Social media management software can be a lifesaver for social media managers. Social media is everywhere today, so the amount of content you have to tackle can be overwhelming. While it’s tempting to use a variety of social media management tools from every tool maker out there, that can also give you multiple clunky programs and apps to learn; as well as duplicate data and accounts to manage. This post includes a lot of great information about a variety of free social media management tools on the market now, with an emphasis on those that are user-friendly and easy to use.
There are a ton of social media management tools that you can choose to use for your business. If you are not sure which ones are going to work for your small business, then you have come to the right place! We have researched and dug up the best online tools that any small business owner can use. We will show you what these social media management tools do, why they are useful and offer you a breakdown of their features with pros and cons.
AgoraPulse
Neal Schaffer, social media consultant
“AgoraPulse is a comprehensive social media dashboard along the lines of a Hootsuite, but it offers some unique functionality. The feature that I most love is auto post with queues. Basically, it’s a killer feature for companies who have lots of evergreen content and want to share it on a periodic basis across a wide variety of social networks. You can choose to post from your queue as often or as little as you’d like and stop sharing on a certain date, which is perfect if you are promoting an event.”
Qwaya
Ed Leake, managing director, Midas Media
“Marketers often overlook one big aspect of social – native advertising. As a paid click and data guy, I love Qwaya because it allows me to treat and optimize Facebook as I would AdWords: robust campaign structuring, split-testing, and automation tool set. If CTRs drop or CPC jumps … pause it. Might sound simple, but when you’re managing big accounts and budgets, it’s a godsend.”
Evernote
Gerry Moran, global head of social media, Cognizant
“The key to every successful social media strategy is content that tells a story. However, the story doesn’t always get crafted in one sitting. It evolves from a collection of photos, animated GIFs, infographics, a line from a song, a saying from my grandmother, everyday pain points, scribbled design thinking on a whiteboard, industry facts, etc. Evernote gives me a way to organize my storytelling, making my social media strategy more successful.”
Klear
Influencer Marketing is a powerful strategy that enables great ROIs for brands.
Therefore, the Klear platform is one of the most interesting social media tools that you can have.
With this software, you can find influencers for your brand, considering those who communicate with your niche market and can act as true ambassadors.
With advanced search filters, Klear allows you to do a refined, strategic, and accurate search. Thus, the tool finds only relevant profiles for your brand.
Klear also brings data analysis on each of these influencers. These metrics help you get a perspective of what results can be achieved in a potential strategy that includes them.
Pricing: free plans, with premium options starting at $249/mo.
Keyhole
Knowing what the public is saying about your brand and their campaigns on the web is a must. Measuring this opinion is the main possibility that Keyhole achieves.
The platform has advanced options to measure a broad view on specific topics such as campaigns, postings, and other content. It is an accurate thermometer about everything that is delivered to the public on social media channels.
Keyhole also works very well to measure Influencer Marketing campaigns. In general, it is an engagement monitoring tool, allowing you to structure more accurate actions continuously.
Pricing:
- suite with social listening and account analytics: $59/mo;
- social listening and campaign tracking: $49/mo;
- social media account analytics: $49/mo.
Feedly
Feedly is a social media tool designed to organize your feed. It is designed to bring organization and, mainly, prioritization. Highlight just what interests your strategy.
Using Feedly, it is possible to create feeds of influencers, blogs of interest, news of relevant topics, among other options. This tool helps you to track, filtering what is strategically relevant only.
Feedly is one of the most important social media tools for content creation. This because the platform helps to follow topics of interest and the volume in which they appear on the web.
Thus, it is easier to identify trends that can be explored by your brand.
Pricing:
- Pro: $6/mo: includes 100 content sources, notes, and highlights, filtering and research, integration with several tools, hide sponsored ads;
- Pro+: $8.25/mo: includes everything in Pro plus 2.500 content sources, Google News feed, follow Twitter, Reddit and newsletter feeds;
- Business: $18/mo: includes everything in Pro+ plus 5.000 content sources, team feeds and boards, notes and highlights, and Slack and Microsoft Teams.
Later
Price: Free, or starts at $7.50/month
Social media marketing platform Later lets you plan and schedule your Instagram, Twitter, Facebook, and Pinterest posts. The drag-and-drop calendar makes it easy for you to map out your upcoming posts and see at a glance how your feed will look.
You can also track your analytics, which will help you figure out the best time of day to post, and the best hashtags to use. Additionally, the Linkin.Bio feature for Instagram helps your posts become instantly shoppable.
“I love that you can either use it via the website or app on-the-go,” one user remarks. “It is one of those apps that I could not live without … Later is [a] super easy tool to set up.”
There are numerous choices out there for high-quality social media tools. Ultimately, it’s your job to decide which tool is the best fit for your needs, your budget, your campaigns, and your marketing goals.
Conclusion
If you’re looking for tools to help manage your social media campaigns, look no further. Here’s a comprehensive list of the best free social media management and scheduling tools where you can schedule your posts across all your managed platforms from one central location.