Best Analytics Social Media Campaigns

Most people think that Analytics simply means you can track the amount each visitor spends on your website or scroll bar height or length in pixels. And while it’s true that those things are important, that doesn’t even scratch the surface of the importance of analytics in a social media campaign. How people browse through … Read more

How Social Media Analytics Work

You’ve probably heard of social media analytics, but what are they? How do they work? Are they worth using? The purpose of this post is to provide you with background information pertaining to social media analytics also known as social listening. Social media is all the rage, but do you know exactly how much traffic … Read more

How Social Media Analytics Can Inform Content Strategies

The best thing about social media analytics is that you can get real-time information on the performance of your content. This allows you to make changes to your strategy to perform better with your specific audience. Whether you want to invest more time into writing blog posts, graphics, or video content, you will be able … Read more

Social Media Analytics Using Python

Figuring out which social media strategies work is a challenge for even the most seasoned social media professionals. It’s even more challenging for companies that aren’t familiar with data analysis. However, Python can make this task much easier. In fact, using Python to analyze your social media profile allows you to visualize important metrics in … Read more