Make your life easier by choosing the right social media scheduling tool for your business. Here are some great tools that’ll help you manage Twitter, Facebook, Instagram and more.
Social media scheduling tools have become an integral part of making sure that social media content is being managed effectively.Social media marketing has emerged as a critical, yet powerful way to market any business. Social Media management tools allow you to schedule and publish social updates, as well as analyze your posts and determine the most appropriate time for publishing in order to maximize the reach and impact of your efforts.
Airtable
If you can’t tell by now, social media scheduling and content creation go hand in hand.
Every time you sit down to knock out a blog post, you probably already have your audience in the back of your mind.
You want to craft pieces that have potential to get shared around like crazy. You want to get as much mileage as you can via social sharing so that piece of content is seen by as many people as possible.
That means planning out your content, plain and simple.
Airtable brings the processes of content planning and social media scheduling together. The platform can be used among teams or individuals to not only plan out future pieces of content but how those posts will be promoted across various social sites.
Another nice bonus of Airtable is its asset manager. This feature affords users a sense of consistency across your campaigns and ads prior to hitting “publish.”
In short, Airtable allows you stay one step ahead by assessing what your social media posts will look like before your content even goes live. Never hurts to be prepared, does it?
Tweetdeck
Looking for a seriously simple solution that’s only focused on Twitter scheduling? Check out Tweetdeck.
Integrating with Twitter in an instant, Tweetdeck represents a straightforward scheduling tool that allows you to queue tweets across multiple accounts.
Set up your Tweet, pick a time and watch it go live. Nothing fancy, but effective nonetheless.
Despite its simplicity, Tweetdeck also boasts a comprehensive Twitter dashboard for users. You can see your live feed in addition to notifications, mentions and other activity all in one place.
Tweetdeck represents a totally free upgrade to your Twitter account. Even if you use another scheduling tool, you might consider toying around with the platform just for fun.
Planable
Planable boasts many features typical of today’s’ social media scheduling tools with an emphasis on teamwork and collaboration.
Most notable is Planable’s commenting and approval system for scheduled social media posts. Team members are able to go back and forth with comments to fine-tune scheduled content before it goes live. Users can then approve the posts internally or wait for client approval if working as part of an agency team.
Roles and permissions allow different departments to collaborate so that everyone is on the same page. This leads to fewer bottlenecks and greater transparency as a post moves from Point A to Point B.
Falcon
Falcon focuses on giving social media professionals access to a structured set of features that help listen, engage, measure, schedule and publish content that makes a difference. Falcon offers two plans. The Essential plan targets single users and small teams and focuses on a content calendar & campaign planner with advanced analytics and community management. The Full Suite is more designed for larger companies with multiple teams and markets. It takes everything from the Essentials Plan (although it permits unlimited channels, reporting, and teams) and adds in social media advertising, competitor benchmarking, and collaboration & approval flows.
Falcon considers your content calendar to be one of the most important tools you’ll work with. It provides a view of all your scheduled content across multiple social networks. You can plan, schedule, edit, and post directly from your content calendar. With Campaign Planner, you can map, create a brief, roll-out, and collaborate on campaigns for all social platforms.
Falcon supports images, video, Instagram Stories, and Facebook carousels. You can store all your content in Falcon’s version of a shared media library called the “Content Pool.” If you have a team, Falcon provides roles, approval processes, and an audit trail to boost quality. You can also activate email notifications and share notes. Falcon provides access to agencies to smooth your collaborative processes. You can control all access and set permissions.
Falcon lets users design their own inbox. You can include multiple feeds, labels and use filters. You can also create custom response templates for quicker replies and bulk actions
If you have the Full Suite, you can promote posts through Facebook and Instagram ads within Publish, which manages all ads in one place. The tool allows cross-channel advertising, automation, saved target audiences, running ads with customer durations, automated ROI tracking, and real-time insights. The Full Suite also includes social listening. With this, you can track trends, monitor your brand, create custom queries, track sentiment, monitor multiple languages, filter extensively, and track campaigns.
Hootsuite
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Conclusion
Social media scheduling tools have become a necessity for both small and large businesses that want to take social marketing seriously. They help businesses avoid spending too much time on their social presence which ensures more time for engagement.
To help small businesses save time and improve their social media marketing skills, we’ve analyzed and reviewed the different social media scheduling tools. From Hootsuite to Buffer, here are some quick facts on the top ones that you can use in your business.