There is no denying that social media has become an important part of the online marketing mix. Everyone is on social media, and this includes your customers, bloggers, and journalists.
To capitalize on social media as a marketing platform, you need to align your brand’s objectives with your social media marketing efforts. And how do you measure the effectiveness of your social media campaigns? A quick and easy way to audit and measure your brand’s social media efforts is through the use of a social media report template.
Social media report template
With this free report template, you can measure your consolidated social media KPIs by consolidating the data into one interface. The template is made for easy KPI tracking so you can see your target progress and goal completion.
You can share the template with your team so they’re more informed about the success of their marketing efforts.
The template also helps you gain valuable insights into trends while tracking changes in metrics like followers, reach, impressions, and engagement on your social media channels.
You can also know where your audience is from, what they like, their professions, gender, and more so you can make better decisions on creative content.
Once you sign up for a trial with Whatagraph, you can download and use the social media report template for free.
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Social media analytics report template
To prove the value of your efforts at work or in your business, you need to record and analyze social media performance. You can begin by creating a report that will help you keep track of key metrics for different social networks.
This social media analytics template helps you report on metrics like followers, engagement, shares, views, click-throughs, and more with your team. You can replace the metrics with those that matter to your brand.
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HubSpot social media report template
If you need to report the results of a social media campaign, the social media report template from HubSpot offers a free way for you to share the data clearly and effectively.
The comprehensive template is downloadable in Word, PowerPoint, Google Docs or Slides, and PDF. You can describe the social media channels you use, offer details on brand posts, audience, total engagement or as a percentage of the audience, and changes month over month for each metric.
You also get the earned media data, which includes potential reach, number of mentions, potential impressions, and more.
The template offers a section for you to include your goals, opportunities, key initiatives, and wins for each social media channel.
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Talkwalker social media report template
If you want to find out what works and what doesn’t in your business or organization, you need to track your social media strategies and owned accounts.https://0e8a247c11f4d56232220b3c512d7544.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
The Talkwalker report template helps you prove that your team’s efforts are effective as it shows that targets are being achieved.
The template helps you compare social media channels to find out the most favored ones among your followers and which ones bring the most success with minimal effort. You also get to see the content that’s working, replicate your successes, and improve failures.
You can compare your market impact with your competitors and see if you’re missing any opportunities to grow your online fan base. This template helps you see the bigger picture and make decisions to prioritize resources based on channels with the highest return on investment (ROI).
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FACEBOOK INSIGHTS
There’s a lot on offer here, including a look at organic versus paid reach and engagement, which helps you decide whether spending on ads is worthwhile. Look back as far as 28 days, and export data to compare over time. Review page views, previews, and actions taken, and see age, gender, and geographic demographics of your audience. You can even do some competitive intelligence using Pages to Watch, which lets you see which posts are succeeding for your competitors. After all, if it’s working for them… The biggest downside is the lack of sentiment analysis – which is what tells you why your audience is invested in your brand and content. But if you’re just looking for a social media and analytics comparison tool, that tells you when this specific audience is most active and engaged with your data.
Twitter Analytics
Twitter’s built-in analytics tell you a lot about which tweets are succeeding and to what degree – even if they don’t tell you why. An audience tab displays a breakdown by gender, and also by interests. It also lets you compare against a comparison audience – like “all of Twitter.” The events tab clues you into which current events – like Valentine’s Day, Coachella, and the Met Gala – have everyone abuzz. Video view insights and conversion tracking are great analytic additions to this social media channel. Missing is the ability to target individual audience segments with messaging just for them. But you at least have an idea of where to aim to please the majority of your audience.
PINTEREST ANALYTICS
Pinterest business accounts – which you can easily switch to – come with access to Pinterest Social Media Analytics. Its analytics measure the traffic your site gets, as well as traffic from other channels, the content people save from your social channels, and audience insights. These reveal key social analytics intel about your followers, including demographics and topics that interest them. And you can compare your audience against the overall Pinterest audience to see where they fall. Sentiment is, once again, lacking – as it often is with free social media analytics tools – but for this specific channel you can learn plenty with the analytics on offer.
INSTAGRAM INSIGHTS
As with Pinterest, you need to convert your profile to a free business or creator profile before you can use Instagram Insights. Once you do, you have access to a host of social analytics data that is ever evolving, including: Activity, Content and Audience insights – like interactions (profile visits and website clicks), discovery (reach and impressions), post, Story, and promotion analytics, and location, age, and gender info for your followers. And you can also see which days and times they are most active on Instagram. Missing is the key social marketing analytics capability to analyze images for sentiment, logos, location, etc.
Keyhole
Keyhole excels at four key things:
- Getting you inside the minds of your customers.
- Simplifying your reporting — so you can easily share results with your team.
- Showing you what attracts your consumers’ attention.
- Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.
These are critical features to look out for when making social media analytics software comparisons.
As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times.
Using Keyhole, you can find, identify, track, and reach out to your influencers:
You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:
With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.
And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.
Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.
Suite pricing begins at $79 per month- free trial availableStart Free Trial
Agorapulse
AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague… But AgoraPulse is good medicine for it.
This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.
Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favorites as well as other engagement stats. This makes social listening pretty easy for you.
You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.
Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.
Pricing ranges from $99 – $199 per month.
Oktopost
Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.
Do you have global social media teams? Manage social media teams in more than one country all from one platform.
Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.
You can measure your social media marketing performance and optimize your efforts accordingly.
Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights.
Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.
Con: Unfortunately, the platform does not have the ability to cross-post between networks.
Price: Contact Oktopost for pricing.
Conclusion
The world of social media has changed dramatically over the last few years and it is not just about “liking” and “posting” anymore. Social media reporting has changed right along with it. It is no longer enough to simply measure your social efforts in large numbers alone. Now social media reports need to show how you are actually contributing to the bottom line.