what is lead generation in marketing

What Is Lead Generation Software

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In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. A lead is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.[1] Leads may come from various sources or activities, for example, digitally … Read more

What Is Lead Generation Tools

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What is lead generation tools, you ask? Lead generation tools offer businesses the ability to project themselves into the future by developing a lead database. These programs help generate leads — not immediately sell their product or service though. Lead generation is an important part of inbound marketing strategy. Lead generation is a key factor … Read more