Social media analytics are aimed at providing information about the audience’s activities of a company’s social media presence. This helps marketing managers to see the effectiveness of their strategies and the ways to improve them. One of the most important metrics used in social media analytics is reach which is based on page likes, shares, tweets and other user engagement indicators. Many companies are using free social media analytics tools but more often than not marketers are looking for more advanced options which lead them to purchase a software with more advanced features.
Software For Social Media Analytics. The best and most efficient way to create engaging content that boosts customer engagement and attracts new users to your brand is to track social media analytics. Social media analytics tools help you measure the impact of your social media campaigns by providing statistics about customer engagement, demographics, and online buzz.
Free social media analytics tools can help you track and analyze your marketing efforts, but not all of them are created equal. This article reviews the best free social media analytics tools available to help businesses make better use of their marketing data.
Social media analytics tools help you in understanding the big picture of your social media performance. Social media analytics is closely related to social media management and requires the use of various tools. But the one which should be chosen among the hundreds of options?
What are Social Media Marketing Software?
Social Media Marketing Software helps to integrate social metrics into your marketing efforts. Social Media Marketing Software helps to acquire new customers, engage existing customers and build brand advocates by using Social Media for Marketing purpose and engaging with them by making it easy for customers to share your content with their professional networks, friends, and family using built-in social media sharing buttons.
Audiense Connect (Twitter)
Audiense Connect is a great tool from Audiense that helps you uncover details about your audience, discover relevant macro and micro-influencers, and call the best social media marketing shots.
Brands like DHL, Carlsberg, Puma, and Fox Sports use Audiense to discover audience segments relevant to their businesses and make smarter social marketing decisions — especially on Twitter.
Pro: Audiense Connect has brilliant social listening features that help you to understand what audiences are doing on Twitter. Advanced reporting is also really useful for creating events, hashtags, and industry reports.
Con: Audiense Connect offers limited features for lower-tier users, and pricing errs on the higher side for access to more features.
Price: From $948 – $25,000 per year.
Tailwind (Pinterest and Instagram)
Tailwind lets you manage and analyze your Pinterest and Instagram efforts at scale.
You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your social media performance on Pinterest and Instagram all with one tool.
Trusted by over 2000 brands and agencies, including Walmart, eBay, and Unilever, Tailwind uploads your images in bulk and automatically optimizes your posts to be published at your users’ most engaging times. Also, it uncovers information about your audience, which ultimately improves and measures results.
Pro: Tailwind’s analytics are quite impressive. You get to see how many follow, re-pins, likes, etc., your page has gotten. You also get to see stats for individual pins so you can see what’s getting the most love from your audience.
Con: Tailwind has many capabilities making the dashboard a bit overwhelming for some users. Also, it is extremely affordable
Price: $9.99 – $799.99per month.
TweetReach (Twitter)
Do you want to know how far your tweets travel?
TweetReach helps you see the number of impressions reach and overall engagement your tweets get. It also shows you who your top influencers are, and allows you to monitor Twitter analytics in real-time — helping you take faster marketing decisions.
Pro: You can quickly build reports based on keywords or hashtags and export these reports as PDF or XLS files.
Con: You cannot compare two Twitter campaigns against each other.
Price: $49 — $199 per month.
Falcon.io (Facebook and Instagram)
Falcon.io allows you to create organic and paid Facebook posts on one platform.
The tools will also help you understand how viral your content is on Facebook, the rate at which you spam your Facebook fans without realizing it, and then reach your content is getting you.
Pro: Falcon makes it really easy to manage multiple social media channels, allowing you to easily post, interact and create reports.
Con: You have to create your audience from scratch every time you set up your ads.
Price: Starting at $129.99 per month.
Minter.io (Instagram)
Minter.io helps you track your Instagram analytics so you get a deeper understanding of your audience.
You are also able to see when your audience is most engaged on Instagram so that you know when is the best time to post.
Even more, you can export your report as a PDF and share it with your team members and colleagues.
Pros: The platform offers deeper insights and analytics compared to what Instagram shows on their platform.
Con: Exporting information can sometimes be slow and it shows a limited amount of data on competitors.
Price: $9 — $39 per month.
Viralwoot (Pinterest)
Is Pinterest a part of your brand’s social media strategy?
Viralwoot is one of the most complete tools for managing your Pinterest marketing. It provides post scheduling, social media promotion, content management, and even influencer management.
Also, Viralwoot’s analytics tool allows you to learn what works and what doesn’t – providing guidance on how to improve your metrics.
This social media analytics tool boasts an impressive client list including, Shopify, Alibaba, Buzzfeed, and The Huffington Post.
Pro: Viralwoot’s calendar view makes scheduling pins and re-pins for Pinterest a breeze. Also, the dashboard and analytics are very helpful in tracking and measuring campaign performance.
Con: The basic plan does not provide the analytics features and only allows you to track one domain.
Pricing starts at $10 – $49+ USD per month.
Iconosquare
Iconosquare helps you track, grow, and report your Facebook and Instagram accounts’ performance. Agencies can manage multiple brands from a single dashboard and schedule reports to be sent directly to clients. The competitor tracking and benchmarking features help you compare your performance with other brands in your industry.
