Reaching lead generation company should be a top priority for every Realtor and brokerage. Lead generation is so important to brokerages these days that it’s in the name of some real estate agents. The best lead generation companies will have you generating leads on autopilot without much effort on your part.
Whether you’re a homeowner who just closed on your first property or a seasoned broker, you will most likely need to know about real estate lead generation companies. As one of the best lead generation companies in the industry, SalesLeads understands how tricky it can be to get prospects through your door. In this article, we have covered the perfect realtor lead generation websites you can start using right now to generate leads.
The best lead generation companies for realtors are top of mind when it comes to generating quality leads. Real estate companies are always in search of a better way to build a pipeline of prospects. These lead generation companies have developed a system that works and they’re eager to share it with you. Follow the tips and advice gathered here, and you can use these lead generation techniques for your own marketing efforts.
These days, many real estate agents are starting to consider Lead Generation Companies for their business. So, if you are thinking about going this route for your real estate business as well here is a list of the best companies in the industry that can help your business immensely.
Our Criteria for Evaluating Real Estate Lead Generation Companies
In this section, we’ll go over the metrics we deemed most important for choosing and ranking lead generation businesses. Ideally, the best lead generation firm or piece of software ticks all the boxes in our evaluation methodology and has affordable pricing. Of course, figuring out the best option is rarely this simple.
In our reviews, we focus on showcasing each company’s strengths and weaknesses in order to make your choice easier. Furthermore, we recommend that you keep our metrics in mind when making your own evaluations of lead generation firms.
Lead Generation
The most important feature with all these companies is their ability to collect leads. These are drawn from various real estate lead sources like house appraisal sites, and Google and Facebook ads. The companies offer to collect either buyer leads or seller leads and can sometimes do both, which is an ideal option for most real estate agents.
Most lead generation companies for real estate gather leads for a specific area which the agent chooses. In most cases, this is the area where the agent resides. Naturally, agents want to be the first choice for prospective buyers and sellers within their own ZIP code.
Through lead generation companies, you’re not only getting access to buyers and sellers, but also to those on their first leg of their journey looking at prices of real estate in your area or trying to get their own house appraised. This allows you to immediately set up a rapport with your leads through smart marketing campaigns and hopefully laying the groundwork for you being picked as their agent when the time for buying/selling arrives.
Most of the top-rated lead generation companies for real estate guarantee exclusive real estate leads. This is definitely the feature to look out for, as it means that your leads won’t be given to any other agent, preventing unnecessary competition and overlap.
Hence, some lead generation firms may structure their pricing around the territory or number of properties you want to get leads for.
Lead Funneling and Follow-up
Gathering leads is only the first step on the road to conversion. Leads have to be nurtured and regularly contacted in order for them to transition into sales. But contacting the targeted leads from your lead generation company is nearly impossible.
Thankfully, many online real estate lead generation companies include lead funneling and CRM features that make your life easier. These tools include automated marketing via email, text, and voice messages.
Some software also lets you manage leads by providing data on what properties they’re looking at, their own property information, whether you’ve already contacted the lead, set up a call-back, and more. Additionally, you can also set up contact reminders and notifications, preventing any leads from turning cold as a result of your inaction.
All of these tools are crucial for developing your relationship with clients and converting leads to sales, otherwise you’d be wasting too much time on handling all the leads and dishing out cash on additional CRM software.
IDX Website
One of the main ways through which real estate agents and brokers market themselves, and the available listings, is through personalized Internet Data Exchange websites. IDX is utilized by real estate agents to directly add multiple service listings to its site.
Your IDX website will regularly pull new listings from the MLS database, meaning that visitors to your site will always have access to the newest listings.
Most of the top lead generation companies for real estate agents offer IDX website builders. Ideally, the IDX website builders should be customizable, easy to use, and have a variety of different themes on offer.
Note that IDX website builders often carry an additional charge and aren’t included in your leads fee. Some web portals do not pull listings via IDX, but from other sources like brokerage syndication.
