You may want to learn about software platforms for marketing, or about software used in sales and marketing. If you’re serious about finding good tools for online marketers, you’re in the right place. In this article, I handpick my top software recommendations based on user ratings and reviews. You’ll find everything from lead generation tools to social media marketing software, email marketing tools to CRM dashboard automation software and beyond.
Software for marketing. Software for sales. Whether you’re a small business owner or just want to stay up-to-date on the latest tools, there is software that can help you. Check out these software platforms for marketing and software used in sales and marketing.
Insightly
Insightly is a sales and marketing platform for unified growth teams that includes key tools such as task automation, a robust CRM, and popular app integrations. It is a past recipient of the 2018 Gartner Peer Insights Customers’ Choice for Sales Force Automation, receiving a 4.4 out of 5-star user rating.
Their standout growth features include a customizable marketing automation roadmap that allows marketing and sales teams to visually plot out a full cycle strategy for various customer segments. While you can purchase the marketing and sales features separately, growth teams who wish to bundle the two offers can contact sales for a custom quote.
Take a page out of NimbleRX’s book and align multiple departments by using Keap’s highly customizable CRM to create personalized layouts, reports, and dashboards that scale high-value customer interactions.
SendinBlue
Email marketing plays an important part in business growth and user relationship that is why any marketing-oriented organisation needs to have good marketing automation to manage marketing campaigns.
SendinBlue empowers businesses with tools that can easily boost your user engagement by automating your campaign management, marketing analytics, email campaigns, transactional emails and SMS messages. SendinBlue makes it unbelievably easy to create a campaign, send scheduled email sequences and analyze the campaign performance.
Ideal Use Case
SendinBlue functionality and its effectiveness are ideal for any business looking for an affordable email marketing solution with no added complexity. SendinBlue will solve your complex marketing workflows while still giving you the flexibility and power to reach new users and to foster stronger bonds with your customers.
Pricing
It starts with a free plan that’s capped at 300 emails per day and a premium plan with 1,000,000 emails per day that goes for $65 per month. You can also get a quote for an enterprise plan with custom number of emails
Nutshell
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations work together to win more deals. At just $49/month per user, their full-featured Nutshell Pro package includes a fully customizable pipeline automation builder, one of the best reporting suites on the market, automated personal email sequences, and unlimited in-app phone dialing, as well as unlimited CRM contacts, unlimited data storage, and free live support.
The flexibility of Nutshell’s platform makes it a very valuable CRM for marketers. In 2021, Nutshell released their Nutshell Marketing email marketing automation suite, which allows sales and marketing teams to design and send beautiful marketing emails, automatically trigger drip sequences based on subscriber actions, instantly see who’s engaging with their messages, and manage all of their customer nurturing out of a single tool.
ActiveCampaign
ActiveCampaign is an automation tool designed for integrated email marketing and customer relationship management. It’s mostly geared towards small businesses looking to meaningfully engage with customers at scale. ActiveCampaign recently won G2Crowd’s prestigious Best Software Companies of 2020 award, ranking #12 in the world.
In terms of growth features, this sales and marketing software platform offers omni-channel management for everything from email to text messaging to social media as well as machine learning tools. Packages range from $9 to $229 a month depending on your contact list size and which upgrades (such as lead win probabilities and free design services) your team may be interested in.
If you want to grow your online sales, you can use ActiveCampaign to tailor ads to the hobbies and interests of your dynamic market segmentations.
Keap
Keap, another small business favorite, is an email marketing and sales platform that organizes all of your client information and daily work in one user-friendly dashboard. Their features help users quote customers, schedule sales calls, create invoices, collect payments, and foster long term relationships using a CRM with follow-up tools.
Keap Grow syncs client information across all of devices and users. It also helps you email, call, or text leads right from your phone and streamlines all payment activities with one-click features. Keap occasionally has steeply discounted limited time offers but if they don’t snag one of these deals, individual Keap Grow users can expect to pay $24 for their first two months then $79 per month for up to 500 total contacts.
To quadruple your lead generation like Keap customer Presidential Pools did, set up web forms with automated follow up messages that are tailored to the customer’s interest level.
HubSpot
HubSpot is a marketing automation tool whose main focus is on inbound marketing, i.e., content and search marketing automation. The platform also offers Sales and Customer Service Hubs, which means different departments within your organisation, such as sales, marketing, etc. can collaborate and share data within the same platform. The HubSpot hub does a little bit of everything, and this all-in-one approach turns out to be convenient and popular with many businesses.
