The buzz is growing around social media analytics tools and the implications they have when it comes to targeting ads, identifying influencers and evaluating traffic. So what exactly are social media analytics tools? Simply put, they make it easy for advertisers to measure the effectiveness of their advertisements and efforts. Social Media Analytics Tools Free 2022
Social media analytics tools free 2022 are free services which helps you to identify key areas where your business is succeeding or failing. Social media analytics tools free 2022 provide much more data that can be used to help make decisions and generate ideas.
We live in a digital world. We use social media to keep in touch with friends and family, to meet new people and to find romance. It’s where we express ourselves and stay informed on the latest events. Social media will play a major role in marketing our businesses online in the future. It’s essential that you know how to use it so your business can reach its highest potential. This article focuses on social media analytics tools
Social media analytics tools are gaining in popularity, and deservedly so. With a presence on social media platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube and more, businesses of all sizes and shapes can benefit from social media analytics tools. These resources make it possible to quickly identify trending topics related to your business or industry and respond accordingly.
How to Track Social Media Analytics
Here are the steps involved in tracking social media analytics
- Identify which social media platforms you’ll be measuring impact on (e.g. LinkedIn, Facebook, Instagram).
- Determine which metrics you’re doing to track (e.g. clicks, impressions, likes, shares).
- Choose a time period to analyze (e.g. last quarter, last month, last week, duration of your campaign).
- Determine which tools you’ll use to track and measure success (we’ll cover your options in the next section).
- Review and analyze your data (depending on your tool of choice, there may be internal features to help you understand and analyze your data — such as this one with HubSpot).
- Apply your findings and conclusions to improve growth in the future.
Union Metrics
Union Metrics is a social media analytics platform for public relations and marketing. With analytics, marketers can craft social media strategies and reflect on their content performance.
The platform can monitor social media across multiple profiles, so marketers can access a full set of metrics. This can empower teams to make results-based decisions, rather than testing campaigns based on guesswork.
Special features
- Campaign Reporting – Union Metrics provides campaign analytics for Twitter, Instagram, and Facebook, showing marketers content performance, audience engagement, and much more
- Social Media Research – Marketers can travel into past social media data and lookup old campaigns and analytics, giving them an opportunity to reflect on and improve old strategies
Sprinklr
Customer connections and customer experience management is Sprinklr’s specialty. Marketers can always count on Sprinklr to help with community, advertising, and social media marketing.
The platform can help marketers listen and engage with conversations across social media channels, allowing marketers to really connect with its customers.
Special features
- Performance Benchmarking – Marketers can use Sprinklr’s benchmarking metrics to see where they stand against their competitors and develop competitive insights for their next campaign
- Social Listening – Sprinklr helps marketers monitor and listen to profiles across multiple channels, providing them with clear analytics and visual graphs
Sendible
Sendible is a social media management tool with considerable monitoring, listening, and reporting features. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response.
3 cool features:
- Create presentation-quality reports with a drag-and-drop builder.
- Measure response times and track team performance in responsiveness.
- Get notified of reactions and engage with multiple social profiles across networks from a single dashboard.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 30 days
- Report builder
- Reports for each social media channel
Paid options: $29, $99, $199, and $299 per month
Keyhole
Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations. It lets you track hashtags, keywords, and accounts, for which it provides a wealth of information such as reach, top posts, share of voice, and more for your brand or competitors’.
3 cool features:
- Predict your campaign’s performance with machine learning and make changes accordingly.
- Analyze people’s sentiments when they engage with your posts.
- Manage influencers’ accounts and permissions, and track their performance from one place.
Social media channels:
What analytics you get for free:
- All features for seven days
- Audience insights
- Sentiment analysis
- Compare brands
- Trends identification
Paid options: $49, $99, $199 per month, and custom pricing
Rival IQ
Rival IQ lets you track a number of different companies and compare their performance across not only social media platforms but also SEO. It also analyzes Facebook and Instagram ads, and features historical data up to 24 months. This way, you can pinpoint the overall digital strategies that are working for your competitors and learn from their tactics.
3 cool features:
- Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality.
- Integrate Google Analytics to get a complete understanding of your customers’ journey.
- Improve your Facebook and Instagram ad performance with automated insights.
Social networks analyzed:
- YouTube
What analytics you get for free:
- All features for 14 days
- Facebook ads reports and alerting
- Facebook and Instagram insights reporting
- Facebook boosted post analytics
- LinkedIn and Google analytics
Paid options: $199, $349, and $499 per month
Google Analytics 
One, seemingly unrelated social media analytics tool is Google Analytics.
Even though Google Analytics has been mainly designed to analyze the web performance of your website, it also offers plenty of insights about social media channels, for example:
- Sources of social media traffic to your website: Discover what social media platforms bring the traffic
- Goals completions for your social media posts: Assign goals and analyze their completion
- Conversions from social media posts: Assign revenue to conversions in social media
- Assisted social media conversions: See if any of your social media platform contributed to a conversion
Pros:
- Google Analytics is free.
- Good chances are your site already has it implemented.
- Provides valuable insights about your audience.
- One of the most popular analytics platform – lot’s of tutorials available online.
Cons:
- Takes time and skills to properly set it up to track your social media strategy.
- It’s not designed for managing social media, requires some advanced knowledge about the tool.
BuzzSumo
Another, this time paid, social media analytics tool I personally really, really, really like is BuzzSumo.
What is BuzzSummo? It’s a content analytics tool – among many features such as brand monitoring, social listening or competitor research, it also provides social media analytics:
- Content discovery: Find most shared content in social media networks. It’s a powerful feature for content writers!
- Content analysis: Find social media data about particular topic of interest: content type, top shared domains, top social media platforms, etc.