Price
We should tell you right off the bat that using lead generation platforms doesn’t come cheap. The least expensive options cost around $250 to $350 per month and a typical real estate lead generation company commonly structures their pricing in one of two ways.
The first relies on monthly subscriptions, where you pay a fixed fee each month for a certain amount of leads. This pricing structure is frequently found among the reviewed lead generation firms.
Some providers might guarantee a certain amount of leads per month, while others have more flexible monthly rates depending on the quantity and quality of leads provided. There are also those that have different prices depending on the ZIP code you’re obtaining the leads for.
When comparing prices it’s important to take note of how much each company charges per lead. The other standard pricing structure is per-lead pricing where you pay only for the leads you receive.
Unfortunately, the monthly subscription won’t be your only cost, and you’ll often encounter hefty startup fees. But there are companies like Real Geeks that come without those expenses. Additional costs may include property valuation tools, PPC marketing, and other add-ons.
Ease of Use
You’ve spent time training and studying to become a real estate agent, not a developer or a marketing expert. Hence, you should always look for a lead generation company that’s easy to use. An intuitive, simplistic interface and easily accessible features that are quick to master are some of the hallmarks of a market leader in the lead generation business. Providers that offer to manage some aspects of lead generation for you, such as PPC marketing, are invaluable.
Customer Support
Managing real estate is a delicate business, and if you run into any trouble using lead generation software, you’d naturally want to solve it as quickly as possible. Therefore, we always value those companies that offer diligent, multi-channel customer support.
1. Neon Ambition – Best Lead Generation Company
| Pricing: | $5,000+ |
| Location: | 218 West 14th Street, New York, NY 10011 |
| Founded: | 2013 |
| Key Clients: | The Grove, Tailored Systems, Brookfield Residential, Issuu, Grande Communications, Viva Day Spa, Magnum Builders, Paradisa Homes |
Neon Ambition shines out from the competition as our favorite lead generation company. The company works to increase your business’s visibility across the internet. Their methods ensure that your real estate business is viewed as reputable and trustworthy. Neon Ambition’s goal is to generate overwhelming customer interest, so potential real estate buyers and investors hurry to your site for all their real estate needs. The agency measures performance in conversions and works hard to not only bring the clients but finalize the sale.
2. Belkins – Best for B2B
| Pricing: | $1,000+ |
| Location: | 8 Green, Suite 4331, Dover, DE 19901 |
| Founded: | 2017 |
| Key Clients: | Hampton Roads, Enclave, Shelby Williams, Digital Knights, Andresen, Helios Energy, Columbus Chamber of Commerce, Titan, Berkeley University |
Belkins offers outstanding B2B lead generation services for luxury real estate. The agency’s specialty is top-of-the-funnel marketing, bringing a tsunami of traffic to your website. The agents at Belkins then source your traffic to discover interested buyers who they can refer directly to you. Belkins offers unique, customized services instead of standard packages, and will work with you to elevate conversions and meet your specific requirements. The company never relies on outdated pre-prepared lists. Instead, they start fresh to guarantee real buyers who are eager to get started working with you.
3. LeadGeneration.com – Best for B2C
| Pricing: | $1,000+ |
| Location: | 2 Aquarium Loop Drive Suite 140, Camden, NJ 08103 |
| Founded: | 2008 |
| Key Clients: | Great Wolf Lodge, Novotel, Carrier Rentals, J.G. Wentworth, Toshiba, Owens Corning, Berkshire Hathaway, Nissan, Capital Gold Group, CBC Settlements, Cruise America |
LeadGeneration.com works with clients at all levels of the funnel to transform curious visitors into qualified buyers who are eager to work with you. This award-winning agency has been recognized by Inc, UpCity, and Forbes. Their star-studded client list assures you they have the know-how and passion to get the job done. The agency’s specialty is lead nurturing. They will help guild clients through the viewing and purchasing process, so buyers remain engaged and keep your company in mind for future needs. Effective, impactful marketing and thoughtful follow-up allow interested buyers to feel supported on their purchasing journey.
