The Best Social Media Marketing Tools

You need help with your social media marketing? Here you will find the best social media marketing tools to run, grow and manage your social media campaigns. Is your personal brand in need of a makeover? You will love our list of free social media management tools !! Are you searching for free social media network marketing tools ?

The social media marketing tools list below was created to include the best free and paid for social media management tools available. The list covers platforms including Facebook, Twitter, Instagram, LinkedIn and Pinterest. From the top 50 free social media marketing tools to information on the best ways to advertise on social media, this guide has everything you need to know about which tools are right for you.

You

Tommy Walker, founder, WalkerBots Content Studios

“You are your own best tool. Focus on the craft of writing and work constantly. Short-form, long-form, and everything in between. Twitter, and all the other social media sites, on their own, give you access, but it’s the writing that sparks interest and keeps them hooked.

“Excellent writing carries itself and makes the rest of the work infinitely easier. Identify your patterns and break them. Seriously, this is a big one that holds everyone back.

“Be unique. Earn your byline. Make it something to be proud of. If they can’t tell it’s YOU without the byline, go back, focus on your craft.”

Postoplan

A proper schedule is vital for successful social media marketing. When you upload your posts at the right time, it positively impacts engagement and keeps your community interested. In some cases, a post made at the right time can even go viral.

If you run several social media accounts, use Postoplan to create content plans and schedule posts. And, if you feel like you’re running out of content ideas, just turn on post suggestions – Postoplan generates fresh social media post inspiration every day.

There are a few other awesome Postoplan features you will definitely enjoy:

Integration with Facebook, Twitter, Instagram, LinkedIn, Google My Business, and WordPress. Integration with messengers, including WhatsApp, Telegram, and Slack. An unlimited number of accounts, users, and projects with the free trial. Bulk scheduling. Communication with followers via Social Inbox.

Native Analytics

We would be remiss if we didn’t mention native analytics for each social platform, which is completely free.

(If you prefer something more advanced, we would love for you to try Buffer Analyze, our social media analytics and reporting tool!)

Let’s quickly go over the top three, Facebook, Instagram, and Twitter.

Facebooks Analytics

Under the Insights tab on your Facebook Page, there is just so much information. Everything you ever wanted to know about your engagement, number of likes and followers, how your posts are doing, and, of course, Facebook’s Pages to Watch which lets you compare the performance of your Page and posts with similar Pages on Facebook.

You also get insights for Facebook Groups so if you run a Group definitely check those out.

Instagram Analytics

With Instagram Insights, you can see activity around how frequently users interact with your posts, see how your posts are performing over time, and find out where your audience is from as well as their age range, gender, and when they are online.

Twitter Analytics

Starting with Twitter, their analytics can reveal a lot of valuable data about your audience, how well you’re engaging your following, and what your top-performing content is.

All you have to do is go to analytics.twitter.com to log in and start learning more about your audience and their interests.

Todoist

Website: https://todoist.com/

Pricing: Free (plans start at $3/month)

Details:

The last tool we want to mention today is related to your productivity as someone managing social media: Todoist.

Specifically, within Todoist, I have created a free Social Media Calendar by Buffer that you can use to make sure that your brand and business are posting to important social accounts on a regular basis.

This type of calendar is important because, by consistently posting great content, you’ll be able to grow your audience, increase engagement, and build a community online.

This sample social media calendar is based on real content and scheduling times from Buffer’s own social media accounts.

Hootsuite

Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.

Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team.

It will be easier to delegate among replies to fans and followers, eliminating the stress of coordinating answers and potentially neglecting valued fans.

In the past, one of the biggest frustrations with Hootsuite was how it handled social media images. The good news is this issue is now fixed on Twitter so that scheduled posts will show up to four images directly in the feed.

Pricing:

Free: up to 3 social profiles, 30 scheduled messages, and 1 user;
Professional: $19/month. 10 social profiles, unlimited scheduling, and 1 user;
Team: $99/month. 20 social profiles, unlimited scheduling and 3 users;
Enterprise (custom pricing): unlimited.

MeetEdgar

Posting most updates or sharing a piece of content once just doesn’t cut it these days, which is why MeetEdgar recycles social content for you.

Meet Edgar will schedule and automate re-posts of your content for you, helping get your posts in front of a larger percentage of people. The tool works by enabling you to build a library of social media updates organized into a publishing queue.

Posts can be tagged and separated into different categories to ensure that different content types are evenly spread out in your queue.