- Influencer marketing: Find top influencers in a niche or industry based on social media reach or engagement.
Pros:
- Offers free trial
- Presents up-to-date popular content. Allows to find trending topics to share on social media.
- Easy to use.
Cons:
- Bit pricey if you want the full version.
- Not a social media management tool. You will need additional tools if you need that feature.
Brand24
Correct, that’s us – one of the best social media monitoring tools. Says who? Says Buffer!
Brand24 is a social media analytics tool starting at $49 a month and offers a free, 2-week trial (no card required).
The tool does web and social media monitoring and analytics across multiple channels. You can monitor keywords related to your company, for example company name, website address, company hashtag, marketing campaign name or hashtag and discover how they perform in social media channels in terms of social media reach, engagement, volume of mentions, influential sources mentioning them, etc.
- Social media analytics: Analyze the performance of your keywords on Facebook, Twitter, Instagram and YouTube, including volume of mentions, social media reach, sentiment analysis of your keywords.
- Metrics of engagement: Track the engagement the social media posts, marketing campaigns and content generate
- Metrics of influence: They’re great for influencer marketing as you can discover the influence of social media authors talking about your company or any topic
- Trending hashtags: Find trending hashtags on Instagram for any keyword
- Hashtag analytics: See how many times a hashtag was used on Twitter, Instagram and Facebook
Pros:
- Allows tracking brand mentions across all social media platforms.
- It’s possible to generate social media analytics report.
- Ability to check positive and negative sentiments with your tracked keywords.
Cons:
- Doesn’t provide social media management platform.
NapoleonCat
NapoleonCat is a social media management tool with built-in social media analytics and reporting features. It allows you to track the performance of your social media campaigns across channels for multiple profiles and pages. Interestingly, you can also track your competitors’ social media activity.
Equipped with data from NapoleonCat, you’ll easily spot tendencies and craft social media content that resonates with your company’s target audience and brings the best results. Here’s what NapoleonCat can help you with:
- Viewing what content types work best and when and how often you should post to achieve the highest engagement
- Monitoring your team’s activity to keep your social customer service major-league
- Comparing audience insights and post engagement of multiple social media profiles, including your competitors
- Scheduling weekly, monthly, or quarterly social media analytics reports that will be automatically sent out to your boss, your client, or whoever else needs them
Pros:
- Allows you to benchmark your results against your competition
- Automatically generates customizable social media analytics reports
- Tracks social media key metrics in real-time
Cyfe
One of the best social media analytics tools is Cyfe – a business dashboard tool.
It syncs up data from many, many, many marketing tools in one place.
The number of available integrations and dashboards is astonishing and makes Cyfe a powerful tool – it covers not only social media analytics tools but also advertising, email, monitoring, sales, SEO and web analytics tools!!!!
However, let’s focus on the social media part.
In Cyfe, you can build your social media dashboard including following apps and data:
- AddThis
- Bitly
- Facebook Ads: Cost, impressions, clicks, actions
- Facebook Pages: Likes, clicks, active users, page views
- Flickr: Top photos, slideshows
- Google+: Plus ones, circled by
- Google+ Search: Posts
- Instagram: Photos, followers, following
- LinkedIn Ads: Cost, impressions, clicks, conversions
- LinkedIn Company: Followers, impressions, engagement
- Pinterest: Boards, pins, likes, followers, following
- Publisher: Schedule social media posts
- Reviews: Yelp, TripAdvisor, Facebook, Google, YP
- SlideShare: Views, favorites, comments, downloads
- Twitter: Tweets, followers, listed, mentions, influencers
- Twitter Ads: Cost, impression, engagement, follows
- Twitter Search: Tweets, mentions, hashtags
- Vimeo: My feed, top videos
- YouTube
You can try it out for free.
Pros:
- Create reports with in-depth social analytics.
- Easy set up.
- Pre-built widgets for services like Google or Saleforce.
Cons:
- UI can be unintuitive.
- No custom reports with social data.
Sprout Social
Sprout Social is a social media planning service with expansive analytics and reports that help you understand the performance of all of your social accounts.
Configure and customize reports and metrics to help you scale your your business’s presence on social. And if you’re a HubSpot customer, integrate your CRM with Sprout Social to collect and view accurate reports all in one place.
What Are Social Media Analytics Tools?
Social media analytics tools and software provide detailed reporting and data that is related to social media accounts.
These types of social media management tools are used by social media, marketing, and communication teams as a way to identify what is successful and what isn’t during a marketing campaign for a business.
Some of the main identifiers, tools, and reports that these analytics tools provide include:
- Successful Practices
- Target Demographics
- Real-Time Consumer Practices
- Regional Information
- Tendencies
- Customer Desires
- Responsiveness of Customers
- Provide Tracking and Sharing Data
- Aggregate Social Media Statistics
- Compare Data Across Campaigns, Posts, and Pages
- Evaluate Audience Size, Engagement, and Demographics
Basically, marketing teams need this type of software so that they can accurately monitor and report overall social media performance and then justify social media as a viable and well-thought-out marketing channel.
Conclusion
Social media analytics tools free 2022 are loaded with a number of features – social media analytics tools free 2022, despite being available for free, are extremely effective in terms of their functionality and can add great value to your business. These social media analytics tools free 2022 are ranked based on the highest number of positive reviews by users on popular review platforms such as Facebook, Yelp, LinkedIn etc.
Social media is a prominent entity in communication domain especially after the invention of the internet. So it was in order to keep an eye on your social media presence, you needed some statistics and analytics adding to your account. Whether or not this is true today is debatable. But we can say with certainty that social media has taken over our lives and everything revolves around it. Even online marketing depends on this now as each of us wants to get noticed by people and gain something out of it.