4. Callbox – Outstanding Performance
| Pricing: | Fees vary by service, please enquire |
| Location: | 4924 Balboa Blvd # 353, Encino, CA 91316 |
| Founded: | 2004 |
| Key Clients: | eBay, Forbes, Ingraham Micro, Brady, Sage, Hewlett-Packard, ADT Home Security, Acer, Motorola |
At Callbox, generating powerful, well-vetted leads is the only thing that matters. Bringing pre-qualified clients who are already interested in what you’re offering is what Callbox is all about. The company focuses on helping your business develop lasting relationships with clients who will keep coming back. Crafting multiple points of contact helps your business stay relevant and fresh in the minds of potential buyers. Using multi-channel marketing allows Callbox to promote your business in ways that reach diverse groups of clients and continually appear when buyers are looking for your services. With Callbox, you can be certain of quality leads and high conversions.
5. Strategic Sales & Marketing – Best Budget Option
| Pricing: | Hourly from $25/hr., projects from $1,000+ |
| Location: | 790 Farmington Ave, Farmington, CT 06032 |
| Founded: | 1989 |
| Key Clients: | Etch Advisors, Giamboi Partners, Trace Systems, FFF Associates |
Strategic Sales & Marketing is recognized for fantastic B2B lead generation. The dedicated staff at Strategic ensure inbound leads are qualified and prepped, so you don’t waste time answering calls or arranging meetings that won’t yield great results. Offering support to ensure timely follow-up keeps buyers engaged and prevents them from turning to the competition. Strategic makes sure your efforts are targeted only at customers who have been carefully evaluated, to avoid costing your business time and money. With a personalized database at the ready, Strategic will bring leads through carefully constructed campaigns and provide you with buyers who are ready to make the sale.
6. The Real Estate Marketing Group (TREM Group) – Most Innovative
| Pricing: | $2,000+ |
| Location: | 2828 Coral Way, 435, Coral Gables, FL 33145 |
| Founded: | 2015 |
| Key Clients: | Barkin-Gilman Group, Nancy Batchelor Real Estate, Ritz-Carlton, Nelson Gonzalez Luxury Real Estate, Audrey Ross, Douglas Elliman Real Estate, Prinsloo Group |
The Real Estate Marketing Group (TREM Group) uses a unique platform to help you convert casual visitors into buyers who will come to rely on your services. Working exclusively with real estate agents, property developers, and real estate investors, TREM focuses on crafting a personalized website experience for each visitor. Engaging listings, a strong social media presence, and constant exposure keep your business at the forefront of buyers’ minds. Utilizing customization helps home buyers and sellers feel you understand their specific needs and are the agency for them. You’ll receive leads that yield real results with TREM.
7. Real Estate IQ – Best for Small Business
| Pricing: | $399/mo.+ |
| Location: | 15280 Addison Road #120, Addison, TX 75001 |
| Founded: | 2014 |
| Key Clients: | The Silicon Review, Blue Biz LLC, Mossing, Jet Branding, Quest |
Lead generation is the priority at Real Estate IQ. The agency is all about developing qualified leads which result in fast sales, so you can sell more properties in less time. Real Estate IQ works primarily with small to mid-sized businesses and private investors, providing personalized services at reasonable prices. Personalized outreach to property owners helps you discover new residential and commercial real estate to sell or invest in, giving you a larger share of the local market. From uncovering off-market leads to nurturing qualified buyers, Real Estate IQ will help discover the clients you deserve.
