Do you need to learn about best online market research tools or interested in learning about online market research tools, techniques, and strategies? Check out these market research tools free. There are plenty of market research tools available for analyzing a market or a product. You can find out how well your products or services could sell in the open market, and if there is really a market for a product.
Meeting with a market research company can be an expensive proposition, while using online market research tools and techniques is much more cost effective, particularly if you do your own analysis and reporting. These resources will teach you all about the various tools and techniques available to do your own online marketing research.
Survey Planet
Survey Planet is probably one of the few online survey tools offering many attractive features in their free version. The basic version includes options such as unlimited surveys, unlimited survey questions, unlimited responses, pre-written surveys and SSL security to name a few. With Pro version, you will have access to additional premium features including custom themes, CSV reporting, and unlimited survey storage.
Google Analytics
Outstanding feature(s): Records real-time audience insights.
A handful of experts recommend Google Analytics for market research, particularly, for understanding where your visitors come from and how they interact with your business (your site visitors’ on-site behavior).
Truck Driver Institute’s Keyoka Kinzy applauds the Audience section feature. Kinzy explains, “It allows you to adjust the demographics, behaviors, and interests of your specific audience to ensure that you’re optimizing the content that appeals to your consumer base.”
“As such,” Paul Franklin of SideGains summarizes, “GA helps me understand the direction my content should take long-term and informs my short-terms strategy to serve people more of the content they find interesting.”
GanttPRO
GanttPRO is an online Gantt chart program for project management that allows intuitive creation of schedules. It is a paid software which also offers free trial version. GanttPRO allows sub-division of major tasks into minor tasks and offers cost calculation per task. While using a Gantt chart, you can immediately see all the information you need on your chart, including your team’s tasks, their sequences, deadlines, and priorities. GanttPRO is hosted in the cloud, which makes is easily accessible for every team member using any web browser.
Google Trends
Outstanding feature(s): In-depth look at market trends.
“Google Trends has been most insightful for me,” Dollar Creed’s Lily Ugbaja highlights. “This is because it is a great tool for researching trends.”
In particular, Ugbaja writes that this tool:
- “Gives a picture of what people are looking for on the web, by tracking the volume of searches on a particular product or services over time and by location.
- Gives insight into similar search queries and topics, to identify patterns and figure out the terminology users commonly use.”
SoGoSurvey
SoGo Survey is an easy-to-use online survey application which offers a wide range of solutions for conducting surveys. Survey tools from SoGo Survey help you gauge marketing trends, brand awareness, net promoter score, customer loyalty, campaign management and advance analysis. SoGo Survey offers a wide range of products including Free Student Plan, Free Non-profit Plan, Discounted Academic Plan, and Paying by a Purchase Order. The basic package is free and offers 15 surveys, 30 questions, 125 responses, and 125 email invitations to name a few.
Typeform
Outstanding feature(s): Easy to use and great data visualization.
An important aspect of marketing research is getting to know your audience and their problem. To this end, talking to them helps, which brings us to the survey tool, Typeform.
Ashley Cummings from Searchlight Content notes it’s great for all businesses irrespective of their size. Talking about her work, Cummings elaborates, “My business is smaller, but I still conduct primary research regularly.
I recently used Typeform to send out a survey to freelance writers that helps other writers benchmark rates. Typeform was perfect for my needs. It was easy to create and distribute a survey.”
Best of all, Cummings shares, “my participants were familiar with the platform, so it wasn’t difficult for them to complete the survey.:
“Typeform also visualizes the data, making it easy to interpret,” Cummings adds. “Typeform also allows open-ended responses for qualitative data, which was helpful for me on questions where I wanted deeper answers.”
Trinka AI
Trinka AI is the world’s first grammar and language improvement tool designed specifically for academic and technical writing. It is unique as it not only checks grammar, punctuation, and spelling, but also provides explanations for correcting errors. It offers free version that includes access to all its features. The paid version offers uninterrupted usage and higher monthly limits along with access to the add-in for MS Word. It allows you to choose between the US and the UK style to make it easily accessible for researchers all over the world.
Its custom-built features such as maintaining academic tone, providing unbiased language, concept clarity, sentence structure, and alternative word choice makes it better than most grammar checker tools. It also offers subject-specific corrections, select style guides preferences, and 20+ publication readiness checks. It provides detailed explanations as to why a correction is suggested. Furthermore, it helps researchers in reducing word count by suggesting alternatives without changing the context.
SEMrush
Outstanding feature(s): Quick overview of competitors’ position and marketing spend.
This one’s another popular market research tool among the 60 marketers we talked to.
The team at All Phase Media, for example, uses SEMrush to identify marketing trends based on how keywords are used in their market. In Mike Errico’s words, “Our team uses SEMRush which allows us to identify trends in keyword usage across any vertical or niche market.
If we see a trend for a keyword relative to our company, or our clients, we can quickly create content and compete for that keyword.”
Similarly, Beth Cooper of KNB Communications shares, “SEMRush has been super helpful in gaining insight for our business. Everyone is online, so pulling market data by analyzing web traffic around domains and keywords makes a lot of sense.
We are also able to see digital ads domains are running and how much people are spending on marketing. It helps us benchmark our own success, set goals, and refine our marketing tactics and messaging.”
Grammarly
Grammarly is a popular browser application or extension developed to check grammar, punctuation, context, sentence structure, and readability. It is a real-time plagiarism detector on various platforms, including MS Word, WordPress, Facebook, etc. It is available in free and paid version. The free version offers basic spelling and grammar checks, as well as some suggestions. While the paid version offers the basic revisions and vocabulary improvement suggestions; additionally, it provides citation suggestions and can detect plagiarism.
Conclusion:
Market Research is a process of gathering information about a deliverable ‘product’ from the perspective of business-to-business or business-to-consumer relationship. Market Research is a process of using analytics to understand the needs of your target market and customer segments. For example, let’s say that you own a sports store and you want to find out which online market research tools and techniques your competitors use. For this, we’ll use Google Patent Search for market research tools free.