Ideal Use Case
HubSpot is great for the small business owner. If you’re looking for an all-in-one marketing platform that offers you the functionality of several different marketing systems, then HubSpot is the right choice.
Pricing
Starts from $50 – $3,200+ per month depending on the plan and features you choose
Marketo Engage
Marketo offers a full-feature marketing automation SaaS product that covers any channel and every engagement across every stage of the customer acquisition funnel. You can use Marketo to engage with customers across every channel, including email, display, mobile, social, search, and offline.
The platform can handle everything from email campaigns, digital advertising, social media, account-based marketing, while also providing excellent tools for sales teams.
Marketers and Sales teams can leverage the system to orchestrate personalized experiences, optimize content, and measure business impact across every channel using a unified platform.
Ideal Use Case
Marketo is a good option for larger marketing operations, who intend to use most of the features available in the platform to create powerful campaigns that span across multiple channels.
Pricing
Pricing is based on database size.
MailChimp
MailChimp has grown from being just an email marketing tool to a full-blown marketing automation solution where you can promote your business across email, social media, landing pages, postcards, and more — all from a single platform.
The Mailchimp marketing automation tool excels at creating effective email marketing campaigns and analysing the campaigns’ performance so that you can reach your goals faster. They have features that can understand your audience and reach them when it matters most, with great email delivery rates.
MailChimp gets you up and running quickly with the help of pre-built templates, drag and drop based interface email editor, inbuilt contact management, advanced segmentation functionality, and 1-click automation. It also supports audience split testing.
Ideal Use Case
Mailchimp is a good fit for businesses who are looking to reach out to customers using newsletters marketing. For anyone with little email marketing experience, Mailchimp handles all the heavy lifting and allows you to pretty much drag and drop anything and for it to look very professional with great templates which are ready to go.
Pricing
Starts from $9.99 – $299 per month, based on features and contacts.
EngageBay
EngageBay is a fully integrated all-in-one marketing, sales, and service platform that provides small to medium businesses with modular solutions. The platform has various tools to automate redundant and manual tasks, build and organize contacts, visualize deals, manage sales, and support customers—all from a single, easy-to-use platform.
EngageBay’s software is neatly categorized into three stacks for marketing, sales, and service. Each of these stacks is called a ‘Bay.’
The Marketing Bay has many compelling features, ranging from automation and scheduling to landing page and form builders. You can also keep your content up-to-date on various social media platforms using their ‘Stream’ feature.
The CRM & Sales Bay has impressive tools to streamline your company’s sales process, and gives you a bird’s eye view of your leads and the statuses of your deals. You can connect with third-party calendar applications to schedule appointments with customers, and get a holistic view of your sales progress using visual charts and insightful metrics right from EngageBay’s dashboard.
The Service Bay offers a prudent way to manage and issue customer tickets quickly and efficiently, all from one place. With remarkable features such as canned responses, support groups, and autoresponders, your business can quickly view, prioritize and solve tickets in a customer-friendly manner. Additionally, you can interact with your customers in real-time with EngageBay’s Live Chat feature.
With a completely free CRM, migration services, and onboarding sessions, EngageBay is one of the best options for small businesses and startups looking for a comprehensive solution to their marketing, sales, and customer support needs.
SharpSpring
Many all-inclusive marketing automation tools claim to be all-in-one, but in reality, they end up with only one strong aspect. SharpSpring is an end-to-end marketing service that allows you to identify and expand your lead base to understand where that lead generation is coming from so that you can capitalise on those engagements. It has many features and functionality for marketing and sales automation.
More engagements mean more sales because your brand is always top of mind, and this is where SharpSpring shines. It offers behaviour-based email marketing and integrations with hundreds of applications, including Google Ads, Twitter, Salesforce, Weebly, WordPress, Zoho, Weebly, WordPress, and much more.
Ideal Use Case
The platform is for small and mid-sized companies that are looking for automatic ways to engage with prospects and clients. Automatic drip emails based on the prospect’s interests and alerts on engagements or lack thereof makes this tool stand out.
Pricing
Starts from $550 – $1,250 per month, based on the number of contacts you have.
Conclusion:
There are many different software platforms used in marketing. Try to discover what they are and how they could help you. If you’re not sure where to begin, ask our product specialists for help choosing them. They love explaining such things so that you can choose the software that’s best for your business.