Social media management tools play a vital role in the success of your business. One cannot be successful online without a proper plan of action and following it strictly. Businesses these days are becoming social, and in turn, lots of businesses are coming up. Not all businesses succeed though; this is because most of them do not have the right social media management tools to use. Using the best tools will help you manage your social accounts and aid you in the process.
Social Media Management Tools List From the most basic of uses to the most complex, social media has revolutionized the way in which we engage with audiences. For marketers, using social media to drive engagement and build brand awareness is no longer a question of “how?” but “where do I start?” Whether you manage one page or multiple pages for your company, there are several social media management tools that can help make your life easier. Here’s a list of our top picks for social media management tools.
eClincher
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images and lets you search for social media influencers.
Social Pilot
Simple & cost-effective social media management tool for teams and agencies
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fits many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offers it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
CoSchedule
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
MavSocial
Streamlined social media management
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.
Falcon.io
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve businesses of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience, and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email, and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 a month and increases based on custom features.
Sprout Social
Sprout Social has positioned its scalable platform to large organizations and teams known favorably for monitoring, scheduling posts, analytics, and team management with approval workflows. Those interested in employee advocacy will also enjoy this social media management tool.
This simple yet powerful platform is user-friendly and offers all of the basics that you’d expect in addition to any customized features upon requests. One such feature is the individual statistics for each post.
Sprout offers post approvals and administering permission settings, which cater to digital agencies in addition to medium-sized businesses.
There is a social inbox tool that is great for communicating and engaging with your audience, in addition to a social monitoring and keyword search feature. Unfortunately, it does not have the Auto Post with queues feature or an influencer search feature.
Pricing begins at $99 per month up to $249.
Hootsuite
Hootsuite was first on the social media marketing scene and has been around since 2008. Hootsuite is the most blogged about social media platform out there and you will find they exist on most listicles.
They are well known for content curation, organization, scheduling, monitoring, and RSS integration and have a notable reputation. We feel a lot of teams large and small start with Hootsuite and then scale to other services that might meet their needs better.
But, what we can genuinely appreciate is the sheer size of Hootsuite, their marketing prowess, their educational Hootsuite Academy that helps you learn social media marketing and allows you to pay for certifications to arm you with the skills you need to be successful.
Hootsuite social media management tool allows for bulk scheduling, meaning you can upload several posts at once in addition to client management support. They do not have an Auto Post feature, social inbox, or influencer search.
However, it is highly well-known for being a fully integrated tool that has a great social listening feature. They also offer a 30day trial.
Pricing is from $29-$599.
Sendible
Sendible is brimming with features tailor-made for busy agencies.
Like the rest of the social media management tools on our list, the platform allows you to schedule and monitor engagements across multiple social accounts. For marketers juggling a roster of clients and campaigns, a dedicated management platform is a must-have or reining in the chaos.
Sendible encourages the use of workflows and approvals for the sake of assigning and delegating tasks in a timely manner. Features such as roles and account limits are helpful for agencies working alongside clients and freelancers. Much like Sprout’s own ViralPost, the platform has its own optimized timing feature as well.
Pricing: “Creator” plan starts at $29/mo.
Loomly is an ideal tool for small social teams and agencies looking to master the art of collaboration.
SocialBee
SocialBee is a social media management tool that helps businesses make the most out of their social profiles. If you’re looking to post fresh content on a regular basis, this tool is your go-to choice. With SocialBee you will save plenty of time because you can easily automate your social media posting.
With a user-friendly interface, it offers the possibility to categorize your content, just like top social media specialists do. This way your audience will enjoy the best mix of content. It is awesome that you can schedule all your posts from one place, therefore sharing content across your social media platforms becomes a piece of cake.
Standout features:
- You can easily import content from various sources and edit it in different formats
- You can post and customize content for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google my Business
- You can generate your own posting schedule based on best practices for each platform
- SocialBee’s Collaboration Features help you and your team collaborate better and work together efficiently
Sked Social
It’s no secret that Facebook ads create your website brand and help you reach your targeted audience. However, too many ads have made it easier to overlook them on Facebook. Hence, marketers are moving towards less-scratched platforms like Instagram.
Sked Social (previously branded as Schedugram) is a social media management tool created to target Instagram audiences.
It provides an easy and efficient way for scheduling media sharing. You can upload bulk content on your Instagram account. The user interface of this tool is pretty simple, so you won’t have to worry about usage. However, you don’t receive support in the free version.
Beyond using Sked Social, there are a number of other ways you can integrate Instagram into WordPress.
Standout features:
- You can customize (crop, filter or edit) images for bulk sharing
- Upload to multiple Instagram accounts through an easy-to-use interface
Loomly
In addition to social media management features, the platform also boasts features to help marketers wrangle their projects. This includes calendars, deadlines, and workflows.
As an added bonus, Loomly actually generates ideas for your social media content strategy based on trending topics and social conversations. The affordability of the platform is a huge point in its favor, as is Loomly’s clean, easy-to-use interface.
Pricing: “Base” plan starts at $25/mo for two users.
HubSpot
HubSpot is a household name in marketing and the platform’s social media management features are nothing to scoff at.
Specifically, Hubspot lets you monitor social engagement in the context of your customer relationships. Shout-outs and mentions from customers are logged by default, representing a massive time-saver and less manual logging on your part.
Coupled with HubSpot CRM, the platform gives you a detailed understanding of your customers’ social interactions and how many actual leads you’re generating from specific platforms. This allows you to immediately highlight the ROI of your social campaigns.
That said, the platform is only available to those already using HubSpot and isn’t a native social media management app.
Planable
Planable describes itself as “the easiest collaboration tool on the planet,” promising 6x faster approvals for teams juggling social media tasks.
With an emphasis on workflows and approvals, this is yet another tool meant for agencies eager to reduce bottlenecks. Features such as one-click approval between you and your clients make for near-frictionless collaboration.
Although there are few truly free social media management tools out there, Planable does offer a generous 50-post free test period for marketers on the fence.
Conclusion
If you’re managing social media for your brand or company you know that it can be a tricky and time consuming task. There are so many tools out there to help with this but they all cater to slightly different jobs, from scheduling updates and creating graphics, to finding influencers, tweeting and figuring out what’s effective.