8. BoldLeads.com – Best for Home Sales
| Pricing: | $5,000+ |
| Location: | 565 West Chandler Blvd Suite 112, Chandler, AZ 85225 |
| Founded: | 2010 |
| Key Clients: | RE/Max, Keller Williams, JK Realty, Coldwell Banker, Impress Realty, Bittinger Team Realtors, Glenn Vaughn |
Just like the name says, BoldLeads.com offers powerful leads that are sure to bring you the residential sales you’ve dreamed about. Trusted by realtors across the country, BoldLeads.com offers responsive tools to generate seller leads and bring urgent buyers who are excited to work with you. The experienced staff at BoldLeads.com know how to curate a selection of qualified home buyers who are interested in what you’re selling. With targeted advertisements, landing pages that resist bounce, and easy scroll-through listings, you’re sure to keep clients engaged. The company promises exclusive leads you can’t buy elsewhere with tools to keep buyers interested throughout the process.
9. Offrs.com – Creative Solutions
| Pricing: | Fees vary by service, please enquire |
| Location: | 227 Central, Sarasota, FL 34230 |
| Founded: | 2014 |
| Key Clients: | Keller Williams, RE/Max, Coldwell Banker, Exit Premier, Berkshire Hathaway |
Offrs.com provides both home buyer and seller leads to real estate agencies and individual agents. Their exclusive predictive seller leads tool examines home sales history to accurately determine when a property is ripe for resale. This allows you to get ahead of the competition and seek out home sellers before they contact another agent. Offrs.com’s territory builder app lets you stake out your preferred neighborhoods. Using the tool, you will find the salable properties you want to work with and can court buyers who want to live where you have homes to sell. Offrs.com has a variety of other apps and innovative technological tools to find the leads you can’t get elsewhere.
10. RedX – Best Budget Option
| Pricing: | From $39.99/mo. |
| Location: | 1411 W 1250 S #300, Orem, UT 84058 |
| Founded: | 2003 |
| Key Clients: | Sotheby’s, RE/Max, Century 21, Keller Williams, Better Homes and Gardens, EXP Realty, Coldwell Banker, Weichert Realty |
Inexpensive yet valuable leads are the reason you’ll want RedX by your side. The agency offers an assortment of budget-conscious options to ensure you only pay for the services you really need. The company provides many different types of leads, including pre-foreclosure and for-sale-by-owner listings, so you can choose exactly what you’re looking for. RedX will help you to maximize sales potential and reach new buyers. The specialty of the house is geo-fencing, giving you leads in your area and filtering out properties which don’t meet your qualifications. Find great homes to sell and powerful tools for connecting with buyers through RedX.
11. Zillow Premier Agent – Strong Buyer Leads
| Pricing: | From $250/mo. |
| Location: | 1301 Second Avenue Floor 31 Seattle, WA 98101 |
| Founded: | 2004 |
| Key Clients: | Keller Williams, Coldwell Banker, Century 21, Greenridge Realty, Five Star Real Estate, Rodeo Realty, Sotheby’s International, Heston Group, MCM Property Management |
Loved by sellers and buyers alike, Zillow offers tools for lead generation through their Premier Agent program. Working with real estate agencies and individual agents, Zillow Premier Agent helps you guide home buyers from browsing to bidding. Considering the popularity of Zillow, it’s easy to see why agents rely on their services to sort out casual lookers and find genuine buyers who are interested and pre-qualified to make purchases. Zillow Premier Agent offers the opportunity to find receptive buyers without time-consuming cold calls or wasted home showings. The company knows how to increase visibility and communicate trust.
12. Smart Zip – Strong Seller Leads
| Pricing: | From $119/mo. |
| Location: | 227 Central Avenue, Sarasota, Florida 34236 |
| Founded: | 2008 |
| Key Clients: | Newman Realty, Keller Williams, NextHome, BHHS, Fox & Roach, Better Homes and Gardens Real Estate |
SmartZip specializes in predictive leads, so you can locate home sellers long before the competition finds them. By analyzing home sales data, the company can find sellers weeks or months before they would normally contact your office. Smart technology allows SmartZip to evaluate home prices, sales statistics, and market analysis, helping you to locate the high-quality properties you’re most excited to sell. These techniques build your reputation and create trust. SmartZip also coordinates with your clients to promote your business by driving referrals. You’ll gain leads through word-of-mouth and accurate predictive technology, leaving the competition without a chance.
