If your charity manages social media for its organization, it can be challenging to find the best social media management tools for nonprofits. There are numerous platforms on which you can post content. With each social network platform comes different rules about how you can post content and when you should post it. If you want to build an effective social media presence for your nonprofit organization, make sure to choose a few best social media management tools that work with your nonprofit’s goals.
Are you managing a nonprofit and wondering how to use social media or find the best social media management tools? If so, this post on social media management tools for nonprofits is for you. I’ll tell you how to use each platform effectively, tools to help you be more efficient, and ways nonprofits are using different types of social media.
Hootsuite
Hootsuite is one of the most popular and widely-used social media management tools, due to its ease of use, accessible pricing, and variety of features.
Key Features: Hootsuite allows you to manage your presence from all major social networks like Facebook, Instagram, Twitter, LinkedIn, and YouTube from one dashboard. They also offer integrations with several other platforms. Hootsuite allows you to schedule up to 350 social media posts at once. You can also schedule Instagram posts, including regrams.
My favorite feature is the ability to add the Hootsuite button into your browser, so you can schedule a tweet, Facebook post, or LinkedIn post with one click.
Pricing: Free for one individual user and 3 social profiles. Other paid plans available if you need to add more team members or profiles. Hootsuite offers 50% off on all of their plans for nonprofits.
Buffer
Buffer is my favorite social media scheduling tool, mostly because I love their fun and friendly brand voice, and their blog is the best in the business.
Key Features: Similar to Hootsuite, you can schedule posts on all the major social media networks, access analytics and reports, and use the browser extension to quickly and easily add content to your posting queue.
My favorite feature is the ability to schedule retweets that look great and pull in the original photo. If you are like me, you go on Twitter during certain parts of the day, and you don’t want to flood the feed with tons of retweets. Buffer integrates with Twitter when you want to retweet someone, so you can schedule it to be spread throughout the day or week.
Pricing: Free for one individual user per network on the Individual plan. Note that Pinterest is not included in the free plan. Like Hootsuite, paid plans are available if you need to add more team members or profiles. Buffer offers 50% off on all of their plans for nonprofits.
Later
If you are a heavy Instagram user and you want to build your community and engagement on that platform, then Later is for you.
Key Features: The most unique features are the ability to plan and schedule posts in a visual calendar view, which is useful to a visual person like me. You can also preview posts as they will actually appear on the platform. I especially love the Visual instagram Planner, where you can see your entire feed on desktop and mobile, which helps to create a consistent look and feel, as well as plan longer campaigns.
Pricing: Free for one individual user per network on the Individual plan, with a limit of 30 Instagram posts per month. Through the Later for Nonprofits Program, they offer a 50% discount on an annual subscription for our Premium plan to qualified nonprofit organizations.
ViralTag
ViralTag advertises itself as “the #1 social media marketing tool for sharing visuals.” if your nonprofit has active accounts on Instagram and Pinterest, and you are looking to create and share more visuals, you should check out ViralTag.
Key Features: Like many social media scheduling tools, you can manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with a team, and analyze performance. What’s special about ViralTag is their “visual marketing calendar”, where you can create and schedule multiple Pinterest pins and Instagram posts.
Pricing: 14 day free trial. Individual accounts start at $24/month. I could not find specific information about nonprofit discounts on their website, but since their competitors all offer this perk, I suggest contacting them directly to see if you can get a discount.
StoryLab.ai
Create better Social Media Captions faster.
If you want to succeed on Social Media, you’ll need more and better content at scale. StoryLab.ai is a free tool that helps you generate highly relevant Social Media Captions. Simply describe what you would like to post about and StoryLab.ai’s tool will do the heavy lifting for you.
You’ll have Facebook, Twitter, Instagram Captions in no time.
It’s like having an AI buddy that you can spar with and shoot ideas with a click of a button.
StoryLab.ai’s Social Media Caption generators come with a free trial. No credit card needed.
Give the Social Media Caption Generator a try for free.
Buffer
Buffer is a popular and widely used social media marketing tool. Due to its simplicity and efficiency, Nonprofits love using this tool. This tool offers amazing analytical features to track the performance of all your social media posts.
Features:
- For nonprofits that are just starting up, buffer offers a free account.
- Based on the followers’ activity, it suggests perfect moments to post on social media accounts.
- You can also create and schedule your content with the buffer’s image creator and shorten your links.
