Instagram is the most effective social marketing platform for business. It lets you reach out to millions of people on the go. But this does not come so easily. You will have to spend some time learning social media tools instagram or get the best social media management tools in your hand. Social media management tools are tools that help you manage multiple social media accounts. Some of them allow you to connect to many different accounts, while others focus on only one or two social networks. Yes, if you need a complete solution that includes everything, here it is!
Wondering about the best social media management tools free? Suppose you want to learn social media management tools instagram for free. I think your search is over, because here is a list of all of the best social media management tools that you can use starting today.
Buffer
Buffer is one of the longest-running social media tools aimed primarily at scheduling posts, although it’s gone through multiple updates, shifts, and iterations. It supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Free users can connect up to three social accounts, including Facebook Pages and groups.
When you first connect a social account, Buffer will create a schedule for you. By default, Buffer creates four slots per day: in the morning, around noon, late-afternoon, and later in the evening for the time zone you’ve selected. Head to Settings > Posting Schedule to tweak this at any time, delete or add time slots, or disable an entire day. The more slots you have, the more updates you’ll need to schedule, but scheduling updates is easy with Buffer’s intuitive dashboard, mobile apps, and browser extensions.
For scheduling content from the web, Buffer offers browser extensions for Chrome, Firefox, Opera, and Safari. Click the Buffer icon in your toolbar (or use a keyboard shortcut), compose your update, and click Add to Queue to schedule. There are also mobile apps available for both iOS and Android, so you can schedule on the go.
While Buffer’s free plan is good enough to get started, if you want a more complete social media management solution or to control more than three social media accounts at once, you’ll need to pay $6/month per social channel for the Essentials plan. This gives you access to detailed analytics and engagement features, which let you interact with your audience directly from Buffer. (Also, if you want to bring team members on board, Buffer goes up to $12/month per social channel.)
With Zapier, it’s easy to link any other service you use to Buffer. For example, you can automatically add new blog posts to your schedule, either directly from WordPress or through an RSS feed.
Hootsuite
If you’re looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. The app is compatible with over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest. More network connections are available through the Hootsuite app directory, though they can be hit or miss.
Hootsuite includes a full scheduler for queuing posts at times of your choosing. You can create your own schedule or use the AutoSchedule function to schedule your updates at optimal engagement times. By uploading a CSV file with prepared updates using the Bulk Composer, you can fill your queue for days, weeks, months, or the duration of an entire social campaign. Once you’ve filled up your queue, it’s easy to view your outgoing posts from the Planner and reorder your update schedule with a simple drag and drop.
One of Hootsuite’s strongest areas is analytics, though you need one of the more expensive plans to get the full suite of them. The tool helps you understand social results by drawing on more than 200 metrics to measure performance. Once you’ve generated reports, you can export them as Excel, PowerPoint, PDF, and CSV files for use within your organization. You can run similar reports to measure team or individual performance.
Hootsuite can also help you monitor the social web with custom social streams. These customizable feeds let you watch the social web for mentions, new followers, search terms, hashtags, engagement, and more. You can construct precise streams that include or exclude specific keywords, post types, locations, and languages. As an example, if you’re in the business of selling custom portraits, you could target the search term portrait :( filter:images to find negative posts that mention the word “portrait” with an attached image. You could then target these users with your own business.
For bigger businesses, you can assign different levels of access to various team members to avoid handing out passwords. Your team can use Hootsuite’s included content library to compose updates with on-brand assets of your choosing. Hootsuite includes free stock photos and GIFs courtesy of GIPHY, or you can connect Dropbox, Google Drive, and OneDrive to draw on your own resources, or your paid account with services like Adobe Stock. You can even assign tasks to your team members (like responding to comments or incoming messages), then approve the outgoing responses before they’re sent.
Hootsuite also integrates with Zapier, so you can do things like automatically thank new Twitter followers or create new messages directly from your task management app.
Later
Later is used by over 600 thousand world’s popular agencies, brands, and influencers. Their comment management plan is one of the easiest to use and the most successful on Instagram. If you wish to schedule 30 photo posts without video, this can be done for free. Their paid options range between $9 and $49 per month for up to 5 profiles.
Sendible
Sendible is an excellent social media management tool because it is versatile, allowing users to publish and schedule their posts directly to this platform as well as other social networks.
You can use it for many other things, too. Sendible helps you reply to followers, schedule updates, create analytics reports and manage your team.
Their Micro package allows you to manage 4 social accounts at a price of $24 per month if you pay for it annually. There are also higher packages available for bigger teams or agencies.
