Are you ready to take your business to the next level with social media? Social Media Strategy for Companies walks you through setting up a full-scale social media plan. This book is packed with easy-to-implement steps and examples so that you can start building friendships, increasing brand awareness, and generating leads. Whether you are a business owner trying to build a presence online, or someone helping foster relationships for your company, this book has the tools you need!
If you run a company, or are getting ready to launch one, social media is likely the first thing that comes to mind when thinking of acquiring a good strategy. While it is an excellent choice, so are a lot of other options. The same holds true if you have been using social media for a while now and currently manage one or more profiles on Facebook, Twitter, YouTube and Instagram
Agorapulse
Platforms: Facebook, Instagram, Twitter, LinkedIn, & YouTube
G2 Ranking: 4.5 out of 5
Agorapulse, similar to the above fully integrated social media management platforms, contains all of the main features of scheduling, visual calendar, social inbox, analytics, and team collaboration.
Similar to eclincher, Agorapulse also provides a competitor analysis and permits boosted Facebook posts to really capture your audience. Unfortunately, they don’t have an influencer feature so you can’t really stalk your favorite industry leaders.
Regardless, Agorapulse has a cult following of niche users that find this social media management software to meet their needs. Don’t count them out!
Pricing begins at $79 per month up to $399 per month.
Loomly
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, & TikTok
G2 Ranking: 4.6 out of 5
Loomly is a social media management tool for branding and content creation.
Compared to other social suites, Loomly isn’t a fully integrated solution as of yet. Due to its core focus on content creation, they unfortunately lack features larger businesses find valuable such as listening and monitoring.
Loomly does have a visual calendar and content suggestion feature to assist social media managers in their curating strategy. While they do not currently have a social inbox, they do provide social monitoring and client management features.
There isn’t an influencer search option, but we still think Loomly is a solution that might make great sense for some solopreneurs and small businesses.
Pricing is from $34-$332.
SocialPilot
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.3 out of 5
SocialPilot is a fully integrated social media management tool geared towards digital agencies or medium sized businesses who manage multiple clients or multiple accounts.
If your team is mostly interested in creating workflows with permission settings, collaboration tools, and custom reporting for clientele, SocialPilot is worth a look. While SocialPilot does provide the basics, their tool also includes a full social inbox feature allowing them to engage with their audience in addition to auto posting.
They do not have an influencer search feature but they do provide a social monitoring and listening feature which is becoming an important hero feature required amongst most businesses as we shift focus to remote environments.
Pricing ranges from $30-$100 per month.
Unsplash
Website: https://unsplash.com/
Pricing: Free
Details:
One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!
Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.
And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.
Animoto
Website: https://animoto.com/
Pricing: Plans start at $5/month
Details:
Animoto is one of our go-to social media tools for quickly creating stunning marketing videos.
Their video maker turns your photos and video clips into professional content in just a few minutes. They describe it as “fast and shockingly simple,” – and we would agree with that.
There are so many benefits to being able to quickly create engaging marketing videos. Video is a content format that we know a lot of people struggle with, but Animoto helps to bridge that gap.
We’ve used it to create quick recaps of recent blog posts for social media, videos promoting a big announcement, and videos around product launches.
Using Animoto, there are plenty of opportunities for you to add value to your audiences’ lives.
Feedly
Website: https://feedly.com/
Pricing: Free (paid plans start at $5.41/month)
Details:
Our next tool is Feedly. Feedly is great for so many things. Maybe you work with influencers and want to follow their blogs, or you need to keep up on industry news, or any other reasons that you might visit several websites. Instead, you can add all those RSS feeds to Feedly and see them there. A huge time saver.
Feedly is also great for content ideation. You can add several of the blogs, writers, and publishers whose content you like to one feed and see them in one glimpse.
It even has a Buffer Publish integration so you can schedule your content to go out right from the Feedly dashboard.
We also want to give Flipboard a quick shoutout here, too. While it’s not an RSS aggregator like Feedly, you can follow topics on Flipboard and it curates the world’s news stories to help you stay informed.
We’ve used Feedly to follow specific influencers and industry news, and Flipboard to keep up to date with bigger stories.
CoSchedule
If you take a close look, you will realize that all of the social media tools are designed to save your time.
CoSchedule is undoubtedly one of the best social media management tools in 2020. It is a marketing calendar to help you manage projects on a single dashboard social media management tool. You can simultaneously share and publish content to save time. CoSchedule helps you boost your productivity by making your workflow organized.
Standout features:
- Manage content posting on multiple platforms via a single window
- Schedule an organized calendar for smart marketing campaigns
Conclusion
Get your business the most return on investments by making the most out of today’s social media outlets. This strategy guide covers the top tools and channels that you need to take advantage of to get results. Most importantly, this book will help your company determine which social sites are best for your business goals.