Real estate agents will find everything they need to drive traffic and make more offers with the best social media tools for realtors. Increase your home listing exposure, grow leads, run your business more efficiently, and gain competitive advantage with these top software and app platforms for real estate agents. We cover every social media tool you’ll need including free social media for realtors and social media for real estate 2020.
Get the latest and most effective social media tools for real estate agents. This site provides information on free social media for realtors to use for referrals, leads, and business growth.
Why are we posting an online forum on a list of social media management tools? Since Reddit receives an astonishing 1.7 billion page views per month, it’s the perfect place to find trending stories, recipes, and ideas for engaging, sharable social media posts that your audience of buyers, sellers, or investors will love.
For your real estate social media content, find the latest mortgage news, infographics, real estate market news, or fun articles or memes to generate engagement. Plus, you can customize your feed by following specific subreddits, which represent a vast constellation of interests and ideas.
Feedly
Cost: $6 to $18 per month
Most useful for: Filtering and organizing content
Integrates with: IFTTT, Hootsuite, and Buffer
Feedly is what is known as a content aggregator. It gathers news, images, videos, or podcasts from many different sources and consolidates them on one custom web page. For example, you can set up Feedly to pull trending stories from Realtor.org, Inman News, The Wall Street Journal, or any source that will offer up-to-the-minute news and information your audience might enjoy.
Instead of browsing a few dozen websites for great content every morning, you will only have to check Feedly to see the relevant pieces from all sources. Feedly also integrates with social media tools like IFTTT, Hootsuite, and Buffer so you can schedule social media posts right from Feedly.
Canva
Cost: Free; paid plans start at $12.99 per month
Most useful for: Creating graphics for amazing social media posts
Canva is one of the most popular and highly respected social media tools online. This platform offers an intuitive design that makes it easy to create beautiful graphics for social media, blogs, emails, ads, or any other type of marketing.
Canva offers hundreds of templates with fonts, layouts, and imagery for all kinds of social media posts, including infographics, Facebook covers, Instagram posts, stories, blog headers, and so on. A great social media marketing tip is to create an infographic with local market conditions, recent sales, or steps to buying or selling because these communicate a lot of value and are easy to share. You can even use Canva to create flyers or postcards for your listings, or graphics for your email marketing.
LinkedIn is another platform dominated by the millennial, Gen X and Gen Y demographic. Although it is not typically a channel used by agents to find clients, LinkedIn is an effective tool for building a network with other real estate professionals.
Realtors can also use their digital resume to demonstrate their industry experience, which is a great way to build their online presence.
To maximize the use of LinkedIn, Taylor advised realtors to set up a profile and keep it up to date, engage with other industry professionals, join professional groups, and share industry news.
Social media tips for real estate you can’t afford to overlook
Start two-way conversations
A staggering 94% of millennial homebuyers are taking their search online. This creates incredible opportunities for real estate agents to connect with them there—but only if they truly understand their audience’s motivations.
It’s tempting for real estate agents to promote their business and new home listings relentlessly on social media. After all, isn’t that what those platforms are for?
Not exactly. For potential homebuyers, constant, in-your-face promotion has minimal appeal. If they wanted endless advertisements, they could just flip open a magazine or turn on the TV. Treating them this way shows a fundamental lack of understanding about your target audience.
The vast majority of potential homebuyers are searching for information. They have questions. If they’re considering buying for the first time, they’re probably intimidated, too.
Savvy real estate agents use social media to walk everyone through the process, creating stronger bonds than the constant sales pitch approach. Instead of just posting endless promotional content (a one-way broadcast), you open up two-way conversations. The audience becomes a key creator of the shared experience.
This takes on many forms. It might be searching Twitter hashtags and offering real estate advice to those in your local area. Tomorrow it might be hosting a Q&A session on Facebook Live. Next week it might be something as simple as asking a question in your newest listing photo caption on Instagram. Whenever you can, invite your audience to participate in the conversation.
Yes, you can still find opportunities to promote your real estate listings. But, a commitment to being relentlessly helpful builds trust and authentic relationships.
Choose your social media platforms wisely
Social media is fast-paced, chaotic, and changing constantly. It’s easy to get overwhelmed by the sheer number of platforms.
Real state agents new to social media might feel the pressure to “be everywhere.” Pressed for time already, they drive themselves crazy trying to maintain a presence on a dozen different accounts.
This approach actually leaves them worse off than before. Because they’ve spread themselves so thin, it’s impossible to get the traction needed to build an audience on any platform.
What could you do instead?
Start by taking a deep breath. Acknowledge there are tons of platforms out there—and a lot to learn. And accept that you’ll see the best results for your real estate business by focusing on just a few right now. Begin the journey with proven social networks like Facebook, Twitter and Instagram.
Which platforms deserve the majority of your focus? A lot depends on your audience. Beyond the overall popularity of the platform, consider where your target market spends their time online. You wouldn’t want to launch a Snapchat strategy when trying to sell retirement condos—the demographics there skew too young. If you’re selling commercial real estate, consider connecting with successful professionals and industry organizations on LinkedIn.
Do some preliminary research to pinpoint where your audience is most engaged. Other real estate agent’s and brokerages accounts can be a great place to start. Using those insights as a guide, narrow your focus to a few platforms as availability allows… which brings us to the next point.
Conclusion
If you are a realtor and have been looking to increase your social media presence, then this toolkit is for you. Some of the best social media tools are made specifically for real estate agents and will increase your success tremendously.