Lead management software provides small businesses with a powerful yet simple solution to record and keep track of their sales leads. There are numerous business lead management software geared toward the needs of small business owners. These tools range from basic CRM programs to complex solutions that offer advanced marketing automation functions. Using some of the best lead management software can maximize the results for your marketing campaigns and make data-driven business decisions easier to achieve.
Are you looking for software for managing your business leads? There are many fantastic software tools available and some of the best lead management software provide a lot of features that you won’t find with an ordinary CRM or sales tracking app. Here’s a good look at some of the best lead management software for small business.
Salesflare [9.8/10]
If we ask our customers what they’re essentially using Salesflare for, the answer is usually: to better follow up our leads.
Our goal at Salesflare is to make following up leads super easy for you, without you having to input data to keep the system alive. And with a ton of built-in automation to make you more productive.
Salesflare (founded in 2014) is used by thousands of small and medium-sized businesses who sell to other businesses (incl. agencies, consultancies, development houses, tech companies, …). It’s top ranked across review platforms and is the #1 CRM software on Product Hunt, the leading community for product enthusiasts.
It’s very tightly integrated with Gmail and Outlook, so you don’t need to switch between your inbox and sales software while tracking leads. Plus it adds some handy features like integrated email and website tracking, email templates, and email sequences.
Without further ado, here’s an analysis of how Salesflare stacks up:
Features Salesflare offers: 10/10
- Visualize your leads in multiple drag-and-drop pipelines
- Send automated email sequences until leads reply
- Automatically enrich leads from both publicly available info and email signatures
- Track the source (and lost reason) of your leads and analyze it
- Get reminded to follow-up automatically when leads go inactive
- Track leads with integrated email & website tracking
- Get a live overview of what your leads are doing in an in-app notification center
- Digitize business leads with a built-in business card scanner
- Use email templates within your Gmail inbox to manage leads more productively
- Manage your leads fully from your inbox with a handy email sidebar
Features Salesflare doesn’t offer: none
G2 review scoring:
- Ease of Use: 9.5
- Ease of Setup: 9.5
- Meets Requirements: 9.3
- Quality of Support: 9.7
- Ease of Doing Business With: 9.9
- Ease of Admin: 9.5
Final result:
- Lead management feature score: 10/10
- Average G2 review score: 9.6/10
- FINAL SCORE: 9.8/10
Pricing to get all of the above (10 features):
$49/user/month (billed annually)
$55/user/month (billed monthly)
Want to see it all in action? You can try Salesflare for free. 👈
It only takes a few minutes to sign up and get started.
We guarantee you won’t find easier and more automated lead management software!
HubSpot CRM + Sales Hub [8.3/10]
HubSpot is a marketing automation platform turned everything platform. It was founded in 2005 to make marketing automation easier.
Nowadays, HubSpot’s main selling point is offering an all-in-one solution, including marketing, sales, service and operations. If you don’t like using different apps and integrating them (using tools like Zapier and native integrations), then HubSpot might be what you’re looking for.
To get functionality that is comparable to what you’re getting with the other lead management software in this ranking, you need to get two HubSpot products: its CRM and its Sales Hub.
That makes the pricing to get all this handy functionality (8 features) quite steep, starting at $450/month billed annually (for 5 users, which is the minimum they impose).
Features HubSpot CRM + Sales Hub offers: 8/10
- Visualize your leads in multiple drag-and-drop pipelines
- Send automated email sequences until leads reply
- Automatically enrich leads from both publicly available info and email signatures
- Track the source (and lost reason) of your leads and analyze it
- Track leads with integrated email & website tracking
- Digitize business leads with a built-in business card scanner
- Use email templates within your Gmail inbox to manage leads more productively
- Manage your leads fully from your inbox with a handy email sidebar
Features HubSpot CRM + Sales Hub doesn’t offer:
- Get reminded to follow-up automatically when leads go inactive
- Get a live overview of what your leads are doing in an in-app notification center
G2 review scoring:
- Ease of Use: 8.6
- Ease of Setup: 8.3
- Meets Requirements: 8.5
- Quality of Support: 8.5
- Ease of Doing Business With: 8.7
- Ease of Admin: 8.6
Final result:
- Lead management feature score: 8/10
- Average G2 review score: 8.5/10
- FINAL SCORE: 8.3/10
Pricing to get all of the above (8 features):
$90/user/month (billed annually – minimum 5 users)
$100/user/month (billed monthly – minimum 5 users)
Pipeliner CRM [7.2/10]
Pipeliner CRM (formerly Pipelinersales) is a software company founded in 2009 with the goal of building better software for salespeople.
Although Salesflare hardly ever gets compared to Pipeliner by people who want to follow up their leads in a better way, we decided to include them in this comparison because of their clear dedication to lead management.
The software is relatively feature rich compared to the other platforms in this comparison, although also a little dated and not too easy to use.
Pipeliner’s pricing rises quite steeply as you need more functionality, which probably makes it a better fit for mid-sized companies with deep pockets.