13. Placester – Effective Lead Nurturing
| Pricing: | $200/mo.+ |
| Location: | 33 Arch Street, 17th Floor, Boston, MA 02110 |
| Founded: | 2011 |
| Key Clients: | CB&A Realtors, Atoka Properties, Sell Love Chicago, Cape House Team |
Placester generates high-quality leads through a variety of effective techniques. Lead nurturing begins with an attractive website that engages visitors and keeps them active online. Offering tempting listings, virtual walk-throughs and timely communication is just the start of what Placester can do. Predictive software helps you to find prospective sellers. Visitor contact is used to develop buyer profiles which help you determine the unique needs of each buyer or investor. Placester also assists you with site integration, to make sure your business is featured on a variety of apps and platforms, opening you up to new clients.
The common theme throughout this article is either the company charges a monthly fee or they charge you per lead. Your specific needs may differ from mine therefore take my opinion lightly.
14. Real Geeks
Features
First, Real Geeks includes an IDX website that is easy to set up. Unlike other lead generation companies, Real Geeks is limited in terms of the customization choices it offers. With the IDX website, you’re able to choose between two sleek, modern designs that are easy for your leads to navigate.
While customization is limited, it is still an option. If you want to customize your website, you’ll need to get in touch with a web developer or designer. Real Geeks can refer you to a web developer or designer to help you.
In addition to an IDX website, the other main feature offered by Real Geeks is an extensive CRM system. The CRM is directly linked to the front-end IDX website.
The CRM gives you many options for capturing leads. These include a real-time activity tracker, custom email drip campaigns, automatic text responder, built-in texting, and lead profiles.
You can also sign up to get email and text notifications whenever you get new leads. This will ensure that you can have a fast speed to lead time. You’ll be able to reach out to all your leads in real-time, even if you are not at your computer.
Real Geeks can also manage your Facebook and Google ads campaigns for you. This feature comes as an additional add-on that costs $550 per month. To use this feature, choose who you want to market your ads to and where you want your leads to be sent. Real Geeks will take care of the rest.
Pricing
Real Geeks is one of the cheaper real estate lead generation companies on the market. The basic package costs $249 per month, with no separate setup fee. If you decide to purchase separate add-ons, this will increase your price.
For example, Real Geeks offers a property valuation tool and Facebook ad creator tool. These both cost an extra $50 per month.
Another cost to keep in mind is that you will have to pay $25 per new user you want to add to your account.
Is It Worth It?
Despite its low price, Real Geeks provides great value to every real estate agent who incorporates it into their lead generation strategy. This platform is a solid choice for any Realtor, whether they are just starting out or have been in the business for years.
Real Geeks is also a popular option with agents looking for something ready to go straight out of the box. Real Geeks requires no real setup. It can be used as soon as you make an account and choose a payment plan.
The platform can be as hands-on or automated as you want. This will depend on whether you prefer focusing on your leads, or focusing more on marketing.
Because of its lower price, Real Geeks is ideal for newer agents looking for a more cost-effective CRM system and IDX website. It’s also a great option for agents in small teams.
15. Zillow Premier Agent
Features
Zillow is one of the most recognizable names in the real estate industry. This makes them a great choice for a lead generation company for every agent.
Zillow Premier Agent works by giving its members better ad placements and access to Zillow leads in a given market.
Essentially, you’re paying a certain amount of money to “purchase” a percentage of a specific zip code that you want to target.
Your ads will then show up on property listings in that zip code, whether they’re your listings or not. This is a great way to spread your name and increase brand awareness.
However, you’ll still be competing against other Premier Agents who purchased access to that zip code. But the benefit is that you’ll get more exposure and rank above non-Premier agents.
Premier Agents also rank higher than non-Premier ones on Zillow’s Agent Finder tool. This ensures that your name will be at the top of the list when leads are searching for agents in your area.
