Think we’re all cray cray about the newest social media marketing tool? Think again. There are so many amazing tools out there to help us connect with our audience and grow our businesses. I’ve put together a list of my favorite free social media marketing tools as well as social media management tools for agencies that you can use now.
We know how hard it is to find the best social media marketing tools for agencies. There are tons of social media management platforms and free social media tools that can help you build a successful brand. In this article, we will list the top best free social media marketing tools for agencies.
Whatagraph {Marketing Analytics}
Whatagraph is a powerful tool used by marketers for campaign monitoring, reporting, and data visualization that integrates with countless advertising & social media channels including Facebook, Google, Instagram, YouTube, Linkedin, Twitter, TikTok, Shopify, Amazon, Pinterest, & others.
The tool gathers data across every channel & automatically unifies it within the platform for a single overview. After combining your data, you’re able to build visual reports to help clients understand the data across multiple campaigns & channels. You can share links for colleagues to combine efforts within your agency, or share details with clients to provide updated reports autonomously.
Use branded colors or add a company logo for personalization. Your report will represent the client’s brand, and they’ll appreciate the effort. By using a digital marketing tool like Whatagraph, you’ll reduce spending hours of manual data entry for visual reporting into only a few minutes.
Sitechecker {SEO}
Sitechecker offers an exceptional free SEO tool for digital marketing agencies, websites, brands & companies to gather keyword traffic statistics about websites.
You can discover the keywords performing best on Google search & exactly which keywords are generating the highest amount of organic traffic for any website. This website audit tool provides a detailed report on Google & Keyword Rankings, with great insight into which keywords are making your competitors successful. It will give you an idea on how to outperform your competition and increase your Google search-engine ranking.
Sitechecker offers a free 7-day trial for complete access to the Keyword Rank Checker, including the ability to track up to 100 website keywords every day. Additional features include Backlink Tracker, Site Monitoring, On Page Checker, Traffic Checker, Link Strategy & information dashboard.
We recommend all digital agencies to try out this keyword and digital marketing tool!
Awario
Awario is primarily a social media listening tool which enables you to monitor all the major social media platforms, news, forums, blogs, and the wider web for mentions of your client’s brands (or any other keyword). Awario’s Enterprise plan allows you to create up to 50 alerts, and collect tons of mentions, including both real-time and historical ones. This will ensure you’re aware of the present state of your clients’ online presence at any point in time.
To ensure you get relevant mentions only, Awario has a Boolean search option which lets you tweak each query, and decide for yourself how the tool will be searching for your keywords. Awario can display mention growth and reach over time, provide sentiment analysis, perform competitive analysis, and find social media influencers as well.
The tool also enables users to invite multiple team members with different access permissions, which makes it perfect for agencies. It also lets users create white-label PDF reports and export data.
Pricing: Enterprise plan starts at $299 per month. Free trial available (no credit card is required).
Alexa {SEM/SEO}
The Alexa Marketing Stack provides a set of invaluable analysis and promotional tools which help you discover untapped opportunities for generating traffic.
The Marketing Stack comes with two tools for growing your business. The Competitive Analysis Tool works wonders for any business as it gives you valuable insight as to what the competition is doing successfully so that you can implement the same principles in your website, service or product.
The SEO Tool helps you keep on top of your keyword game. It sorts keywords based on a difficulty ranking and also offers a competitor keyword matrix that lets you see which terms your competitors are using to work up the search results ladder.
SproutSocial
SproutSocial is a multi-client social media management tool which covers publishing, social media monitoring, messaging, engagement, analytics, and reporting.
You can monitor and engage with messages from Facebook, Twitter, Instagram, and LinkedIn, and also monitor and engage with comments on all of your owned profiles. For Facebook and Instagram, you can also track the activity on your paid posts.
You can view, manage, schedule, and publish social posts across multiple profiles, networks, and campaign tags. You can also edit images and text with the built-in editor. SproutSocial even has patented ‘send time optimization’ technology, which ensures that your posts are published at optimal engagement periods.
SproutSocial analytics spots trends for each niche you work with, and can highlight influencers, track social media campaign performance, analyze sentiment behind brand mentions, and tracks engagement, impressions and follower growth across profiles. All of these metrics are included in white-label PDF reports.
SproutSocial can also be integrated with Google Analytics to make it easier for you to understand how social channels drive traffic to your site.
Pricing: Sprout Social’s advanced plan is $249 per user per month. Free 30-day trial is available.
Getsitecontrol {Pop-ups}
Getsitecontrol provides an intuitive website popup builder to help companies generate more leads, boost sales, and gather feedback. Designed to appear on a page at the right moment, popups help companies passively grow their customer base and increase conversions.
You can use Getsitecontrol to create email signup forms, feedback buttons, pop-up surveys, sticky bars, exit-intent popups, and website overlays. With the dedicated Shopify plugin, it’s especially efficient for ecommerce businesses looking to grow their email list, reduce cart abandonment, and upsell products. Precise audience targeting settings allow for displaying calls to action to visitors based on their location, device, UTM parameters or behavior on the website. Apart from Shopify, Getsitecontrol works on major platforms including WordPress, Wix, Squarespace, Magento, BigCommerce & others.
The Getsitecontrol popup gallery includes dozens of pre-designed templates you can grab and use on the website “as is”. However, the platform also provides advanced design customization tools, team access, and integration with 3rd-party cloud tools including hundreds of apps from the Zapier library.
Backlinko Blog {SEO}
When it comes to SEO-related resources, Backlinko’s blog blows the competition out of the water.
Even though sometimes it’s tempting to resort to tools that automate your work, nothing beats gathering more knowledge on your subject of choice. In this case, the SEO articles featured of Backlinko’s blog are suitable for people of all shapes, sizes and experiences.
Some of them can be really intimidating, such as 175 strategies for Link Building. Not to worry, Brian Dean has added some handy filters at the top of the page that can help you focus only on the techniques that reflect your experience level.
The articles in this blog are split into bite-size pieces of information that solve problems, all of them being readily available for anyone to pick up and implement in their day-to-day operations.
Conclusion:
With digital marketing, there are always new social media tools to manage all your efforts. However, it is very important for social media agencies to ensure that they are diverse in monitoring the trends because clients are always changing. Also, since goals differ, the way of promotion varies so being updated with all necessary tools is essential.