Social media is an important aspect of any successful marketing plan. It allows you to connect with customers in a meaningful, relevant way, giving you the opportunity to learn and grow as an organization. There are a lot of analytics tools available that can help to tell you a great deal about your social media activity, including the quality of content, how often your audience interacts with that content, and how they feel about it. Today we’re going to run through a list of some of the best social media analytics tools as well as some free sentiment analysis online apps you can use in conjunction with them.
The lack of convenient, timely and cost-effective ways to measure negative opinions on social media is one of the main reasons why most businesses are still reluctant to use it as a marketing channel. The demand for online tools to analyze public perception about their brand, products or activities has been increasing rapidly in recent years. This, in turn, provides business owners with opportunities to make decisions and take actions based on actual data rather than gut feeling.
Social media marketing has once again played an important role in the world of Business as we can see from the recent success of Snapchat in the business world. The recent success of social media is a direct result of being more and more popular by users. Social networking sites have proven to be a great platform for promoting your products. Social media site is known for its effectiveness in promoting brand image, online sales and viral marketing campaigns.
The Social Media Page Analysis Free Tools lets you quickly determine how effective your social media pages are. Perform a Social Media Page Analysis and get a report detailing the strengths of your page and areas for improvement. The tool also provides a score on how successful your page is compared with others in the same industry
Basic Tools Have Basic Analysis Capability
The native or basic tools are restrictive in terms of what they allow you to do. And the specific tools are just that — specific — so, while they might be fine for what they set out to do (e.g. track competitor activity, sentiment analysis, or share of voice on social media channels), they are limited.
For example, if Facebook Insights is set up to give you your ‘engagements’ but it doesn’t break that down into CTRs, direct messages, and post comments, you’ll have to do that automatically, or your team will have to spend hours every week or month doing those calculations in spreadsheets.
As we’ve said above, TapClicks allows you to create custom metrics based on whatever calculation you want on the metrics that social media platforms output.
You can create a “Brand ‘A’ Total CTR” metric and set up that calculation once and it will forever be ready for you to report on. You can even create custom metrics based on metrics from multiple social networks. So “Total CTR” could incorporate Facebook, Twitter, and LinkedIn data, for example.
Klout
Klout measures influence based on your ability to drive action across the social Web. When you connect your social media accounts, it generates a score on a scale of 1-100 that represents your ability to engage other people and inspire social actions. The platform helps you gain insights that allow you better understand how you influence others.
ViralWoot
ViralWoot enables you to get more exposure for your Pinterest profile and your pins. You earn “seeds” (points) by following other users and re-pinning. It also helps with scheduling so your visibility is increased, and you can create alerts that let you know when other users are pinning your content.
Addictomatic
Addictomatic is straightforward tool that can be used to monitor your brand’s influence and reputation. Its discovery platform searches Google, Bing, Twitter, WordPress, YouTube, and Flickr to find the most recent blog posts, news, images, or videos based on your keywords. It breaks the search results into headers, making them easier to navigate.
Google Analytics
While Google Analytics is built for analyzing website traffic down to the last detail, it is very useful for analyzing the impact of social media as a marketing channel and source of traffic. Click through to Acquisition > Social > Overview, and you can check out how many visits your site receives from each of the major social networks. You can tie this back to your bottom line using goals and conversions.
3 cool features:
- Find social networks and communities where people are interacting with your content.
- Measure the value of social media as a channel by analyzing conversions and ecommerce transactions.
- See how users who come from social media navigate through your site.
Social networks analyzed:
- YouTube
and all other social networks
What analytics you get for free:
- Social referral traffic
- Social traffic flow
- Social conversions
Facebook Insights
Available for all Page admins, Facebook Insights shows you the full stats behind your posts, your fans, and your reach. Additionally, from the Insights tab, you can set up a list of Pages to Watch, which gives you information on the performance of other Facebook pages.
How to access: Click the Insights tab in the menu bar across the top of your Facebook Page.
Quick tip: You can click on the people reached number at the bottom of any individual post in your Page’s timeline to see a pop-up of the full stats for that post.
Instagram Insights
If you have an Instagram Business Profile, you will have access to Instagram Insights — Instagram’s native in-app analytics. It offers a comprehensive range of data about your profile, posts, stories, and ads. It also has detailed information about your followers such as their most active times and days.
How to access: If you have a personal Instagram profile, you’ll need to convert into a Business Profile. Go to your profile page in the mobile app, tap the menu icon in the upper-right corner, and tap Insights.
Quick tip: In the Audience section, you get data on the average times when your followers are online. You can use this to determine your best time to post on Instagram.
