Tools and Technologies for Ecommerce

Today, we’re going to take a look at the different tools and technologies that exist in today’s Ecommerce industry. It’s impossible to look at every option available out there, because there are simply too many. Instead, we’re going to cover the most well-known options for different areas of Ecommerce.

If you’re a merchant, something that can help improve your business is a simple technology. The tools and technologies for ecommerce are the bells and whistles that make a sale happen without needed to do much yourself.

Are you curious about tools and technologies for ecommerce? Many tech-oriented people are, and I’m one of them. As a software developer who dabbles in various technologies, I’m always looking for ways to improve my sites and help other developers. In this article, I’m going to uncover some of the most useful ecommerce marketing tools that might be worth putting to use for your next ecommerce project.

Do you have the right tools in place to optimize your online store? Are you sure that you’re using the best technologies available for ecommerce? Ecommerce is always changing and evolving. While many aspects stay the same, there are always new trends on the horizon. In this article, I’ll be doing a quick lookup of some newer trends and technologies used by some of today’s biggest ecommerce websites. You may not realize it but there are certain platforms and technologies being used that you can adopt to help improve traffic, conversions, sales, and make your ecommerce business more money.

Ecommerce Platforms or Website Builders

One of the most crucial components of any eCommerce business is having a platform or a website that lets you showcase your products, manage your online store, and get insights from the data you receive. Think of your eCommerce platform as your foundation—without it, you’re practically treading on thin ice. Without an eCommerce platform, it’s almost impossible for your business to compete and thrive online.

Note that the eCommerce platform you end up choosing will have an effect on your business’s progress. Different platforms and website builders come with their own unique set of built-in tools, which are ultimately designed to help you scale your business. When choosing an eCommerce platform for your business, keep the following tools and features in mind:

PCI compliance
Excellent customer support
Built-in eCommerce features such as analytics and reporting
Mobile-friendliness
User-friendly interface (preferably with a drag-and-drop functionality)

1. Acquire Live chat

Customer service is a crucial part of any business. The manner in which a business deals with its customers or clients determines whether they would recommend it to anyone.

E-commerce websites face certain limitations when it comes to customer servicing, thereby adding to their problems. Therefore, Acquire has come up with a Live Chat tool.

This eCommerce tool makes it easy for businesses to keep a clear line of communication with their customers, at all times. Whether your customers need help in finding the right product or need technical support, with the help of Live Chat software you can give them a live demonstration of your service or product. Also, the ‘screen sharing’ feature allows you to guide your customer step by step.

Features of Acquire

Live text chat: It is possible to send and receive text messages simultaneously through this feature. It is one of the best tools used for the customer and inquiry conversation.
Live Video assistance: In today’s time, it is very important for most of the businesses to provide video assistance to their customers. This tool helps the business reps to interact with the customers personally and face to face.
Co-browsing software: Co-browsing technology allows an agent to connect directly to the customer’s browser window. The rep can also see the customer’s mouse cursor, web page and interact with the web page in real-time.
Screen sharing: Most of the customers aren’t tech savvy so they might need the additional support. Acquire’s Screen-sharing feature allows the agents to gain temporary access to the customers’ computer and assist them through the process. It’s flawless and fluent and provides a full HD experience to both the parties.

2. ProProfs Help Desk

In the online industry, repeat customers are paramount to the success of any e-commerce business and therefore, it becomes all the more important to keep your customers happy and satisfied.

Now, with a lot of queries coming in the form of product feature requests, pricing requests, etc. your support team might fail to respond to every customer email.

This is exactly where the ProProfs Help Desk comes to the picture and makes your team well-equipped to deal with an increasing number of tickets quickly.

So if you are having a hard time keeping track of valuable customer emails, then ProProfs Help Desk is the solution to your online business needs. Let’s quickly explore some more benefits of this tool.

3. Omnisend

For the online sellers who need more eCommerce-friendly tools from their email marketing provider, Omnisend is a go-to platform.

With Omnisend, you’ll be able to create eCommerce-focused email campaigns and automation workflows in a few clicks, offering you the critical welcome, cart abandonment, and post-purchase follow up emails you need.

It even comes with their best eCommerce workflow templates, so it’s a matter of just customizing your workflow for your online brand.

Features of Omnisend

Visual builder for email, automation workflows, email capture forms, landing pages, SMS, and etc.
E-commerce-focused features like auto-generated discount codes, and the ability to pull products directly from your store to your campaign in a matter of clicks.
Smart segmentation for easy campaign targeting.
Powerful automation workflow splits that allow you to target customers as they move through your workflow.
Email and SMS capture with forms, landing pages, pop ups, etc.
Advanced sales reporting for online sellers.

4. MailChimp

On connecting your online store with MailChimp, you will be able to create targeted campaigns, automate follow-ups and send ‘back-in-stock’ messages. The tool helps you learn about what your customers are purchasing, which will eventually help you create better targeted emails for them.

The tool helps you design your site with a custom domain and online store. It generates customer journeys for better mapping capabilities and creating authentic sales experiences.

Features of MailChimp

Flexible design for all sizes
Powerful and effective automation for online sellers
Advanced analytics to grow your business
Comprehensive mobile options that go well with your e-commerce brand
Hundreds of integration with apps you are already using
Complex and flexible API documentation

5. ReferralCandy

Here one gets a reward for telling their friends about your store. It is the eCommerce store plug-in that helps your eCommerce site to get more word of mouth sales.

ReferralCandy has been successfully running referral marketing campaigns since 2009. This eCommerce tool has helped numerous brands to increase their referral rates and growing sales for customers.

