Social media is one of the most important online marketing channels, but it can be challenging to leverage effectively. As soon as you begin to measure your social media activity, you need to find a way to analyze and view those numbers. In this article, we’ll discuss different ways you can use various social media reporting tools to track and analyze your social media efforts for better results.
Social media growth has emerged as one of the most important tools for businesses and professionals. However, this means that we need to develop appropriate ways of measuring and tracking its success. Fortunately, there is a number of social media reporting tools today to help you out.
Sociality.io
This one is our favorite because, duh!
Sociality.io is a social media management platform suitable for use by single persons, digital agencies, brands, and freelance social media executives. Apart from publishing contents in several accounts at once, sending the contents you schedule to your teammates for administrator approval and tracking the content; there are more important tools than these basic ones.
Social Media Competitor Analysis lets you see all your selected competitors on one report so that you can recreate your social media strategies, make more accurate decisions and keep track of your market. You will also be able to measure your own performance with detailed fan and engagement performance of your competitor. The tool allows you to compare up to 15 competitor pages at once, while you can add an unlimited number of competitor pages on YouTube, FB, Instagram, and Twitter.
Through their reporting tool; you can export instant reports of all accounts as PowerPoint or Excel file. With detailed fan, reach and engagement analysis, you can increase your performance and develop a more engaging content strategy. Tooltips, team activity measurements, historical data and much more is available here!
With its starting price being as little as $3 / Month / Service and the complimentary 14-day long free trial service, you might as well see yourself why brands like WPP, Tribal Worldwide, Isobar, Ogilvy, ING Bank, and Havas prefers Sociality!
Hootsuite
If you’re not new to social media management, it’s impossible not to hear about Hootsuite. As one of the pioneers and a market leader for a very long time now; Hootsuite focuses on small and medium-size business and enterprises. With over 18 million users around the world; it is the most widely used platform for managing social media.
Hootsuite has many features from analytics to assignments to contacts to the app directory. You get an overview of key metrics, unlimited real-time reports and team performance measurement with its analytics tool across all social platforms. From over 200 metrics; you customize reports and export them in PDF, Excel, or PPT formats.
By the way; Hootsuite University, which includes many tutorials and certificate programs gives you extended lessons such as Social ROI and Value Analysis, Advanced Social Media Strategy, and training for specific sectors like health care, financial institutions, advocacy and more.
With its starting price being $19.99 / Month and a 30-day free trial period, you might want to jump and see what it has to offer!
Buffer Analyze
Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.
3 cool features:
- Instagram Stories analytics
- Posting strategy recommendations
- Create professional reports in as few as two clicks
Social media channels:
What analytics you get for free:
- All features for 14 days
- Overview and charts for key metrics
- Posts and Stories analytics
- Audience insights
- Answers
- Easy-to-use report builder
Pricing options: $35 and $50 per month
Sprout Social
Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.
3 cool features:
- Analyze paid campaign performance across networks
- Get group report of your social media profiles
- Analyze your team’s performance (task performance, response rates, etc.)
Social media channels:
What analytics you get for free:
- All features for 30 days
- Report builder
- Reports for each social media channel
- Reports for internal team performance
Paid options: $99, $149, and $249 per month
HubSpot
With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.
HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.
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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.
That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.
Keyhole
Keyhole excels at four key things:
- Getting you inside the minds of your customers.
- Simplifying your reporting — so you can easily share results with your team.
- Showing you what attracts your consumers’ attention.
- Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.
These are critical features to look out for when making social media analytics software comparisons.
As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times.
Using Keyhole, you can find, identify, track, and reach out to your influencers:
You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:
With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.
And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.
Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.
Suite pricing begins at $79 per month- free trial available
Dash This
DashThis is not a social media analytics solution per se. It is a dashboarding solution. However, it perfect for agencies, marketing teams, and small businesses across a variety of industries who have small budgets and are looking for a white labeled option. DashThis does a really good job of producing visually appealing reports that are easy to follow. Business plans start at $209/mo.
Google Analytics 
One, seemingly unrelated social media analytics tool is Google Analytics.
Even though Google Analytics has been mainly designed to analyze the web performance of your website, it also offers plenty of insights about social media channels, for example:
- Sources of social media traffic to your website: Discover what social media platforms bring the traffic
- Goals completions for your social media posts: Assign goals and analyze their completion
- Conversions from social media posts: Assign revenue to conversions in social media
- Assisted social media conversions: See if any of your social media platform contributed to a conversion
Google Analytics is free.
Hootsuite
Hootsuite is a great combination of social media management, listening, publishing and analytics tools. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.
3 cool features:
- Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.
- Measure your customer care team’s response and resolution time on Facebook and Twitter.
- Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 30 days
- Overview of key metrics
- Unlimited real-time reports
- Team performance measurement
Pricing options: $19, $99, $599 per month, and enterprise pricing
Agorapulse
AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague… But AgoraPulse is good medicine for it.
This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.
Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favorites as well as other engagement stats. This makes social listening pretty easy for you.
You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.
Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.
Pricing ranges from $99 – $199 per month
Conclusion
There are so many great social media analytics tools out there. I hope this list has given you a good overview of the tools available to help you with your decision-making process.