The Social Media Software for Agencies platform is a complete toolkit to help government agencies do more on social. The platform includes easy-to-use social media software, analytics and reporting capabilities and the Washington Post.�s national network of trained journalists.
Increase Social Media reach for your business and show new clients how your agency leads the way in social media technology. With Track Social’s Agency Software, agencies will be able to monitor multiple accounts, schedule posts, add multiple users and manage their accounts from one easy to use platform.
Falcon
Falcon is a social media listening, publishing, advertising, measurement, and customer data management platform. Falcon has a global footprint, with offices in New York, Berlin, Budapest, Sofia, Melbourne, and Chennai, and employees and customers spread across the globe.
It offers two plans: Essentials has a Content Calendar & Campaign Planner, advanced analytics dashboards, community management, and In-app support. The full suite adds in unlimited channels, reporting & teams, content calendar & campaign planner, social media advertising, advanced analytics dashboards, competitor benchmarking, collaboration & approval flows, and custom onboarding & support 24/7.
Pricing: Falcon offers a free trial of its Essentials package, and you can ask for a demo of the Full Suite. The Essentials package costs $129 per month for single users and small teams. Pricing for the Full Suite is available by quote.
Sendible
Sendible is a social media management tool designed specifically for agencies. You can create a unified inbox for all of your clients so you can manage those social media accounts easily from a single location. Sendible has powerful features for social media monitoring, publishing, and analytics, and it also provides product recommendations by analyzing your clients’ social media profiles and suggesting the content that works for that audience.
Pricing: Sendible offers a free trial. Pricing starts at $24/month.
Agorapulse
Agorapulse is perfect for publishing, monitoring, and reporting on multiple social media accounts. You can use Agorapulse to manage incoming messages in a single location and get all the insights you need about how your team is working from your dashboard. With Agorapulse’s monitoring tool, you’ll be alerted to trends, hashtags, and key influencers and ambassadors so you can cue into the most relevant trends for your clients. Plus, Agorapulse has a built-in CRM!
Pricing: Agorapulse offers a free trial. Paid plans start at $79/month.
Buffer
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Hootsuite
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Sprout Social
Real people. Real brands. Real connection.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
Awario
Awario is primarily a social media listening tool which enables you to monitor all the major social media platforms, news, forums, blogs, and the wider web for mentions of your client’s brands (or any other keyword). Awario’s Enterprise plan allows you to create up to 50 alerts, and collect tons of mentions, including both real-time and historical ones. This will ensure you’re aware of the present state of your clients’ online presence at any point in time.
To ensure you get relevant mentions only, Awario has a Boolean search option which lets you tweak each query, and decide for yourself how the tool will be searching for your keywords. Awario can display mention growth and reach over time, provide sentiment analysis, perform competitive analysis, and find social media influencers as well.
The tool also enables users to invite multiple team members with different access permissions, which makes it perfect for agencies. It also lets users create white-label PDF reports and export data.
Pricing: Enterprise plan starts at $299 per month. Free trial available (no credit card is required).
Nuvi
Nuvi is a social media intelligence platform which, much like SproutSocial, enables you to listen, plan, publish, engage, and analyze.
To make it easier to work as a team, Nuvi has a permissions-based collaboration and workflow which enables you to include the right team members at the right time. Team members can message each other and assign tasks – and all edits are tracked and saved so you can always roll back to an earlier version, or see who contributed and at what stage.
The social listening feature covers mentions from Twitter, Facebook, Instagram, YouTube, Reddit, VK, and blogs. Nuvi’s analytics suite highlights customers’ demographics, locations, impressions, and interactions. The tool can also locate relevant social media influencers based on brand-related conversation.
But what’s most exciting about NUVI is its design. It’s so good that your clients are likely to enjoy the data just by looking at the colors. Social media reports can also be automated and regularly delivered to your inbox.
You can also plan, schedule, and publish content. You can also see which content (yours and your competitors’) performs best.
Pricing: Available on request. You can sign up for a demo here.
Conclusion
Give your team access to a centralized, easy-to-manage collection of all their social marketing profiles and statuses, while still giving each employee the flexibility they need to communicate effectively. Manage everything from profiles on multiple platforms to individual messages and social media advertising campaigns.