Are you looking for the best social media content creation tools? If so, you’re in the right place. People love consuming content on their phones and tablet more than any other device. But with this ease of access, to continually remain competitive in the online space, you have to be a little more creative with your content strategy. Creating quality content doesn’t only appeal to human users but also tells search engines that your website is relevant and updated.
There are many tools that help make your job easier including some of my favorite tools below.
Lumen5
Lumen5 is one of the more interesting visual content creation tools on our list. That’s because it uses artificial intelligence to let you create a video from text. Enter a URL and the software will create videos to match, including photos and music. This is definitely one to keep an eye on.
RawShorts
RawShorts is a drag and drop video editor designed to make it easy to create animated and explainer videos. It includes templates for many industries which users can select and customize. And it’s easy to add other media, transitions, and audio to your video creation.
Soapbox
Soapbox is a Chrome extension from video hosting service Wistia. It lets you create and share videos in your browser window, with no technical skills required. The extension also includes a split-screen view, allowing you to record your webcam and your screen at the same time.
VideoShop
VideoShop lets you add music, sound effects, and voiceovers to your videos. You can also combine and edit clips, and add filters and transitions. Plus it’s easy to share your creations on social media. This app is available on iOS and Android.
Tools to Use: 11 Best Instagram Video Editing Tools Compared (Free and Paid)
Animation Tools
Want to make short animations to liven up your content marketing? These content creation tools will help.
Boomerang
Boomerang is a video app from Instagram, available both as a standalone app and within the Instagram app itself. It allows you to take short stop motion videos, and share them on Instagram. These are a highly engaging and popular content format on that platform.
Biteable
Biteable lets you create up to 5 videos per month in its free plan, and publish them to YouTube and Facebook. It says it’s the simplest way to create a video. You can easily choose from pre-made templates, styles, and soundtracks, or create your own. And you need just one click to share to your favorite social media platform.
Google Photos
Google Photos has a built-in Assistant that works with the photos you upload to automatically create short movies and animations. If you want more control, you can also create them yourself from within the cross-platform app.
Powtoon
Powtoon bridges the gap between videos and presentations, making it easy to create appealing visual content in only a few minutes. These are an excellent way to get attention and engage your audience.
Renderforest
If you’re looking for a way to create visual content fast, RenderForest is a good option. This cloud-based animation and video maker helps you quickly make intro videos, explainer videos, presentations, infographics, and much more.
RendrFX
RendrFX is a paid service, but you can create up to 3 watermarked videos for free. Add your content to the site’s many templates, and you’ll soon have an engaging video you can use anywhere.
Infographic Creation Tools
Next, it’s time to look at tools for infographics, which are one of the most engaging visual content formats.
Easel.ly
Easel.ly aims to make it simple to create infographics by using pre-made templates and adding photos, images, and charts. The free version gives you access to 10 templates, but you’ll get hundreds more with a paid plan.
Google Charts
While Google Charts doesn’t exactly let you create infographics, it’s a great tool to support infographic creation. That’s because it lets you visualize data by creating and customizing multiple chart formats.
Infogram
If you’re looking for interactive visual content creation tools, Infogram is worth a try. In the free version, you get access to 37 types of interactive infographics plus 13 types of maps, and you can use drag and drop to create a stunning infographic.
ThingLink
ThingLink is another piece of digital content creation software with a focus on interactivity. You can embed images, video, 360° content, maps and more for a truly immersive experience.
Death to Stock
The founders of Death to Stock had a goal in mind: help businesses, bloggers, and creatives overcome the difficulty of finding quality stock images that fit with the individual style and vibe of their brand.
Death to Stock takes a bit of a different approach to stock photos – you can join a mailing list for a monthly batch of stock images you can use, or sign up to a premium membership for an affordable monthly fee. You can also take advantage of a two-week free trial to test it out.
Revenues from the premium subscriptions help fund photography trips to keep the content coming in.