Features Pipeliner CRM offers: 5/10
- Visualize your leads in multiple drag-and-drop pipelines
- Track the source (and lost reason) of your leads and analyze it
- Get a live overview of what your leads are doing in an in-app notification center
- Digitize business leads with a built-in business card scanner
- Manage your leads fully from your inbox with a handy email sidebar
Features Pipeliner CRM doesn’t offer:
- Send automated email sequences until leads reply
- Automatically enrich leads from both publicly available info and email signatures
- Get reminded to follow-up automatically when leads go inactive
- Track leads with integrated email & website tracking
- Use email templates within your Gmail inbox to manage leads more productively
G2 review scoring:
- Ease of Use: 9.4
- Ease of Setup: 9.2
- Meets Requirements: 9.3
- Quality of Support: 9.3
- Ease of Doing Business With: 9.4
- Ease of Admin: 9.3
Final result:
- Lead management feature score: 5/10
- Average G2 review score: 9.3/10
- FINAL SCORE: 7.2/10
Pricing to get all of the above (5 features):
$85/user/month (billed annually)
$100/user/month (billed monthly)
Freshworks CRM [7.0/10]
Freshworks CRM (formerly known as Freshsales) is a sales CRM from Freshworks, the company behind / initially called Freshdesk. Freshworks was founded in 2010 to provide a better, cheaper solution for customer service teams.
Freshworks’ main selling point is its feature depth. It has also managed to offer this range of functionality through an easier to use interface than its competitor/predecessor from the same city, Zoho.
What makes Freshworks strong is also its weakness: the interface is full of so many little buttons that common side-effects of using the platform include a mild headache, fatigue and dizziness.
Features Freshworks CRM offers: 5/10
- Visualize your leads in multiple drag-and-drop pipelines
- Send automated email sequences until leads reply
- Track the source (and lost reason) of your leads and analyze it
- Get a live overview of what your leads are doing in an in-app notification center
- Manage your leads fully from your inbox with a handy email sidebar
Features Freshworks CRM doesn’t offer:
- Automatically enrich leads from both publicly available info and email signatures
- Get reminded to follow-up automatically when leads go inactive
- Track leads with integrated email & website tracking
- Digitize business leads with a built-in business card scanner
- Use email templates within your Gmail inbox to manage leads more productively
G2 review scoring:
- Ease of Use: 9.1
- Ease of Setup: 8.9
- Meets Requirements: 8.9
- Quality of Support: 9.0
- Ease of Doing Business With: 9.1
- Ease of Admin: 9.4
Final result:
- Lead management feature score: 5/10
- Average G2 review score: 9.0/10
- FINAL SCORE: 7.0/10
Pricing to get all of the above (5 features):
$69/user/month (billed annually)
$83/user/month (billed monthly)
Lusha
Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles. Today, over 800,000 sales representatives, recruitment managers, and marketers transform the way they engage with their leads, contacts, and candidates by using Lusha on a daily basis.
Pipedrive
Tracking leads and optimizing your sales pipeline has never been easier thanks to Pipedrives powerful yet agile lead management software. Focus on the activities that transform leads into customers while enjoying Pipedrives intuitive and simple design. In addition to being integrable with hundreds of supporting lead generation apps and integrations, our robust mobile CRM allows you to continue managing and converting prospects with full feature access on the go.
monday.com
Reviewer Pros & Cons
Planning and setting objectives with the team.
MNMOHAMMED NABILJunior Finance ExecutiveKwalee Ltd (Computer Games, 51-200 employees)
Verified UserAnalyst in Research & DevelopmentMarket Research Company, 10,001+ employees
Pricing
Enterprise
$0
CloudContact us
Basic
$8
Cloudper user
Standard
$10
Cloudper user
Entry-level set up fee?
- No setup fee
Offerings
Free TrialFree/Freemium VersionPremium Consulting / Integration Services
Salesforce Sales Cloud [6.1/10]
Salesforce is by far the biggest CRM company in the world, controlling about 20% of the market in 2021. It was founded in 1999 in California by an ex-Oracle executive.
Salesforce offers a huge platform to enterprises that basically consists of a set of building blocks with which you can build anything, gives the possibility to customize everything, and the promise to connect to whatever other software you’re using.
A Salesforce implementation typically requires a consulting company to map the business needs and workflow, build all this in Salesforce, connect with other software, train the employees and follow up with additional changes afterwards.
While the software is not a great match for small and medium-sized businesses nor really built for lead management, no comparison is complete without mentioning the market leader.
Features Salesforce Sales Cloud offers: 4/10
- Visualize your leads in multiple drag-and-drop pipelines
- Track the source (and lost reason) of your leads and analyze it
- Manage your leads fully from your inbox with a handy email sidebar
- Use email templates within your Gmail inbox to manage leads more productively
Features Salesforce Sales Cloud doesn’t offer:
- Send automated email sequences until leads reply
- Automatically enrich leads from both publicly available info and email signatures
- Get reminded to follow-up automatically when leads go inactive
- Track leads with integrated email & website tracking
- Get a live overview of what your leads are doing in an in-app notification center
- Digitize business leads with a built-in business card scanner
G2 review scoring:
- Ease of Use: 8.1
- Ease of Setup: 7.5
- Meets Requirements: 8.8
- Quality of Support: 8.2
- Ease of Doing Business With: 8.3
- Ease of Admin: 8.0
Final result:
- Lead management feature score: 4/10
- Average G2 review score: 9.6/10
- FINAL SCORE: 6.1/10
Pricing to get all of the above (4 features):
$75/user/month (only billed annually)
Conclusion:
Just like you wouldn’t give a sales presentation without preparing, you shouldn’t market your business or run a direct marketing campaign without using software to manage the lead information and track the information you collect.