Social media analytics tools have become better and more sophisticated as time has passed. The importance of social media analytics tools has also grown. With the growth of social media has come a new way to market products, with these tools now available, anyone can see social media analytics tools free 2021
We have been using social media analytics tools in our own business to manage and market our pages for some time now. However, we were not completely satisfied with the analytics tools that are out there. Firstly, the free ones are not so free. Secondly, they are difficult to use and don’t provide us with all of the information that we want. Thirdly, they’re not packaged in a way that makes them easy for any user to pick up and start using.
Social Media Analytics Tools – Free: Social media metrics tools aren’t just for social media teams. Marketers and business owners of all types can benefit tremendously from accurate and comprehensive social media analytics.
The best free social media analytics tools and software in 2021. What’s the best social media analytics platform for your business? Here are great options to consider, both free and paid.
What is social media analytics?
Social media analytics is the process of gathering, analyzing, and applying data, information, and reports related to the content shared on your social profiles and the social profiles themselves.
Pinterest Analytics
One of the best sources for Pinterest analytics resides on Pinterest itself. The dashboard shows growth in impressions and followers, audience stats, and website engagement. You can click into more in-depth reports for each of these and see which posts and boards have performed the best.
How to access: Pinterest analytics is available only for business accounts. So, first convert your personal account to a business account (for free). Then make sure you’re logged in to Pinterest and go to analytics.pinterest.com.
Quick tip: There’s a new Audience Insights report, which shows a breakdown of your audience’s interests and demographic.
LinkedIn Analytics
For a Page belonging to your company or organization, you can track engagement with your updates as well as see various metrics about your followers and visitors. If you’ve enhanced your Page with LinkedIn Career Pages, you also have access to Talent Brand stats.
How to access: To access LinkedIn Page analytics, sign in to your Page admin center, click the Analytics tab in the menu and select Updates, Followers, or Visitors from the dropdown.
Quick tip: The Visitor metrics section for your Company Page shows a blue line representing desktop views and an orange line representing mobile views. Toggle the Aggregate mobile and desktop metrics option at the top right to see the combined results.
YouTube Analytics
YouTube Analytics is a comprehensive system for tracking the performance of your videos and channels. It reports on a plethora of metrics including estimated traffic sources, watch time, views, earnings, ad performance, audience retention, and subscribers.
How to access: Sign in to YouTube and go to youtube.com/analytics
Quick tip: Click SEE MORE below the main dashboard and you’ll be taken to the detailed channel analytics page. Once there, click More > Playback location to see where people are watching your video – on your YouTube channel page, its regular YouTube URL (watch page), or embedded in another website or app.
Reputology
A single customer can make a review on your product that impacts several other customers. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire.
This social media analytics tool is particularly great for companies that have multiple reviews across multiple platforms because it lets you view all your reviews in one dashboard.
Pro: You can respond to the reviews straight from your dashboard without having to visit every review source; which saves you a whole lot of time, and ensures you respond to all reviews – or complaints – in a timely fashion.
Con: At the moment you can’t reply to Yelp reviews within the software, which is unfortunate because Yelp is one of the most popular review sites.
Price: $180 – $2500 per month.
TapInfluence
Without a doubt, influencer marketing has become one of the most effective ways to reach today’s audiences.
But before spending a dime on any influencer, you want to measure the impact they actually have on your audience.
That’s where TapInfluence comes in; it helps you find the right influencers (who have a real impact) for your business.
It can be difficult to determine what to pay your influencers or even what they should be doing for your brand. From intelligence about an influencer’s reach and impact to their potential rates, TapInfluence can provide you with all this information.
Pro: TapInfluence allows you to create campaigns, schedule, manage, and track influencer deliverables. Also, you can monitor engagement analytics on your campaigns from the platform.
Con: There’s still a lot of work needed to set everything up as the process is not fully automated. Also, Tapinfluence caters to enterprises, so the price is inaccessible for most agencies.
Price: Contact TapInfluence for pricing.
Hootsuite
There’s hardly any social media marketer who doesn’t know Hootsuite.
Use Hootsuite to publish and schedule your social media posts. You can also generate powerful social media analytics so you can see which content performs best or worst and make smarter decisions.
The tool integrates with all social media platforms so your social media analytics and management are done from one platform.
Pro: Compared to other similar tools, Hootsuite’s primary advantage is that it connects to more social networks.
Con: On the downside, having so many social networks and profiles on one dashboard can get confusing and feel cluttered. Also, some integrations are less functional than others.
Price: $29 – $599 USD per month + custom pricing.
Cyfe
Cyfe describes itself as an all-in-one business dashboard. It monitors social media, web analytics, marketing, sales, support, infrastructure and more. Hence, it is much more than just a social media analytics tool.
Cyfe pulls data from a large number of popular services using pre-built widgets. These include the social sites, email collection sites, financial sites, WordPress, and many others.
