indicators and overall conversion funnel, displaying the funnel, as well as other related metrics in digital marketing, to help marketers make a marketing strategy and informed decisions regarding conversions, revenue, and the source of these conversions.
Each lead, website visit, and win is given a tangible value to allow marketers to gauge the success of marketing campaign. KPIs and metrics typically included on a marketing performance dashboard include return on marketing investment, goal completion rate, traffic sources, and purchase funnel. Metrics dashboard is a painkiller and decision-making booster.
Digital Marketing Dashboard
A digital marketing dashboards can be used to track the performance of your business’s online marketing activities. This type of dashboard lets you monitor your campaigns and other digital marketing efforts in real-time, allowing you to make educated decisions about how to best allocate your marketing budget.
It’s crucial for digital marketers to track a variety of metrics across multiple channels, such as social media, advertising, email marketing, website, and lead generation. The digital marketing dashboard focuses on lead generation data and displaying progress towards goals, displaying data for lead generation metrics and web analytics metrics.
If you need help to build a digital marketing dashboard, schedule a free call with the Improvado team to see how it works.
SEO Analytics Dashboard
An SEO analytics dashboard can be thought of as a one-stop destination for all of your business’s data, providing a complete look of your SEO performance from multiple perspectives through a variety of metrics.
SEO is a core activity of any team and marketers use numerous SEO KPIs and metrics to measure the performance of their efforts on their website for organic search results, tracking changes month-over-month.
An SEO dashboard can help with determining website areas that need better optimization, top converting keywords, top-performing pages, and much more. The goal of SEO is to drive traffic to a website or particular web page through back-linking, internal linking, and keyword tracking among other ways.
The metrics highlighted in this dashboard are obtained from analytics data tools like Google Analytics and include a wide variety of insights valuable to marketers, such as number of keywords on Page 1, organic traffic vs. other traffic, page load speed, number of indexed pages, internal/external links, top landing pages, and much more.
eCommerce Marketing Dashboard
This type of marketing dashboard provides a central location for data aggregation that impacts your company’s day-to-day activities, marketing strategy, budget, and ultimately, decision making. What is tracked on an eCommerce marketing dashboard depends on what exactly you’re aiming to do with data.
The eCommerce marketing dashboard displays the metrics and KPIs marketers dealing with eCommerce sites need to track on a continuous basis. Some of the metrics you can track with this type of marketing dashboard include cost per lead, web traffic sources, return on marketing investment (ROI), MRR, ARR, churn rate, retention, new subscribers, added to cart, sales by contact method, and goal completion rate.
Rival IQ
Similar to many other social media analytics tools, Rival IQ helps you track your social media performance.
Rival IQ will send you alerts whenever your competitors post high-performing content, such as boosting social media posts. This gives you the chance to quickly respond before you start losing a chunk of your market share.
Rival IQ also lets you see what content your audience prefers to see, and helps you discover fresh and relevant content ideas.
Pro: Easy to conduct competitor analysis because of the alerts and the tracking you can implement with this platform.
Con: Rival IQ is competitively priced on a tiered structure which can get expensive if you want additional data.
Price: $199 – $499 USD per month.
DashThis
DashThis is an automated reporting tool for marketers, agencies, and social media managers.
With this tool, you can create one dashboard that includes all your social media data and marketing data, automatically updated every single day!
Native integrations include Facebook, Instagram, Twitter, LinkedIn, Youtube, Google Analytics, multiple SEO tools, and much more.
Pro: DashThis provides time-saving features to help you set up your dashboards in seconds like preset report templates, preset KPIs, and much more.
Con: Users reported that once your dashboards are set up, you can’t change data sources manually, and require third-party assistance for any changes to your dashboard.
Price: Professional accounts start at $109 per month
Sprout Social
Brands like Adidas, Nordstrom, and Edelman use Sprout Social for social media reporting and management.
This tool lets you create social media calendars, schedule posts, and listen to relevant social media conversations.
Sprout Social also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, social media marketing strategies. But most importantly, it gives agencies exposure to brands who already use Sprout Social.
Pro: Sprout’s publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what you’re posting.
Cons: Sprout has an á la carte pricing that makes it expensive if you want extra data such as more analytics. Also, reviewers experienced hiccups when posting on Facebook and Instagram.
Price: $99 – $249 USD per month; agency plans vary.
Socialbakers
Socialbakers lets you measure your social media performance, benchmark your results against industry players and report your entire social media activities.
Additionally, you can use this tool to publish, create personas, manage your communities, and generate analytics to help you create and optimize social content.
This social media analytics tool uses Artificial Intelligence (AI) to find your target audience on social, the content they’re most interested in and the influencers they love. All of these make social media marketing and management easier and more effective for your business.
Pros: Socialbakers makes automating your social media management easy by enabling you to know your popular content, the best times to post, discover new content, and even targeting and recruiting influencers.
Cons: Lower-tier plans offer just a few months of history, which can be limiting if you’re more interested in analytics.
Price: Starts at $200 USD per month.
Brand24
Brand24 collects all the mentions about a keyword, product, or brand name on the web and provides you with a comprehensive analysis of it.
It shows you where your keyword has been mentioned, the ratio of positive to negative sentiments about it, top sources and users of the keyword, and related terms around it.
Pro: Brand24 has an attractive user interface that is very user-friendly and doesn’t require a lot of technical knowledge to use it.
Con: The costs tend to add up when data quotas are exceeded.
Price: $49 – $399 USD per month.
Conclusion
Did you know that social media analytics can drive better results than your old-school analytics? Or that you can build your own monthly reports out of thin air? It might surprise you at first, but with the right tools, it actually makes sense.