How to do a Social Media Management Tool Comparison? You probably have a tight budget and you want to find the best social media management tools for your business. In this situation, comparing is a great way to spot which one is cheap and outperforming others.
Want to learn about best free social media management tools 2021? Or about best social media management tools? Check out these social media management tools comparison 2021. All leading social media marketing software programs have been compared and reviewed to help you find the simplest and fastest way to manage your business
Socialoomph
Socialoomph has provided scheduled social posting services since 2008. It offers three paid plans, as well as a free plan. The Free Plan allows a single user to schedule unlimited posts to one social profile (limited to a maximum of three posts per hour). Even the most expensive Business Suite is reasonably priced compared to competing apps.
Socialoomph has a much more spartan interface than its competitors. It does, however, provide numerous benefits, and techies will love it. Most other people will need to make use of the help files as setting up your social accounts is the most challenging part of the entire process.
A central concept in Socialoomph is that of teams. With a free account, you automatically have one team – called “My Account.”
Socialoomph offers a variety of ways to create posts. You can both schedule and queue posts. You can begin posts from scratch; you can bulk import them, you can set up various queues, and collect content from RSS feeds.
You can also use Socialoomph to post to your blog. You can create content for your blog and publish it at set times using Socialoomph’s queue. You can then use another queue to publicize your blog posts across your social channels.
Social Pilot
Social Pilot targets a broad audience, with pricing options aimed at everyone from small businesses to large enterprises. They don’t have a free plan, the lowest being the Professional plan costing $30 per month or $25 per month if paid annually. They do, however, provide a free content curation and influencer discovery tool. All you have to do is enter a topic, and they will find relevant content for your niche. They also offer a 14-day free trial on any of their plans.
SocialPilot features a clean and organized interface. The management of accounts is efficient, as you can organize each account into relevant groups. It’s easy to post the same content across multiple channels, customizing things as necessary. Social Pilot makes short work of scheduling, queuing, editing, and sharing all your content.
Hootsuite
Hootsuite has a special place in my heart, likely because it’s the first social media management platform that I used at my very first job as a Marketing Assistant. At the time, I was managing the company’s social strategy before social advertising had really taken off. I can still remember the hours upon hours I would spend putting together a posting content calendar and setting reminders for myself to tweet at certain times. This was until I discovered Hootsuite and my life as a frantic Twitter bird instantly changed.
So what does the Hootsuite free plan include? This option is decently robust with the ability to:
- Manage 3 social profiles in one place
- Schedule 30 posts in advance
- Generate leads with social contests
The free plan also includes basic analytics for tracking followers and various growth and content statistics and two RSS feed integrations. Not too shabby!
Buffer
Next up is Buffer. Similar to Hootsuite, Buffer has been in the social media management space for quite some time, and they are a respectable platform that allows you to manage multiple social profiles with ease.
With many overlapping features to Hootsuite, some of my favorite Buffer features include the ability to easily schedule content while browsing the web with their Chrome extensions. Buffer also suggests the perfect moments to post based on follower activity – pretty neat!
While there are a variety of options for larger organizations and agencies, the free plan just may suit your social media management needs. Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, create and schedule content using their image creator and GIF/video uploader, and shorten and track links.
Buzzsumo
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
- Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
- Find influencers related to particular topics.
- Get alerts based on keywords, brand name, links, author name, or domain.
- Track competitors and do an analysis based on their content.
- Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
- And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
Missinglttr
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
Falcon.io
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
G2 Ranking: 4.1 out of 5
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 a month and increases based on custom features.
Conclusion:
Social media management tools are a necessity in today’s modern world. If you want your business to be seen online then you need these tools. It is estimated that over 70% of businesses have a presence on social media. If you have a business that does not yet have a social media presence or your current network is not performing well, then it’s time to get with the times and start utilizing social media management tools.