It monitors everything relevant – individual departments, multiple websites and anything else. It has eight central dashboards, one of which is social media. You can use real-time data and metrics to start tracking how your brand or clients are doing across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and Vimeo, and measure the return on investment of your social efforts.
You can monitor your top performing messages, media, and posts, and track all of your social media analytics.
Union Metrics / TweetReach
For some time, TweetReach was merely a standalone free social media analytics tool. If you entered a keyword, hashtag, or username, TweetReach would return a snapshot of analytics on your search. This included charts and graphs for reach, exposure, activity, and contributors. You can still get a free TweetReach report for your selected term.
TweetReach is now part of a more significant product, however – Union Metrics. Union Metrics allows you to monitor all the topics and profiles vital to you on Twitter, Instagram, and Facebook. It provides real-time monitoring to ensure its insights are as timely as possible.
Union Metrics allows you to dive deeply into your content. You can analyze how your posts perform on Twitter, Facebook, and Instagram, determining what’s working versus what needs fixing.
You can measure earned and organic conversation. You can set up monitoring for any hashtags, keywords, names, and phrases.
As Union Metrics allows you to analyze any social profile, you can carry out detailed competitive social analysis.
You can create a basic TweetReach report for free. The more detailed plans from Union Metrics range from $49 to $199 per month.
SumAll
Free app SumAll allows you to automate much of your social media marketing. You connect to your platforms and set up relevant automation. This will enable you to schedule your content and post it at the most suitable times for your audience.
Regarding analytics, SumAll allows you to track your social media, ad, and sales data with ease. You can connect all of your social media apps, and SumAll collates all the relevant analytics. It saves this data to a graphical web dashboard, and sends you a weekly or email analysis, depending on your preferences.
NetBase Quid
Want to know how people feel about your brand? Try NetBase Quid.
NetBase provides social analytics for brands.
Global brands like Taco Bell, Coca-Cola, and Yum! use this tool to track conversations around their brands on social and make important marketing decisions.
The tool analyzes consumer sentiment around your brand from social platforms, websites, forums, comment data, blogs, news, and review sites.
It also allows you to conduct social listening to understand your competitor’s audience. Also, you can monitor your brand to know when certain key actions occur. It also provides you with customer experience analytics.
Pro: With these three functionalities, you can know exactly where your brand is getting love from, why customers are dissatisfied, and how you can intervene to get more people to love and trust your brand.
Con: Netbase Quid takes some time to grow on you as the various dashboard templates available are not as intuitive. Also, there is some limitation to the sentiment analysis tool.
Price: Contact NetBase for a demo.
quintly
Do you want to know how your brand stacks up against competitors on social media?
Then quintly might just be right for you. Not only will you get a peek of your brand’s social media marketing performance, but also see how it’s performing against competitors.
Agencies can use this tool as well; they use it for client management, reporting, centralized analytics, and influencer ranking. Media houses can also use quintly for managing their social media platforms as well as tracking relevant conversations and campaigns.
Pro: The tool is simple to set up and has a minimalist user interface, which makes it easy for even the least tech-savvy users to learn how to use it.
Con: The data insights provided can be a little ambiguous, so you may not be able to link ROI or see attribution from individual posts.
Price: Starts at €300 per month.
Sprout Social
Sprout Social is a social media planning service with expansive analytics and reports that help you understand the performance of all of your social accounts.
Configure and customize reports and metrics to help you scale your your business’s presence on social. And if you’re a HubSpot customer, integrate your CRM with Sprout Social to collect and view accurate reports all in one place.
Falcon.io
Falcon.io is a social media marketing platform for Facebook, Twitter, LinkedIn, and Instagram with analytics and community engagement capabilities.
Create an overview of cross-platform metrics and KPIs to determine which of your strategies are working best. Customizable dashboards update in real-time to give insight into your performance on your profiles. And with pre-existing templates, these customizable dashboards are easy to create and implement.
Lastly, integrate Falcon.io with your HubSpot CRM to sync customer data for your social campaigns, create custom and lookalike audiences, and offer customer service all via the tool.
Mailchimp
Mailchimp is a full-service marketing platform that offers analytics for social media ads. It’s easy to use for small marketing teams and requires little time to pour over the accompanying analytics.
With Mailchimp, you’ll have an audience dashboard, which is a page dedicated to understanding audience behavior. Additionally, the software offers tools to look into smart targeting and mobile integrations. These tools can diversify a social strategy and deliver higher engagement numbers by helping you create content that specific audiences will respond to.
Why use social media analytics?
With social media analytics, you can:
- Understand the metrics that matter most to your team and business such as engagement, reposts, shares, clicks, impressions, and sessions.
- Identify effective ways to boost brand awareness and reach.
- Resonate with your audience.
- Boost traffic to your other content and website.
- Increase conversions.
- Improve customer loyalty.
Conclusion
Social media analytics tools let companies harvest data from social media websites and apply analytical techniques to produce useful business information, such as information on customers’ wants, needs and business prospects.