There’s a wealth of data out there, but to get to it you need the right social media analytic tools. In this post I will tell you about some excellent marketing analytics tools. I have used all these social media measurement tools myself and have found them to be useful in different situations. The best social media analytics tools are able to help you understand how your content is performing, which will then allow you to create more content that resonates with your audience.
You could then use these analytics tools to find what type of content performs best for your business and market yourself accordingly, helping you keep track of brand awareness, engagement and popularity. Social media marketing measurement tools make it easier to monitor how your social media strategy is performing.
Buffer
Buffer has three main tools and many extensions to make your life as a social media manager.
If your main goal is to build your audience and grow your brand in the world of social media, you’ll need Buffer Publish. The tool lets you plan, schedule, and publish content for Instagram, FB, Twitter, Pinterest, and LinkedIn on a straightforward dashboard. You get to work simultaneously with your teammates for approvals and revisions. With its starting price being $15 / Month for Pro, you can also pick either Premium or Business Plan depending on your team’s and brand’s needs.
Buffer Reply is preferred if you focus on customer service on social media. Checking inbox, answering questions has never been easy! On Buffer Reply, you can reply to all your social conversations and support requests across IG, Facebook, and Twitter from one collaborative team inbox. Plus, you can assign conversations to the right person on your team, see who else is viewing a conversation, and drop-down notes for your team to see for future reference. Automated and saved replies, shortcuts, and priority tagging are also super helpful. Buffer Reply gives you a comprehensive and extended report to see volume, response times, and your team’s productivity in CSV format to measure your customer service performance.
Buffer Analyze is their FB and IG analytics tool. To better understand your audience demographics, account analytics, story & post analytics, your ‘top’ posts, and more, Buffer Analyze is the way to go! Again on one single dashboard, you track your FB and IG performance and create reports.
SocialMention
SocialMention is an aggregate tool similar to Google Alerts, but for social media, only. This will give you insight into not only what is being said, but who is saying it and what the general sentiment is.
You can set an RSS feed, email alerts, or even add a real-time widget to your website. You can also download a CSV/Excel file for further evaluation.
Klout
Monitoring influence isn’t an exact science, but having a tool that helps you begin to gage someone’s online presence can be useful. Klout is a free tool that will allow you to measure influence on Twitter, Facebook, Google+, and several other channels.
Facebook Insights
The Facebook insights dashboard gives you all of the analytics data for your Facebook page. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.
NetBase Quid
Netbase Quid offers full coverage of your business, from brand health to consumer sentiment, tracking metrics spanning reach to engagements – leaving no stone unturned. It gathers intel from not only the top social media platforms, but from top tier news sources, blogs, consumer reviews, trade and research journals and more. This helps you maintain a firm grasp of where you stand not only in consumer eyes, but in the global market as a whole.
With next generation AI to sort and filter online conversations, your brand will never wonder how it is perceived by audiences. And with natural language processing (NLP), it can detect sarcasm, recognize urban/slang words and even reveal hidden sentiment behind social media posts.
Benchmarking is easy here too. You can view history going back 54 months and compare engagements, reach, followers, sentiments and so much more. Perform a competitor analysis, compare news vs social, use one of hundreds of filters or themes to see how your brand stacks up in the customer service department, or how you’re viewed in relation to any social justice issue. Discover key brand ambassadors, from micro influencers to big names, and then track their performance over time. There’s not much you can’t do here.
Iconosquare
This is a good all-around tool. It measures mentions, followers, reach, engagements and more. You’re able to visually see organic vs promoted Instagram posts and their impact across multiple metrics. And if you’re wondering how your Instagram Stories are performing, wonder no more. Iconosqaure offers analytics for this specifically, providing intel on reach and engagements, along with best times to post. And all of this allows your team to build an effective strategy.
Pallyy
Sticking with our Instagram theme for a moment, Pallyy offers great coverage when it comes to in-depth social media analytics specifically geared towards Instagram. With 200 million users checking out at least one business profile each day on Instagram, it has become critical to keep an eye on not only your audience here, but that of your competition as well! Pallyy can track up to ten of your Instagram competitors. You can do a little bit of social media sleuthing to see what they’re successful with, so you can emulate it. Or similarly, avoid any challenges they’re facing.
Audiense
Who makes up your audience? Are they coffee drinkers? Do they like traveling? Which generations buy your products the most? These questions are answered with Audiense.
Understanding these metrics helps you create better targeted ads and specialized messaging for your consumers online, ensuring they buy and buy again! Though this tool is Twitter-centric and it does a great job monitoring this platform, including messages. It also offers chatbot technology allowing you to automatically respond to any messages in your Twitter inbox directly from your Audiense dashboard.
Twitter Analytics
Twitter now has its own analytics dashboard. With Twitter Analytics you can track timeline activity, including tweets that were favorited, retweeted, and replied to. The tool also tracks number of mentions, new followers and newly followed. For more information, see “Twitter Analytics: A Beginner’s Guide“.
Google Analytics
Google is a leader in search, email and much more. And as far as social media measurement tools go, they have something different to offer. This tool takes an approach to social media measurement that’s unlike others – it keeps track of how your social profiles interact with your website. So, if you’re using your social platform to push sales to your website, Google analytics can help you keep track of which campaigns are effective and directing traffic to your website, as intended. And it provides intel on ROI, post engagement and reach.
Sociality.io
This one is our favorite because, duh!
Sociality.io is a social media management platform suitable for digital agencies with big social media teams.
Apart from regular scheduling tools, Sociality.io has multi-level access levels with a view and edit permissions, a unified inbox for all social media engagement, and most importantly one of the most advanced analytics modules.
Social Media Competitor Analysis lets you see all your selected competitors on one report which allows you to make more accurate decisions and keep track of your market trends. The tool allows you to compare up to 15 competitor pages at once, while you can add an unlimited number of competitor pages on YouTube, Facebook, Instagram, and Twitter.
Using the Report module, you can export instant reports of all accounts as PowerPoint or Excel files.
With detailed fan, reach, and engagement analysis, you can increase your performance and develop a more engaging content strategy. Tooltips, team activity measurements, historical data, and much more are available here!
With its starting price being as little as $15/Month and the complimentary 14-day long free trial service, you might as well see why brands like WPP, Tribal Worldwide, Isobar, Ogilvy, ING Bank, and Havas prefer Sociality!
Hootsuite
If you’re not new to social media management, it’s impossible not to hear about Hootsuite. As one of the pioneers and a market leader for a very long time now, Hootsuite focuses on small and medium-sized businesses and enterprises. With over 18 million users worldwide, it is the most widely used platform for managing social media.
Hootsuite has many features, from analytics to assignments to contacts to the app directory. You get an overview of key metrics, unlimited real-time reports, and team performance measurement with its analytics tool across all social platforms. From over 200 metrics, you customize reports and export them in PDF, Excel, or PPT formats.
By the way, Hootsuite University, which includes many tutorials and certificate programs, gives you extended lessons such as Social ROI and Value Analysis, Advanced Social Media Strategy, and training for specific sectors like health care, financial institutions, advocacy, and more.
With its starting price being $19.99 /mo and a 30-day free trial period, you might want to jump and see what it has to offer!
Conclusion:
Long gone are the days where you create a post and hope for the best. Now, you can track just about everything to see what works and what doesn’t. But, there are always new social media analytics tools popping up. That is why I have made this top social media marketing measurement tools guide for you.