In addition, leads will see the label “Premier Agent” next to your name. This will boost your reputation and credibility on the platform.
You’ll also get exposure and branding across Zillow’s network of real estate sites, including Trulia, StreetEasy, and RealEstate.com.
Zillow also gives you your own personally branded webpage and CRM system for accurately tracking and communicating with the leads you capture.
You also get phone call introductions to leads in your area, marketing templates, and extensive customer support and training to help you succeed.
However, when compared with other real estate lead generation companies, Zillow lacks the features necessary to create a comprehensive follow up strategy, such as drip campaigns.
Pricing
Zillow Premier Agent lead generation service does not have a monthly fee. Instead, the cost will vary depending on the average price of homes in your market and the amount of competition from other agents.
If you’re trying to access a market that has more expensive homes and a lot of competition, you’ll end up paying more compared to a rural area where there aren’t as many agents working.
For example, if your market is New York City, you’ll end up paying more than a small town in Indiana.
However, in general, you can expect to spend anywhere between $150 to $1,000 per month. While this might seem expensive, it’ll ensure that you get the most amount of impressions and leads possible.
Thinking about it another way, you’ll be paying around $20 to $60 per 1,000 impressions. Zillow recommends you pay for at least 5,000 impressions each month if you want to see the most effective results for your investment.
On average, 5,000 impressions can get you one to two leads. This means the average cost for a lead is around $50 to $150 per lead. You can find packages for single agents, small teams, and brokerages.
Is It Worth It?
Due to the higher cost, Zillow’s lead generation program isn’t for everyone. Aside from needing a large amount of money, depending on your market, you’ll also need to have a strong Zillow profile.
If you’re a brand new agent and with a new Zillow profile, you should consider collecting reviews on the platform first before signing up to become a Zillow Premier Agent. Having positive reviews from past clients on your profile will ensure that you have the most amount of success for your investment.
In addition, keep in mind that leads are not guaranteed, no matter how much you pay each month. For this reason, you should not rely on Zillow as your main source of leads. If you do, you could find yourself burning through your budget. In addition, you will be facing more competition for these leads, depending on what market you are working in.
One benefit to Zillow leads is that they are likely to be more qualified than other internet leads from other social media platforms. These leads might be more motivated to follow through and agree to work with you compared to Facebook leads. So while Zillow leads are more expensive, they’re also more serious.
The most obvious benefit of using Zillow Premier Agent is that Zillow is the most visited and well-known real estate site in the U.S. For this reason, you’re more likely to find a constant stream of leads on this platform.
These leads are likely to be mostly buyer leads, not seller leads. So if you want to focus on buyers in your area, Zillow is a great lead generation service to choose.
16. REDX
Features
REDX is one of the best real estate lead generation companies for agents looking for various cold calling tools that can give them the best chance of success.
The REDX system is an all-encompassing lead generation software. It offers access to different types of leads, a top-quality dialer system, and a great CRM database.
The platform provides its users access to five different lead acquisition sources: Expireds, Geoleads, For Sale By Owners, For Rent By Owners, and Pre-foreclosure. The company lets you pay only for only the leads you want. This lets you focus your lead generation strategy on the types of leads that work best for your business so that you’re not wasting any time or money.
REDX only includes qualified homeowners. Also, the system excludes leads on the Do Not Call List. This way you can be confident you’re calling the best leads. In addition, REDX will give you specific data about the home as well as all the information you need to contact the lead.
REDX provides you accurate, up-to-date information like this for all the categories of leads. They also provide other tools like scripts and practice scenarios so you can perfect your cold calling routine.
REDX’s Storm Dialer is available as a separate add-on that automatically dials leads straight from the Vortex CRM interface. For an additional fee, you can upgrade it to a multi-line dialer.
The Vortex system conveniently keeps all of your data in one place, including your leads, past clients, and current sphere of influence. This saves you the hassle of using different platforms. It also includes scripts, lead verification, and tips for handling objections.