Twitter Analytics
Twitter provides a 28-day summary of your profile and show you how it has performed in terms of profile visits, follower growth, tweet impressions and mentions. It also gives you an analysis of the impressions your tweets are getting, as well as details on engagement, i.e. retweets, mentions, favorites, and clicks. You can export all the data and run some pretty neat reports for yourself.
How to access: Log in to your Twitter account and go to analytics.twitter.com.
Quick tip: Clicking on the bar chart icon of any of your tweets will show a complete breakdown of the engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, and expanded details.
Hootsuite Insights powered by Brandwatch
Key benefits: Analyze brand sentiment and customer demographics in real time, alongside all your other social media performance data
Free or paid: Paid tool
Skill level: Intermediate to advanced
Best for: Social media professionals, PR and communications teams, small to large social media teams
Hootsuite Insights is a powerful enterprise-level social listening tool that doubles as an analytics tool.
It goes beyond Hootsuite Analytics, tracking your earned social mentions so you can measure social sentiment and improve customer experience.
It also analyzes data about your audience demographics like gender, location, and language. You can compare demographics across networks, or look at the aggregate picture of your audience for all networks combined.
This is a tool that really tells you a lot about your audience — and how they feel about you. It can tell you whether a spike in mentions is a victory or a disaster. And it can help you capitalize or avoid either one, respectively.
Brandwatch
Key benefits: Track and analyze data from more than 95 million sources, including blogs, forums, and review sites, as well as social networks
Free or paid: Paid tool
Skill level: Beginner to intermediate
Best for: PR and communications teams, social media marketers who focus on engagement and brand monitoring
Brandwatch is a powerful tool with five easy-to-use social media analytics report templates:
- Summary: A high-level view of social conversations about your brand, competitors, or keywords.
- Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute.
- Reputation: A checkup on sentiment trends you might need to monitor or address.
- Influencers: A report to help you identify influencer marketing opportunities relevant to your brand and analyze their activity.
- Competitor comparison: Benchmarking social media data for conversation volume, sentiment, and share of voice.
Talkwalker
Key benefits: Monitor conversations from more than 150 million sources to analyze engagement, potential reach, comments, sentiment, and emotions
Free or paid: Paid tool
Skill level: intermediate to advanced
Best for: social media managers, PR and communications teams, brand monitors, product marketers, researchers
Talkwalker offers analytics related to social conversations beyond your owned social properties, including:
- Mentions
- Brand sentiment
- Important influencers
- Author lists
You can filter by region, demographics, device, type of content, and more.
Talkwalker is especially useful to spot activity peaks in conversations about your brand. This can help you determine the best times for your brand to post on social media.
Hootsuite Impact
Key benefits: Track how organic and paid social impact real business goals and get recommendations for how to improve
Free or paid: Paid tool
Skill level: intermediate to advanced
Best for: social media teams at enterprise organizations with lots of moving parts, paid social advertising teams
Hootsuite Impact provides an in-depth look at the performance of your organic and paid social posts. It then compares that performance to specific business goals, like sales and leads generated. Next, it recommends actions to improve your results.
Hootsuite Impact integrates with tools like Google Analytics, Adobe Analytics, and your ad accounts on many differt social platforms. This gives you a full picture of your post and campaign results, all in one place. With organic and paid analytics side-by-side, you don’t have to gather data from separate tools to create a social media analytics report.
Instead, you see exactly how much revenue all your social efforts generate, so you can prove your social ROI. Keep in mind that ROI is not only about sales generated. Hootsuite Impact uses a custom ROI formula developed specifically for your business. Seeing which of your efforts have paid off has never been easier.
You’ll also get a clear breakdown that shows you exactly how to replicate your successes and improve in the areas where you’re falling short.
Then there’s the competitive benchmarks. To get the best insights from social analytics, you need to understand how other businesses in your industry compare. Hootsuite Impact shows how your results stack up against your competitors, so you can spot opportunities to improve.
Which Social Media Software Should You Use?
This world has a fast tempo. Every day may come with something new. It can be a bunch of new analytics tools for social media, an update, a restriction, a trend or whatever a thing that has nothing to do with marketing. Therefore, we’ll keep this post updated with new tools for social media analytics and marketing. Good news, you won’t need all the tools from the list above.
Conclusion
A social media pages analysis is very useful for every business owner or marketer to improve the efficiency of their marketing strategy. In order to get a success one needs to pay a lot of attention to the problems and suggest some good targeted solutions.
Using these resources you can easily analyse the performance of your overall Social Media sites and pages. You can also determine how many people followed or unfollowed you, how much engagement and reach you are getting, who are your community influencers or advocates and much more. This is an essential part of your social media strategy to get successful results.