Introducing Social Media Software Programs; this brand new software tool lets you generate thousands of new followers on Twitter, Facebook, and Instagram via unique auto-generated pieces of content in just seconds. Create the perfect image for your business and show off to your audience!
Just as there are many types of social media software programs, there are also many ways to use these programs. Each social media software program is created with a different purpose in mind. Whether it be for Facebook, Twitter or MySpace, there are many unique features that can be incorporated into your social media presence in order to help increase traffic, enhance branding and expand awareness.
Sprout Social
We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.Pros
- Excellent user dashboard lets you manage your social networks in one place
- Utilize Social Media Optimization tools
- Analytics and reports help you manage your user engagement and return on investment (ROI)
- Scheduling tools make creating posts a breeze
- Free 30-day trial
Cons
- Expensive standard plan
- Limits to how many social profiles you can manage
We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Meta posts. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out.
This software currently supports all the major social media platforms, including Meta, Twitter, Instagram, Google+, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:
- Standard: $89 per month
- Professional: $149 per month
- Advanced: $249 per month.
Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. With any of their plans, you also get a mobile app to manage your social media accounts on the go.
The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option.
Hootsuite
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest)
G2 Ranking: 4.1 out of 5
Hootsuite was first on the social media marketing scene and has been around since 2008. Hootsuite is the most blogged about social media platform out there and you will find they exist on most listicles.
They are well known for content curation, organization, scheduling, monitoring, and RSS integration and have a notable reputation. We feel a lot of teams large and small start with Hootsuite and then scale to other services that might meet their needs better.
But, what we can genuinely appreciate is the sheer size of Hootsuite, their marketing prowess, their educational Hootsuite Academy that helps you learn social media marketing and allows you to pay for certifications to arm you with the skills you need to be successful.
Hootsuite social media management tool allows for bulk scheduling, meaning you can upload several posts at once in addition to client management support. They do not have an Auto Post feature, social inbox or influencer search.
However, it is highly well-known for being a fully integrated tool that has a great social listening feature. They also offer a 30day trial.
Pricing is from $29-$599.
Sendible
Sendible is brimming with features tailor-made for busy agencies.
Like the rest of the social media management tools on our list, the platform allows you to schedule and monitor engagements across multiple social accounts. For marketers juggling a roster of clients and campaigns, a dedicated management platform is a must-have or reining in the chaos.
Sendible encourages the use of workflows and approvals for the sake of assigning and delegating tasks in a timely manner. Features such as roles and account limits are helpful for agencies working alongside clients and freelancers. Much like Sprout’s own ViralPost, the platform has its own optimized timing feature as well.
Pricing: “Creator” plan starts at $29/mo.
Agorapulse
Platforms: Facebook, Instagram, Twitter, LinkedIn, & YouTube
G2 Ranking: 4.5 out of 5
Agorapulse, similar to the above fully integrated social media management platforms, contains all of the main features of scheduling, visual calendar, social inbox, analytics, and team collaboration.
Similar to eclincher, Agorapulse also provides a competitor analysis and permits boosted Facebook posts to really capture your audience. Unfortunately, they don’t have an influencer feature so you can’t really stalk your favorite industry leaders.
Regardless, Agorapulse has a cult following of niche users that find this social media management software to meet their needs. Don’t count them out!
Pricing begins at $79 per month up to $399 per month.
Zoho
Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.Pros
- Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
- You can integrate their social media management platform, which works with all major social media networks
- Social media planning for individuals starts at $10 per month
- A free edition with limited features is available with an option to upgrade
Cons
- Plans for agencies start at $230 per month, which is on the expensive side
- Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend
Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.
When it comes to their social media management software, Zoho offers three plans for businesses:
- Standard: $10 per month
- Professional: $30 per month
- Premium: $40 per month
Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost.
A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.
Conclusion
Manage your social media profile, engage with your fanbase and make it easy for your fans to get involved by creating campaigns and contests. Social Media Software is the best way to gain more followers, earn more likes and promote content to your following. Great for brands, artists and companies looking to improve social media management skills.