3 cool features:
- Discover photos, captions, and comments that tag or mention your brand.
- Track engagement on competitors’ profiles.
- Learn when your followers are online and engage them live.
Social media channels:
What analytics you get for free:
- All features for 14 days
- Advanced analytics
- Competitor and hashtag tracking
- Industry benchmark
- Facebook account audit
- Instagram account audit
Paid options: $29, $59 per month, and custom pricing
Likealyzer
Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. Likealyzer also grades the Page’s performance based on more than 70 different data points, and offers recommendations for improvement based on the results.
3 cool features:
- Benchmark your Facebook Page against a million others to know how you are performing.
- Get recommendations based on how your content is performing.
- Export your chosen metrics and insights in the form of easy-to-understand reports.
Social media channel:
What analytics you get for free:
- Analysis of your Facebook Page’s front page, about page, activities, response, and engagement
Brand24
Correct, that’s us – one of the best social media monitoring tools. Says who? Says Buffer!
Brand24 is a social media analytics tool starting at $49 a month and offers a free, 2-week trial (no card required).
The tool does web and social media monitoring and analytics across multiple channels. You can monitor keywords related to your company, for example company name, website address, company hashtag, marketing campaign name or hashtag and discover how they perform in social media channels in terms of social media reach, engagement, volume of mentions, influential sources mentioning them, etc.
- Social media analytics: Analyze the performance of your keywords on Facebook, Twitter, Instagram and YouTube, including volume of mentions, social media reach, sentiment analysis of your keywords.
- Metrics of engagement: Track the engagement the social media posts, marketing campaigns and content generate
- Metrics of influence: They’re great for influencer marketing as you can discover the influence of social media authors talking about your company or any topic
- Trending hashtags: Find trending hashtags on Instagram for any keyword
- Hashtag analytics: See how many times a hashtag was used on Twitter, Instagram and Facebook
Pros:
- Allows tracking brand mentions across all social media platforms.
- It’s possible to generate social media analytics report.
- Ability to check positive and negative sentiments with your tracked keywords.
Cons:
- Doesn’t provide social media management platform.
NapoleonCat
NapoleonCat is a social media management tool with built-in social media analytics and reporting features. It allows you to track the performance of your social media campaigns across channels for multiple profiles and pages. Interestingly, you can also track your competitors’ social media activity.
Equipped with data from NapoleonCat, you’ll easily spot tendencies and craft social media content that resonates with your company’s target audience and brings the best results. Here’s what NapoleonCat can help you with:
- Viewing what content types work best and when and how often you should post to achieve the highest engagement
- Monitoring your team’s activity to keep your social customer service major-league
- Comparing audience insights and post engagement of multiple social media profiles, including your competitors
- Scheduling weekly, monthly, or quarterly social media analytics reports that will be automatically sent out to your boss, your client, or whoever else needs them
Pros:
- Allows you to benchmark your results against your competition
- Automatically generates customizable social media analytics reports
- Tracks social media key metrics in real-time
Postoplan
A proper schedule is vital for successful social media marketing. When you upload your posts at the right time, it positively impacts engagement and keeps your community interested. In some cases, a post made at the right time can even go viral.
If you run several social media accounts, use Postoplan to create content plans and schedule posts. And, if you feel like you’re running out of content ideas, just turn on post suggestions – Postoplan generates fresh social media post inspiration every day.
There are a few other awesome Postoplan features you will definitely enjoy:
Integration with Facebook, Twitter, Instagram, LinkedIn, Google My Business, and WordPress. Integration with messengers, including WhatsApp, Telegram, and Slack. An unlimited number of accounts, users, and projects with the free trial. Bulk scheduling. Communication with followers via Social Inbox.
Social Status
Social Status is a dedicated social media analytics and reporting tool that provides multi-channel dashboards and helps automate your social media reports.
While the social channels themselves provide some analytics, Social Status goes much more in-depth and provides full-funnel metrics for all the main social media channels including Facebook, Instagram, YouTube, Twitter, and LinkedIn.
You can access live dashboards and see individual metric performance for all your paid and organic content, including audience demographics breakdowns, competitor analysis, full ad campaign performance metrics, and the ability to track your influencer marketing campaigns.
Social Status can export your reports to CSV, PDF, PowerPoint, and Google Slides formats and reports can be completely customized and white-labeled.
Is Free Social Media Marketing Software Worthwhile?
Social Media Marketing Software has many features and can do a lot to help your business to succeed in social media by monitoring your and competitors social media mentions and interactions, and it is not very expensive. There are also plenty of limited free Software available.
Is there a one size fits all Social Media Marketing Software?
Unfortunately there are no one size fits all solution as each of the products has its own core strengths in functionality, social platform focus, integration capability and core features.
Conclusion
Social media marketing analyzation is something you cannot overlook. The software for social media analytics helps you keep track of your presence in the social media market and provide you deep insights about your social media marketing efforts.
Free social media analytics tools allow you to track and analyze data from your social campaigns. Use free social media analytics tools to find out how your campaigns are performing across each channel with detailed reports. Social media analytics tools provide you with actionable information that can help you improve your future campaigns.