marketing research tools and techniques

What Are Marketing Research Tools

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So, what exactly is a marketing research tool? Just like you do research to study a topic to prepare for an exam, market researchers use special methods and tools to get information about a topic. These strategies and techniques allow them to analyze data and statistics in order to come up with the most effective … Read more

Best Marketing Research Tools For Small Business

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Understanding your market can be the difference between the success and failure of your small business. Market research tools help determine if your business or product idea has an audience you can sell to. Proper market research considers the audience, competition, and consumer needs, and although it can get expensive, many of the tools below … Read more