Features of ReferralCandy

ReferralCandy gives you the flexibility to create and set a variety of reward and incentive programs.
It gives every customer their own referral link and makes it easy for new members to join your program.
In today’s era, referral marketing is one of the most powerful methods to generate new customers for any other business.
According to ReferralCandy, the ROI of referral marketing can go up to 300%, or even more!

6. MyDukaan

Dukaan is the perfect choice for businesses looking for an all-in-one platform. This is especially working great for new starters as it will help beginner eCommerce stores build and design their website, add and sort products, and get their online journey started.

With Dukaan, eCommerce brands can start selling and growing in less than 30 seconds. Also available on Google Playstore and iOS, Dukaan offers an exclusive app to make all your eCommerce processes even more simple.

All you have to do is choose your eCommerce brand name, think of the most proper design, add products, and start selling successfully.

Features of Dukaan

With Dukaan, you can choose and acquire a free custom domain that’s authentic to your eCommerce brand.
The mobile app version of the platforms allows customers to order directly from their phone, and businesses-to build their mobile presence more easily.
The Dukaan support staff is there 24/7 to cover your marketing, accounting, and other support-related operations.
The platform offers add-in plug-ins, including Google Analytics, Facebook Pixel, and even SEO tools.
The private community of eCommerce merchants is there for questions and support.

7. Elementor

Before you add tools to your online store, you’ll first have to build it. WordPress will naturally be your platform of choice. But what if you can’t (or don’t want to) code?

Well, you can always use Elementor. A code-free WordPress website builder, Elementor boasts a powerful WooCommerce website builder feature that can be leveraged towards creating WordPress-based online stores, as well.

Users can choose to create their eCommerce website from scratch, using Elementor’s dynamic drag-and-drop editor. Alternatively, they can opt for Full-Site Kits. Complete websites, Kits are designer-made and can be effortlessly customized for immediate launch.

Features of Elementor

Cloud Hosting: Elementor users can create their own WordPress-based online store without ever needing any external hosting service. With built-in cloud hosting for WordPress, you can create your WooCommerce site for as little as $99
Live Video Assistance: Today, it is very important for most businesses to provide video assistance to their customers. This tool helps the business reps to interact with the customers personally and face to face.
Full Site Kits: Elementor offers a number of designer-ready WordPress stores you can lightly customize and launch within minutes.
20+ eCommerce Widgets: Offering users 90+ widgets, Elementor boasts more than 20 widgets tailored specifically for eCommerce use cases, such as ‘Add to Cart’ and ‘Menu Cart’.

8. Metrilo

Unlike Google Analytics, the Metrilo tool updates the order statuses in real-time. Therefore you can see your revenue calculated accurately. You can get detailed analytics from the KPI dashboard.

It doesn’t count refunded or canceled orders. You can look up specific order statuses like “on hold”, “delivered”, “pending”, etc. Metrilo offers 30+ filters to get desired segmentation for targeting apt audiences.

Features of Metrilo

Customer LTV
Cart abandonment rate
Average orders per customer
Checkout completion
Conversion rates by device
Revenue per visitor
Average order value

9.Wigzo

Wigzo’s Machine Learning technology converts your data into predictive insights and also suggests the best engagement channel that is suitable for your marketing action.

One can access all the audience data whether it is from media channels or digital forums. Wigzo technologies unite marketing automation with individual behaviors. This eCommerce tool helps marketers to boost their campaign results.

Features of Wigzo

360-degree user profiling
Behavioral automation
Email personalization
Personalized notifications
Product recommendations
Exit intent

10. Google Analytics

Google Analytics is the most preferred way to track most of the data of your e-commerce site. You simply need to add a small amount of code to the back end of your site.

It will allow you to collect data to view which traffic sources have been most beneficial or profitable. This facilitates you to work out your marketing ROI easily.

Features of Google Analytics

Number of transactions
Conversion rate
Total revenue
Average order value
Number of unique purchases
Quantity of products sold
Quantity of product sold
Revenue by product
Average price of products
Day to transaction
Visits to transaction

Ecommerce Marketing Trends That Will Shape 2022

Now that you know the tools and platforms you can use to enhance your eCommerce strategy, here are some of the marketing trends that you should take note of and look into adopting.

Social media platforms will be used to drive more sales

Social media platforms now have shopping tools that online sellers can use to list their products and services. This will allow consumers to purchase items without having to exit the app or visit a third-party site.

Visual commerce will be leveraged by more brands

The way that brands and businesses use visual media will be elevated. Instead of the usual product photos, brands will begin incorporating and utilizing different types of media like videos, user-generated content, and even augmented reality.

These types of media will further enhance consumers’ shopping experiences and make an online store far more appealing. Additionally, it will liken the virtual shopping experience to an in-person one.

There will be an increase in personalized marketing strategies

Nowadays, customers are looking for a more personalized shopping experience, as this makes them feel that a brand cares about their wants and needs. By incorporating personalization into its strategies, a brand also makes it easier for customers to find things that they might want to purchase.

80% of consumers are more likely to purchase from a brand with a strong personalization strategy. Because of its effectiveness, roughly 90% of marketers are already using this tactic for retail businesses.

To create personalized marketing strategies, consider using a platform that enables you to monitor consumer purchasing behavior. Additionally, do deep research on your target audience to get a better grasp of what they look for in a product or service. This will help you understand your customers more, allowing you to create better personalized content.

Conclusion

Running eCommerce businesses requires you to constantly reevaluate your offerings, so you stay on top of your customers’ minds at all times. But it isn’t all about the price. You have to deliver an effortless experience and assist them at every step.

Ecommerce (electronic commerce in some countries) is a subset of electronic business, the computer-based business of acquiring and selling products and services online to consumers. Therefore, we can get all the information about ecommerce online marketing tools from this website.