Tailwind
Tailwind is an analytics and scheduling app popular among Pinterest users, and a very popular one. Very recently, they expanded their amazing features to include scheduling on Instagram. These updates make Instagrammers’ lives much easier by letting them schedule the posts within minutes.
Another highly popular feature here is the Smart Schedule feature. Tailwind won’t just let you schedule posts – it will also advise you on when to schedule these posts based on the optimal posting times on the platform.
For only $15 monthly you can get the Plus Plan for Instagram, or choose to test the free scheduler for up to 30 posts before you decide.
SocialBee
SocialBee is another all-in-one social media management solution that’s suitable for Instagram influencers, SMBs, and agencies.
Like Agorapulse, SocialBee is a cross-platform tool that can help you manage your Facebook, Twitter, and Pinterest campaigns, in addition to Instagram. You can use it to organize and schedule your content, share it across platforms, and track performance.
They have a bunch of innovative scheduling features that we liked. For example, the content Categories feature allows you to create different categories for different kinds of posts, which can help you to get a balanced content mix. You can also edit all posts in a category at once using the bulk editor, which is a huge time saver.
You can recycle your top-performing content by creating new variations of your posts and rescheduling them to squeeze out even more value. If you’re publishing time-sensitive posts like limited-time promotional offers, you can set expiration dates for all your posts. Alternatively, you can set them to expire after a certain number of shares, which can come in useful when you’re running social giveaways.
Aside from the above, SocialBee also includes excellent Instagram analytics and reporting features, custom short URLs, URL tracking, and more.
Pricing: SocialBee offers a wide range of paid plans suitable for different budgets. Their entry-level plan currently starts from $13.30/month. Plans suitable for agencies start at $79/month. A 14-day trial is available.
PromoRepublic
PromoRepublic is a leading social media marketing tool with powerful automation features built-in. It’s designed to help businesses and agencies that need an easy way to manage hundreds of social pages at once.
You can leverage PromoRepublic’s powerful automation tools to simplify your workflows and save time. These include:
- Automatic reposting. PromoRepublic can automatically re-queue content that performed well for a later date to maximize engagement
- Done-for-you content templates. Creating great social content takes a lot of time. PromoRepublic can help reduce your teams’ workload by providing you with a wide catalog of ready-made, industry-relevant social content and over 100,000 templates to use in your campaigns, so you don’t have to start from scratch.
- Efficient workflows. Easily send social content to different team members or clients for quick approvals to avoid bottlenecks.
Aside from the above, PromoRepublic also comes with in-depth analytics and reporting features, and an awesome reputation management tool that makes it easy to manage and respond to customer messages, ratings, and more in one centralized location.
Pricing: Paid plans start at $9 per month. You can get started with a free 14-day trial.
Iconosquare
Iconosquare is another powerful Instagram tool for businesses that stands out for its in-depth analytics, publishing, and monitoring tools.
Iconosquare includes many of the same features as other all-in-one Instagram tools on this list, including a powerful social scheduler and social listening tools. However, it’s better than most when it comes to analytics.
It provides you with a wealth of data and lets you really drill down into your campaigns to find out what’s working and what’s not.
You can easily visualize key performance indicators like follower growth, average post engagement rates, reach, and impressions in easy-to-read graphs.
Then, compare your performance against provided industry benchmarks for over 100 different industries to see how you stack up. You can also compare organic vs promoted posts to see how your promotional campaigns impacted various metrics.
Use the Conversations feature to see how your brand or competitors are being mentioned across Instagram. You can sort mentions by type (e.g. comment mentions, caption mentions, tags, etc) or media type, and respond to any comments you feel you need to jump in on.
Pricing: Iconosquare pricing plans start from $49/month (billed annually). You can sign up for a free 14-day trial with no credit card required.
Shorby
Shorby is the best Instagram bio link tool on the market. It allows you to build landing pages to house all your links and then generates a short link for you to add to your Instagram bio.
One of Instagram’s most annoying features is that it only allows you to add one link in your bio. If you want to promote multiple pages through Instagram, this limitation can be frustrating.
Fortunately, Shorby provides a simple workaround. All you have to do is sign up and use the intuitive SmartPage page builder to create a landing page in minutes, then fill it with your priority links, tweak the design to match your branding, and you’re good to go!
You can then grab your personalized shor.by URL and add it to your bio.
The Rich Links feature ensures all your links look super-clickable to improve your CTR, and tracking pixel support enables you to retarget the people who click through (only available in select plans).
Pricing: Plans start from $15/month.
Conclusion:
You’ve probably heard of social media management tools instagram. Everybody from businesses to celebrities have been flocking to Instagram and you might want a piece of the pie too. These social media management tools allow you to engage with others and give your Instagram marketing a boost.