Have you ever tracked someone else on social media? We have come up with the top social media tracking tools that make spying on other users easier than ever before. These are the kinds of free apps and programs that will allow you to discover what people are doing online throughout the day.
Use the social media tracking tool to track competitor online marketing. Monitor your competitor’s marketing efforts. Social Media tracking will show you who uses the same hashtags, etc. This is an easy way to find niche markets, new competitors and places where you should deploy your resources. Try it free today!
Hootsuite
What does it monitor?: all major social platforms.
Arguably the easiest social monitoring tool to use on this list, Hootsuite’s customizable search streams will monitor any social platform you like so that you can see what’s going on at a glance. Zero in on essential topics, trends, and social profiles based on keywords, hashtags, locations, and specific users.
Hootsuite Insights, powered by Brandwatch
What does it monitor?: all major social platforms.
Ready to get to the meat of the conversation? It’s powerful enough to qualify more as social listening than a social monitoring app, but Hootsuite Insights will give you an instant overview of millions of online conversations in real time.
Search for any topic or keyword, and filter by date, demographics, location, and more. You’ll be able to identify thought leaders or brand advocates, understand the perception of your brand in the market, and get immediate alerts if and when your mentions spike (for good or for bad.)
Talkwalker
What does it monitor?: most major social platforms + broader web
Talkwalker offers more than 50 filters to monitor conversations across 150 million data sources, including blogs, forums, videos, news sites, review sites, and social networks.
You can easily analyze engagement, reach, comments, and brand sentiment.
Facebook Insights
Facebook is constantly changing the way it selects and displays content to its audience – meaning that page owners not only need to ensure content is relevant, but also that posts are published at a time when audiences are most active.
The Facebook Insights tool provides detailed information on Likes, reach, visits, video and people. One of its really cool features is the Posts tab; allowing you to understand when your audience is most active, displaying info by day and time.
On your business page’s admin panel, click on Insights. Now click on Posts and click on the tab When Your Fans Are Online.
This gives you a complete snapshot of your audiences’ behavior. So, look for when they are most active, schedule your posts accordingly and you should see an increase in engagement.
You can also track the performance of your competitors’ posts with the function Add Pages which is under the section called Pages To Watch under the Overview tab, as shown below:
And if you do not know who your competitors currently are, Facebook goes a step further in suggesting pages to watch, as shown below:
Facebook offers a lot of help with understanding data provided by the Insights Tool, including a basic tutorial.
Tweriod
Similar to Facebook Insight’s function, Tweriod is a free Twitter tool that helps you to get the most out of the platform by letting you know the best time to Tweet.
Simply sign up with your business Twitter account and enter the email address to where you want the reports sent to.
The report shows you the peak times at which your tweets are going to get maximum exposure as well as the times that your followers are online.
It also provides hourly graphs of your Twitter followers and displays the last 600 tweets where your business was mentioned.
Bitly
Bitly is primarily a link management platform. If you are including links into posts, messages etc, with Bitly you can shorten them and, most importantly, track them.
Depending on whether you sign in with Facebook or Twitter, Bitly shows stats of all the links that have been shared in the past. You can continue to use this tool to shorten your URLs and track those URLs from your social media campaigns.
Bitly provides data by the day on which clicks occurred on your links, the location in which your links were clicked and the number of referrers for the links, as shown below:
Keyhole
Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online.
Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. So, you don’t have to look too deep before seeing key analytics like total impressions, engagements, impressions, and posts.
Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Then Keyhole might be exactly what you need.
Best of all?
Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation.
Also, Keyhole was designed to best position our clients to succeed, and in any business knowledge is power. This include knowing your audience and your competitors.
With Keyhole, users can monitor all their competitors at the same time, getting key benchmarking metrics as well as competitive intelligence to help them beat the competition.
The best part is how easy Keyhole makes your life. Neil Patel describes it this way: “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy with Keyhole’s Social Publishing.
Pros: The data reports are comprehensive, but also simple and easy to understand. It’s an affordable tool that keeps everyone in the know about ongoing conversations, brand health, and competitor performance.
Price: Starts at $79 USD per month. You can view various plans and pricing here.
Ready to test Keyhole for yourself? – Start a Free Trial
BrandWatch
BrandWatch is a social listening & analytics tool that helps you dig out relevant data from blogs, forums, as well as social media and news or review sites. Basically, this tool tells you what/how your customers talk about your brand online.
You can use BrandWatch to get an overview of your brand mentions’ volume and compare it with competitors. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.
It also provides a data visualization tool that lets you bring your data to life. That is, your data can be represented in the form of graphs that make hard stats and numbers easy to understand.
Pros: A flexible, highly customizable social listening tool. The data visualization feature makes data easy to understand and share.
Cons: There is a steep learning-curve in getting the software running properly. Also, the loading time is reportedly slow.
Price: Varies based on mentions per month and historical data access.
Glean.info
Glean.info is a market intelligence and social media monitoring tool that gets audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites.
Similar to Keyhole and BrandWatch, this tool also lets you see your share of voice on social. That is, the percentage of your brand’s mentions against that of your competitor’s.
Here’s what gets even more interesting: Glean.info alerts you when your brand gets mentioned on a fake news site.
They monitor new posts on 2,000 fake news sites and alert you as soon as your brand gets mentioned; this helps you handle bad press before things get out of hand.
Pros: Integrated access to social media insights. Customizable alerting system.
Cons: Fairly expensive, so may not be accessible for everyone.
Price: Varies based on the number of services you need and keywords you want to track. The price for one service starts at $299 USD per month.
Conclusion
Easy Social Tracking is a social media monitoring and analytics tool used to track conversations across multiple channels, including Facebook, Instagram, Twitter, Pintrest and Youtube. Easy Social Tracking is simple to setup with built in templates to get you started. It’s free!