Buffer
Buffer is a popular and widely used social media marketing tool. Due to its simplicity and efficiency, Nonprofits love using this tool. This tool offers amazing analytical features to track the performance of all your social media posts.
Features:
- For nonprofits that are just starting up, buffer offers a free account.
- Based on the followers’ activity, it suggests perfect moments to post on social media accounts.
- You can also create and schedule your content with the buffer’s image creator and shorten your links.
Liinks
Liinks lets creators design and build pages in minutes, with more ways to customize than other link-in-bio tools.
No two pages are alike – great for creatives, personalities and brands wanting full control over their page’s look and feel. Create beautiful micro landing pages with ease. Drop in your links, style your page and add it to your bio.
It’s free to get started with Liinks, but upgrading to Liinks Premium (only $3.99/month!) unlocks robust features giving full advantage of all the awesome customization options.
Every Liinks user gets:
– Unlimited basic links
– Profile picture and bio at the top of your page
– Social icons for quick reference
Premium Liinks users can:
– Add images to your links and choose between 6 awesome different layouts, including Grids and Carousels
– Customize the colors, fonts, background, and more to match your brand.
– Add Media embeds (Youtube, Spotify, etc…)
– Connect to Instagram to automatically update your Liinks page with links from your post captions
– Collect emails in Mailchimp with a Mailing List block
– Animate your Liinks to draw attention or schedule them to show and hide at a specific time
With an expanding feature set and low price point – Liinks is a great option for those looking to stand out with a beautiful and unique bio link page. Explore some of our favorite pages here!
NapoleonCat
NapoleonCat is a complete set of simple and flexible social media management tools. The actionable prices make NapoleonCat stand out from its competitors, plus they offer a 50% discount for all non-profit organizations.
Features:
- You can reply to all interactions from all major social media platforms in one place.
- Thanks to the Auto-moderation feature, you can automatically reply to defined comments and messages and hide or delete spammy and inappropriate content.
- The scheduling option is available for Facebook, Instagram, Twitter, LinkedIn, and Google My Business. Plus, you can create one post and share it across all the mentioned platforms with a single click.
- You can also schedule automated social media reports that get sent right to your email address every week or month.
SocialBee
If you’re looking to save time and energy when it comes to your social media posting, look no further than SocialBee! Jam-packed with multiple features designed to make your (social media) life a lot easier, SocialBee allows you to categorize, schedule, and share content across all major platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and even Google my Business.
Features:
- You can categorize your content to have a healthy mix of posts, from promotional to educational ones, depending on your goals;
- You can recycle or expire posts with the Evergreen/ Share-Once features, to make sure you’re never running out of relevant content and avoid posting obsolete content
- You benefit from advanced editing options, which allows you to tweak your content the way you see fit and tailor it to the platform and intended audience
- You get insights on how your posts perform and the activity status for your accounts.
Sprout Social
Sprout Social combines different social media management features in one place. It helps you to find and form real connections with people. It helps you to monitor user’s social media posts, schedule content and engage with the targeted audiences.
Features:
- Sprout Social has amazing features of monitoring, analytics, scheduling and reporting, all in one place.
- It offers faster and smarter communications with easy joining social conversations and builds your community.
- It offers 30-day free account.
- It has a feature of the unified smart inbox to streamline engagement.
Agora Pulse
Agora Pulse is a simple and effective social media marketing tool. It has all features of scheduling, analytics and you can even run quizzes and promotions on your social media accounts to engage with your audience.
Features:
- The dashboard of the Agora pulse is very straightforward.
- It allows easy switching to all your social media accounts.
- One of the amazing features of the Agora pulse is the social media inbox that allows instant checking on social media updates on your accounts.
- It helps you to personalize your content for each social media networking platform.
Social Bakers
This social media marketing tool enables NGOs to work on various social media platforms through Artificial Intelligence (AI) to understand the audience’s behavior. It helps in engaging more donors to your cause.
Features:
- You can get insights into the customer’s requirements and can create your content based on that.
- You can analyze your performance against your competitor’s and can use these measures to improve your content.
- This tool saves you time by managing all social media publishing tools from a single dashboard.
Conclusion:
Social media is a lot of things to a lot of people. For some it’s just another networking stream, while to others it’s an invaluable prospecting tool. To nonprofits, social media means access to more people, more donors and/or more advocacy and awareness than ever before. But with the right tools, it also means greater efficiency for social media management and continual growth for nonprofit organizations.