Pricing
REDX’s prices depend on the lead source you choose to access:
- Expireds are $59.99 per month
- Geoleads are $49.99 per month
- For Sale By Owners are $39.99 per month
- For Rent By Owners are $79.99 per month
- Pre-foreclosures are $39.99 per month
The Storm Dialer is an additional $99.99 per month and can be upgraded to a multi-line dialer for $50. The Vortex CRM system is free when you purchase any lead subscription.
Is It Worth It?
REDX is popular among real estate agents because of the fast speed to lead times it provides for agents. It also provides many tools to make cold calling easier.
It’s also a convenient lead generation service for aggregating the most up-to-date information on new leads. REDX does all the digging for you, and every lead you receive on the platform will have contact information and complete property history details.
REDX is cheaper than other popular real estate lead generation companies and dialer systems, such as Vulcan7. In addition, it provides more comprehensive features than comparably priced options on the market.
REDX is the best option for real estate agents looking for a cheaper lead generation company because of its pricing structure and lack of setup fees. However, it heavily focuses on seller leads, so another company might be a better choice if you want to work with buyer leads instead.
If you’d like to learn more about REDX, you can use my link to get a $150 discount.
17. Zurple
Features
Zurple is one of the best real estate lead generation companies with a comprehensive end-to-end lead capture system for your real estate business.
The first step in Zurple’s process is to launch home search websites. You can have up to 10 of these websites for each area or market that you work in within your city. These websites are branded with your own personal branding.
In addition, Zurple also helps you capture leads with the option to purchase special search engine marketing services. This service ensures that the ads for your home search websites get to the top of Google and other search engines.
Zurple’s extensive analytics system lets you know all your leads’ actions across your home search websites.
You’ll see a complete profile of your lead’s search behavior. This includes their location, the types of properties they prefer, and what searches they have performed on your website.
Another feature Zurple provides is predictive analytics. This uses a special algorithm to determine what actions a lead is likely to take in the near future.
Zurple will notify you if a potential client views a single property multiple times, saves a property to their favorites list, or if they increase the rate of their searches.
Next, Zurple has an automated email service that you can use to follow up with leads in real-time. These emails are also personalized and tailored to the lead’s search behavior and needs.
Zurple offers options for paid lead generation on Google and Facebook ads. This works similarly to Zillow’s lead program, where you will purchase leads in different zip codes. You can choose up to five zip codes when buying leads, and they are all exclusive to you.
The lead generation tool also offers a Lead Intelligence Bundle that can automatically import your leads’ social media information.
Lastly, Zurple can be integrated with Zillow, Trulia, and Realtor.com. This way, you can conveniently keep all your leads in one place.
Pricing
Zurple’s base price is $299 per month for one user. To connect the MLS to your home search website, it’s an additional $10 fee. This brings the total price to $309 per month.
In addition, there is a one-time setup fee of $799 that you will have to pay at the start of your six or 12-month contract.
If you want to add more users, you’ll need to pay $150 per month to access up to five additional users. And if you want more than five, the cost will be $50 per new user.
If you want to utilize the paid lead generation, this will cost at least $250 per month for buyer leads and $450 per month for seller leads.
Another cost to keep in mind is a one-time $150 fee if you import over 5,000 leads when you first start.
Zurple’s Lead Intelligence Bundle is a separate add-on that is available for $150 per month.
Is It Worth It?
All of Zurple’s features make it easy for you to follow up and contact your clients at the right moment. And when you reach out, Zurple will make sure it’s with the right personalized message to get them to make an appointment with you.
On the other hand, Zurple’s home search websites don’t have many options for customization. Instead, they rely heavily on making every lead fill out a lead registration form in order to see a property.
Zurple also does not have as extensive of a CRM system as other real estate lead generation companies on the market.
Zurple’s behavioral marketing email system is the main feature of its lead follow-up strategy. There aren’t many options to create different workflows or other task lists aside from these emails.
However, Zurple is the best option for real estate agents looking for a lead generation company that prioritizes personalized automation and data-driven tools.