Infographic Creation Tools
Piktochart
This infographic creation tool encourages users to “make information beautiful.” And with a wide range of fully customizable templates for its nearly 15 million registered users, Piktochart allows you to do just that.
But it doesn’t stop there. This content creation software allows users to create more than just infographics – you can also create presentations, reports, and even print designs like flyers and posters with the same level of unique and intuitive customization.
Piktochart has a 30-day free trial, and monthly subscriptions starting at $12.50 with special pricing for students and non-profits.
Venngage
Venngage is a free content creation tool with hundreds of unique templates users can choose from to help them tell their story visually.
Simply choose a template, add your charts, text and visuals to the project, and customize your new infographic with fonts and colors to make it your own.But Venngage’s capabilities don’t stop at infographics. Users can also create everything from reports, logos, and newsletters, to mind maps, white papers, and business plans.
This tool also has special pricing for students (50% off!) and nonprofits.
Easelly
Easelly is a content creation tool that takes a more simplistic approach. Other tools may offer more granular baseline customization, but Easelly offers extras that give it an edge.
This freemium content creation software has a basic free version that’s easy to get started with – including hundreds of thousands of themed templates.
With an upgrade to the paid version, Easelly also includes help from the service’s design team, bulk packages for user seats, and a dedicated account executive for support.
Visme
“Speak Loudly. Speak Visually.” proclaims Visme, another freemium content creation tool.
With an extensive library of templates, icons, objects, and more to choose from, Visme helps users create interactive assets and build infographics, ad banners, charts, reports, and social media visuals.
Don’t let all the choice scare you off, though. You can always simply choose one of their template options and publish!
Beyond the option to use its free content creation tools, Visme’s paid versions are very well-priced, with lots of added options – and discounts for students and non-profits.
PowToon
Video is the most popular medium on social media networks. The problem is, many companies rely on expensive external agencies to create these videos. The finished product can look too contrived, miss the message mark, and really drain the budget.
A tool like PowToon means you don’t have to be a video master to create engaging videos, especially for presentation purposes. The platform allows you to choose from several templates and customize them according to your business. You can simply plug and play your content and share across your social media networks. Free and paid versions are available from $19 to $99 per month.
Interested in learning more about video? Check out this guide to video marketing on social media.
Animoto
Animoto is another great video platform that allows non-experts to create captivating multimedia. Animoto allows you to turn existing video clips and images into video slideshows with little effort. You can either use one of their existing storyboard templates or build a video from scratch depending on how much time you have and your ambition!
Animoto does offer a free version, if you don’t mind having their branding on your videos. Other plans are at €28 or €69 per month based on your business’s needs. Annual subscriptions offer significant discounts.
How to Create Quick Videos with Animoto:
- Use one of the many storyboards provided by Animoto to speed up your video creation process. Each comes with a song, a style, and a particular structure.
- Replace the existing template content with your own text, video clips, and photos.
After you create your video, you can download it in various formats and levels of quality and upload it directly to your social media platforms. There are many ways to use video in your social media marketing, so make sure you do some research to find out the best route for you.
Knowing how to create a great video is one thing but understanding how to create good marketing videos is another. Consider a social media and marketing course to use video to its full potential!
Placeit
One more video tool in this list is PlaceIt. This image and video tool allows brands to showcase their products and digital designs in realistic web/video environments. It can save hundreds or even thousands of dollars on externally sourced product videos and images.
A one-time purchase on the platform costs a few dollars, or you can choose to pay $14.95 per month, or $89.69 yearly, depending on your brand’s needs.
How to Create Video mock-ups with Placeit:
- Search for your desired environment. Tip: include your preferred device (e.g. iPhone or Mac) and background (e.g. office or cafe).
- Upload your image or enter a URL to grab a screenshot. Placeit will automatically place your image in your selected environment.
Once you have your product images, you have the tools you need to promote your products on social media via organic or paid posts.
Conclusion
If you are a blogger, you should master the art of content creation. To master the art of content creation, you have to have some awesome tools and strategies under your belt. That’s why we put together this list of content creation tools to make your blogging life easier!