18. Bold Leads
Features
Bold Leads is an all-encompassing lead generation system. It has automatic lead generation techniques, a complete lead nurture system, and comprehensive lead communication tools.
Bold Leads’ automatic, done-for-you lead generation process creates advertisements that brand you as the local expert in your market. Then, the system delivers the resulting leads straight into your CRM system for you to follow up with. These leads are also exclusive to you, so you don’t have to worry about competition from other agents.
Bold Leads helps you turn your leads into clients with their included CRM system and different options to create customer funnels.
With Bold Leads, you can capture leads who are early on in the buying or selling process. The platform also has an automatic lead nurture system to keep your leads engaged.
This works when the platform automatically sends the leads to the funnel you have set up for them. You can set up multiple funnels, and Bold Leads will send the right leads into the relevant funnel.
Bold Leads offers different proven funnels that nurture leads through customizable emails, texts, and even voicemails. There are professional email and text templates you can use to connect with your leads.
The platform will also give you detailed analytics that shows which of your leads actively engage with your content. This way, you can reach out only to the most receptive leads.
Another feature of the platform is the ability to send out mass communication to all your leads, both current and past ones. Keep them engaged by sending content about seasonal real estate industry tips, current news in your market, new listings, and invitations to upcoming open houses.
The platform’s automatic Text Concierge will respond to your leads and make sure they’re qualified for you. And while you focus on face-to-face interactions and closing deals, the platform will also take care of setting up appointments with new leads. This way, you can be confident that you’re only interacting with leads that have the most serious intentions.
Pricing
Bold Leads has a base cost of $269 per month, which will get you either buyers or seller leads. If you want to have both types of leads, it’ll be an additional $250, for a total of $500 per month.
Contract options are for either six or 12 months if you want to save the most money. However, there is also a month-to-month option, which is the most expensive plan. There is a minimum commitment of six months.
This cost does not include ad spending, which should at least be $250 if you want an effective campaign. For PPC advertising, the cost will be $769 per month.
Is It Worth It?
Bold Leads is one of the best overall options for a great lead generation company because of the exclusive access to leads that they guarantee you. In fact, the company even limits the amount of real estate agents advertising in each area, which gives you a huge advantage.
In addition, Bold Leads’ level of customization gives agents everything they need to create an effective lead generation strategy, from up to 40 landing page templates, A/B testing for landing pages, automated text messaging, and more.
Bold Leads’ advertising automation is ideal for real estate agents who don’t have much marketing experience and just want to do whatever works best. The platform boasts a total of $15 million in successful online advertisements, so you can rest assured they know what works best.
Bold Leads can be expensive, but it is still affordable compared to other higher-end real estate lead generation companies on the market. For this reason, you need to be prepared to work with a large number of leads in order to get a good ROI on the platform.
How Does Real Estate Lead Generation Work?
Real estate lead generation is a marketing and advertising process which stimulates interest in either a house for sale or a realtor to work with. This interest is then turned into a sales pipeline with the goal is to turn the lead into a client, who then closes a deal by either buying or selling a house through an agent.
Agents and brokers generate leads in different ways, including via social media, referrals, their own network, open houses, and from lead generation companies. Leads are what keep a real estate brokerage in business. A closed lead provides a commission check to the agent and a check to the brokerage.
Conclusion:
A real estate agent’s biggest challenge is to generate enough leads through the best lead generation websites. If you are thinking of buying a new home or are planning to invest in an apartment, getting potential realtors on your sales list will help you achieve your goals sooner. However, when it comes to identifying the best realtor lead generation companies, it’s not as easy as it seems.
A huge number of lead generation sites have popped up in business. If you wish to be successful, it is important that you use agencies and companies that are reputable. People are beginning to recognize the importance of lead generation services in their marketing adventure. Real estate business can provide a source of income to people who go into the industry. But they should be aware that they will need to get a steady flow of leads in order to succeed in this field.